Virfice – Self-hosted vs MarketLyft –

Virfice is a self-hosted email marketing solution built exclusively for WordPress. There is no lock-in, no per-subscriber pricing, and no artificial sending limits. Your data stays on your server. Your audience remains fully yours. You get complete ownership, control, and flexibility to grow without restrictions. 🚀 Get Virfice Pro 📄 Documentation Feature Highlights 🎨 Advanced email builder with reusable sections 🗂️ Audience segmentation using lists and tags 🎯 Targeted campaigns with include/exclude filtering ⏰ Send instantly or schedule campaigns for later 🔁 Resend campaigns to non-openers 📊 Track opens, clicks, bounces, and delivery status 🧲 Built-in lead capture forms (no extra plugins required) 📦 Ready-made templates and reusable blocks 🤖 Event-based automation workflows 🛍️ WooCommerce-triggered emails (purchase, cart, customer actions) 🧾 Fully branded transactional and system emails ✉️ Built-in SMTP configuration (no additional SMTP plugin needed) 🔒 No lock-in and no per-subscriber pricing 🚀 Unlimited sending (based on your SMTP provider limits) 📧 Customize WooCommerce transaction emails 🗂️ Manage all default WooCommerce emails and WordPress system emails ✉️ Email Builder Create high-converting emails with a powerful visual builder built directly into WordPress. Personalize content dynamically, control global brand styles, and reuse sections to design faster while keeping every email consistent and professional. 🎯 Campaigns Segment your audience using lists and tags. Include or exclude subscribers, schedule emails or send instantly, and resend to non-openers to maximize engagement. 📊 Analytics & Tracking Track delivery, opens, clicks, bounces, and failures in one centralized dashboard. Compare campaign results and continuously optimize your email strategy. 🧲 Built-In Forms Grow your list with customizable, mobile-optimized forms — no extra plugins required. Capture leads directly inside WordPress and build an audience you fully own. 📦 Premade Templates Launch faster with professionally designed templates and reusable content blocks. Fully customize everything to match your brand. 🤖 Automation == coming soon Create event-based workflows triggered by subscriptions, purchases, tags, or abandoned carts. Deliver perfectly timed sequences that nurture, convert, and retain customers automatically. 🧾 Transactional & System Emails Get WordPress system emails and WooCommerce transaction emails all in one place ✉️ Built-In SMTP Configuration Connect your preferred SMTP service directly inside Virfice. Authenticate, test, and send emails without installing additional SMTP plugins. Customize the WordPress system and WooCommerce transaction emails 🆕 New Account Email – Customize new account email sent to customers when they create a new account on the website. 🔒 Reset Password Email – Customize reset password email sent to customers when they request a password reset. 📦 New Order Email – Customize new order email sent to the store admin when a new order is placed. ❌ Cancelled Order Email – Customize canceled order email sent to the store admin if an order is canceled. ⚠️ Failed Order Email – Customize failed order email sent to the store admin when an order fails. 🕒 Order On-Hold Email – Customize order on-hold email sent to customers when their order is on hold. 🔄 Order Processing Email – Customize order processing email sent to customers after their order is paid and processed. ✅ Order Completed Email – Customize order complete email sent to customers when their order is marked complete. 💸 Order Refunded Email – Customize order refunded email sent to customers if their order is refunded. 📄 Customer Invoice Email – Customize customer invoice email sent to customers, containing order information and payment links when applicable. 📝 Customer Note Email – Customize customer note email sent to customers when a note is added to their order by the admin. How to use Virfice Using Virfice is straightforward. No coding or extra technical skill is required. Install the plugin and activate it. Head to your WordPress dashboard → Virfice and start designing emails, launching campaigns, and customizing WordPress system and WooCommerce emails — all from one powerful dashboard.

MarketLyft is a complete marketing automation platform — free up to 300 contacts, no credit card. Capture leads, segment your audience, send targeted email campaigns, and automate customer journeys. This plugin connects your WordPress site to MarketLyft in 2 minutes. Every new user, customer, form submission, and newsletter signup flows automatically into your marketing automation — no manual exports, no Zapier, no extra cost. Create your free MarketLyft account → What you get with MarketLyft: Email campaigns — design and send broadcast and triggered emails with built-in templates Marketing automation workflows — drip sequences, welcome flows, re-engagement campaigns Contact segmentation — group contacts by tags, behaviour, properties, and engagement Lead scoring — identify your most engaged contacts automatically Reporting & analytics — track open rates, click-through, conversions, and revenue Free tier — up to 300 contacts, no credit card required Why MarketLyft instead of Mailchimp, ActiveCampaign, or HubSpot? MarketLyft delivers the full marketing automation toolkit — email campaigns, automation workflows, contact segmentation, lead scoring, and reporting — with a generous free tier up to 300 contacts and no upsell traps. Built for small and growing businesses that need more than newsletters but don’t want enterprise pricing. Supported data sources: WordPress user registration, profile updates, login, deletion, role changes WooCommerce customers, orders, order status changes, payments (HPOS + Block Checkout compatible) Contact Form 7 submissions Gravity Forms submissions MailPoet 3 subscriber events The Newsletter Plugin subscriber events Key features: Configurable field mapping (WP/WC/form fields → MarketLyft contact fields) Automatic tag management (add/remove tags based on events) Background processing via WP Cron (built-in) with optional Action Scheduler upgrade Encrypted credential storage (sodium) Retry with exponential backoff on API failures HPOS and Block Checkout (WC 8.3+) compatible Third-Party Service This plugin sends data to your MarketLyft instance — the URL you configure in Settings → MarketLyft Sync. No data is sent to any other external service. Data transmitted: User profile information (name, email, website URL) WooCommerce billing details (address, phone, company) when WooCommerce module is enabled Form submission data (Contact Form 7, Gravity Forms) when Forms module is enabled Newsletter subscriber data (MailPoet, Newsletter Plugin) when Newsletter module is enabled When data is transmitted: On user registration, profile update, login, deletion, and role change On WooCommerce checkout, order status change, and payment completion On form submission (Contact Form 7, Gravity Forms) On newsletter subscription, update, and unsubscription events Data is transmitted only to the MarketLyft URL you have configured. No data is collected by the plugin author. MarketLyft Privacy Policy MarketLyft Terms of Service Upgrade Notices 1.1.2 Bug fix. 1.1.1 Onboarding redesign for first-time users — welcome card with setup steps, on-page FAQ, and 24/7 support contact. No action required on update. 1.1.0 Adds a First Sync button so you can push existing users, customers, and newsletter subscribers to MarketLyft in one click. Background processing now works out of the box without Action Scheduler. 1.0.3 Adds OAuth2 support for WooCommerce. 1.0.0 Initial release.