Markopolo AI for WooCommerce vs Search Analytics for WP

Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking. Key Features Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability) Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase Tag ID Support: Unique identifier for each store sent with every event Easy Configuration: Simple settings page in WordPress Admin (Settings → Markopolo AI) Session Management: UUID-based session tracking with sessionStorage First-Party Cookies: Manages muid cookie with 1-year expiry for accurate user tracking Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies International Phone Formatting: Phone number validation with E.164 formatting Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking Rich Product Data: Captures product variants, categories, SKU, pricing Complete Order Tracking: Full purchase data including shipping, tax, and order details WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks How It Works Install and activate the plugin Go to Settings → Markopolo AI and enter your Tag ID The plugin automatically starts tracking customer behavior Events are sent to Markopolo AI platform for analysis and optimization Event Types Tracked ViewItem: When customers view product pages (JavaScript) ViewCart: When customers view their shopping cart (JavaScript) AddToCart: When items are added to cart (PHP – works with all themes) RemoveFromCart: When items are removed from cart (PHP) BeginCheckout: When customers start the checkout process (JavaScript) Purchase: When orders are completed with full transaction details (PHP) Why Hybrid Architecture? This plugin uses both JavaScript and PHP for maximum reliability: JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart. Privacy & GDPR This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices. Developer Friendly Clean, well-documented code Plain JavaScript (no build tools required) WordPress coding standards compliant Uses native WooCommerce hooks Simple, maintainable architecture Privacy Policy This plugin tracks customer behavior including: * Page views and product interactions * Email addresses and phone numbers from checkout forms * Marketing cookies (Facebook Pixel, TikTok, Google Analytics) * Session data and user identifiers All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.). Support For support, please: * Visit our documentation: https://docs.markopolo.ai * Email: [email protected] * GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues

Search Analytics for WP will keep history of the search terms used by your users and group them in a set of statistics including the number of posts resulted from that search term. It can easily aid you in finding what your users are really searching for on your website and make sure you provide exactly what they need. Help and/or ideas are greatly appreciated! You can contribute to the GitHub repository: Search Analytics for WP NOTE: Search Analytics for WP stores all the statistics in your WordPress database. No info is sent to third-party services! Features Record all the search queries made using the standard WordPress search form. Exclude searches made by users with certain user roles or with certain IP addresses Exclude duplicate searches made in certain conditions Choose which user roles are allowed to see the statistics Filter statistics by time periods, with/without results, strings/substrings View each term individual statistics Export data in the current view to CSV Easily delete certain search terms from history Easily erase all history from the database in case a reset is needed Easily erase history older than in case a general cleanup is needed Dashboard widget for a quick glance over your last week’s search stats Multisite compatible Country Geolocation Display search statistics on the front of your website using shortcodes