MarketLyft – vs Recapture for Easy Digital Downloads

MarketLyft is a complete marketing automation platform — free up to 300 contacts, no credit card. Capture leads, segment your audience, send targeted email campaigns, and automate customer journeys. This plugin connects your WordPress site to MarketLyft in 2 minutes. Every new user, customer, form submission, and newsletter signup flows automatically into your marketing automation — no manual exports, no Zapier, no extra cost. Create your free MarketLyft account → What you get with MarketLyft: Email campaigns — design and send broadcast and triggered emails with built-in templates Marketing automation workflows — drip sequences, welcome flows, re-engagement campaigns Contact segmentation — group contacts by tags, behaviour, properties, and engagement Lead scoring — identify your most engaged contacts automatically Reporting & analytics — track open rates, click-through, conversions, and revenue Free tier — up to 300 contacts, no credit card required Why MarketLyft instead of Mailchimp, ActiveCampaign, or HubSpot? MarketLyft delivers the full marketing automation toolkit — email campaigns, automation workflows, contact segmentation, lead scoring, and reporting — with a generous free tier up to 300 contacts and no upsell traps. Built for small and growing businesses that need more than newsletters but don’t want enterprise pricing. Supported data sources: WordPress user registration, profile updates, login, deletion, role changes WooCommerce customers, orders, order status changes, payments (HPOS + Block Checkout compatible) Contact Form 7 submissions Gravity Forms submissions MailPoet 3 subscriber events The Newsletter Plugin subscriber events Key features: Configurable field mapping (WP/WC/form fields → MarketLyft contact fields) Automatic tag management (add/remove tags based on events) Background processing via WP Cron (built-in) with optional Action Scheduler upgrade Encrypted credential storage (sodium) Retry with exponential backoff on API failures HPOS and Block Checkout (WC 8.3+) compatible Third-Party Service This plugin sends data to your MarketLyft instance — the URL you configure in Settings → MarketLyft Sync. No data is sent to any other external service. Data transmitted: User profile information (name, email, website URL) WooCommerce billing details (address, phone, company) when WooCommerce module is enabled Form submission data (Contact Form 7, Gravity Forms) when Forms module is enabled Newsletter subscriber data (MailPoet, Newsletter Plugin) when Newsletter module is enabled When data is transmitted: On user registration, profile update, login, deletion, and role change On WooCommerce checkout, order status change, and payment completion On form submission (Contact Form 7, Gravity Forms) On newsletter subscription, update, and unsubscription events Data is transmitted only to the MarketLyft URL you have configured. No data is collected by the plugin author. MarketLyft Privacy Policy MarketLyft Terms of Service Upgrade Notices 1.1.2 Bug fix. 1.1.1 Onboarding redesign for first-time users — welcome card with setup steps, on-page FAQ, and 24/7 support contact. No action required on update. 1.1.0 Adds a First Sync button so you can push existing users, customers, and newsletter subscribers to MarketLyft in one click. Background processing now works out of the box without Action Scheduler. 1.0.3 Adds OAuth2 support for WooCommerce. 1.0.0 Initial release.

Main Site | Support | Docs Recapture is the easiest and most effective way to recover abandoned carts and do email marketing for your Easy Digital Downloads site. We also support WooCommerce abandoned cart recovery as well! NOTE: Requires: EDD 3.0+ or newer and a free Recapture account Recapture helps your store increase sales. This plugin connects Recapture to Easy Digital Downloads to send triggered emails to your customers to recover abandoned carts, win back old customers, or request reviews. ** Recapture has a long history of success with Abandoned Carts ** Recapture has already helped merchants generate over $280,000,000 in additional revenue since 2015. We’re recovering on average $1,000,000+ a week for stores like yours. Recapture’s abandoned cart recovery for Easy Digital Downloads helps your ecommerce store recover lost revenue from abandoned carts. Recapture tracks when carts are abandoned on your store, then lets you send recovery emails to encourage the customers who abandoned these carts to complete the purchase. You can set up as many campaigns and recovery emails as you’d like, and customize the text and design of every email sent. Recapture has best-in-class email capture capabilities–using email popups, or our new “Add to Cart” email popup, where users enter an email before they add the item to the cart, ensuring easier recovery. ** Emails are Ready-to-go on Install, but easily customized ** You don’t need to spend a lot of time setting up Recapture before you can benefit from it. Recapture’s emails are setup using best practices out-of-the-box so you can turn them on immediately. Or you can change them using our friendly drag and drop based editor, or even completely customize the content using full HTML. The choice is yours! Campaigns come configured with ideal timings, but you’re free to set them as you’d like (e.g., send 3 recovery emails per abandoned cart, or a series of 4 emails in a winback campaign), customize their send timing, and use a drag-and-drop editor to change the content. Very friendly for non-technical users. ** Winbacks, Review Reminders, and Email Collectors, oh my! ** Installing Recapture gives you the features of 4 separate plugins with less hassle Besides abandoned cart recovery emails, we support email popups to encourage list building, we support review reminder emails to get customers to provide a review after purchase (social proof increases sales!), and winback emails to encourage customers to be repeat buyers. All of these increase your average order value, making your store more profitable. ** Won’t drag your site down ** Average load time for Recapture’s JavaScript library is between 30-600 milliseconds, so your site won’t suffer Tracking for orders and carts is done and stored in Recapture, not your site’s database. We send emails from our robust cloud infrastructure using best practices (SPF, DKIM, etc) to ensure maximum delivery and open rates. This means your site stays FAST for buyers while we track analytics and carts for you, allowing you see everything you need in a click or two. Recapture is backed by a team with a long history of ecommerce success. Recapture for Easy Digital Downloads works on any store and scales automatically with our AWS load-balanced, multi-server infrastructure. We handle stores of all sizes. No need to worry as you grow! ** Friendly, responsive support ** We (heart) our merchants and ecommerce Our #1 goal is to make your store more successful, and we love to do it! Contact us for support and find out what sets us apart from so many other WordPress plugins. Live chat available in the Recapture dashboard. More Details Translators: the plugin text domain is: recapture-for-edd Visit Recapture.io for more details on Recapture, and to see how our average merchant can boost revenue 10% or more in just 5 minutes. Browse the documentation for questions, FAQs and more. Contact us for support on our site