Tracking and Consent Manager – WP Full Picture vs Markopolo AI for WooCommerce

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking. Key Features Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability) Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase Tag ID Support: Unique identifier for each store sent with every event Easy Configuration: Simple settings page in WordPress Admin (Settings → Markopolo AI) Session Management: UUID-based session tracking with sessionStorage First-Party Cookies: Manages muid cookie with 1-year expiry for accurate user tracking Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies International Phone Formatting: Phone number validation with E.164 formatting Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking Rich Product Data: Captures product variants, categories, SKU, pricing Complete Order Tracking: Full purchase data including shipping, tax, and order details WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks How It Works Install and activate the plugin Go to Settings → Markopolo AI and enter your Tag ID The plugin automatically starts tracking customer behavior Events are sent to Markopolo AI platform for analysis and optimization Event Types Tracked ViewItem: When customers view product pages (JavaScript) ViewCart: When customers view their shopping cart (JavaScript) AddToCart: When items are added to cart (PHP – works with all themes) RemoveFromCart: When items are removed from cart (PHP) BeginCheckout: When customers start the checkout process (JavaScript) Purchase: When orders are completed with full transaction details (PHP) Why Hybrid Architecture? This plugin uses both JavaScript and PHP for maximum reliability: JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart. Privacy & GDPR This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices. Developer Friendly Clean, well-documented code Plain JavaScript (no build tools required) WordPress coding standards compliant Uses native WooCommerce hooks Simple, maintainable architecture Privacy Policy This plugin tracks customer behavior including: * Page views and product interactions * Email addresses and phone numbers from checkout forms * Marketing cookies (Facebook Pixel, TikTok, Google Analytics) * Session data and user identifiers All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.). Support For support, please: * Visit our documentation: https://docs.markopolo.ai * Email: [email protected] * GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues