Plezi vs Manceppo B2B Marketing Hub

With the Manceppo B2B Marketing Hub plugin you can connect your WordPress website to your Manceppo account and start to build your custom small business B2B marketing stack, based on the tools you love. This plugin will enable you to build landing pages with our form builder, track visitor behavior and add lead scores. By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive you unleash a complete marketing stack as alternative to expensive Marketing Automation solutions. Connecting WordPress to Manceppo By installing the Manceppo plugin and connecting to your Manceppo account, you will open up Marketing Automation functionality. The connection enables you to: Create landing pages with forms for downloads Track visitor behavior across your website Search and select lead profiles to view or export Build a lead score based on behavior and profile criteria Trigger email workflows in other connected tools like MailChimp Read the full instruction on how to connect WordPress and Manceppo here here. Connecting Manceppo to Mailchimp By connecting Manceppo to MailChimp you will open up nurturing functionality. The connection enables you to: Add newsletter subscriptions to your WordPress call-to-action forms Trigger Automation workflows in MailChimp based on behavior on WordPress Sync MailChimp Audience data to build a 360 view of your contacts across your tools Build a lead score based on activity in emails, on your website and across other tools Read the full instruction on how to connect Mailchimp and Manceppo here. Configure scoring rules To determine the sales readiness of leads, Manceppo offers lead scoring functionality on both behavior and profile criteria. Lead scoring is a way to measure the likeliness of a commercial opportunity for a potential customer. The lead scoring features in Manceppo include: Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size. Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads. Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest. To set up lead scores in Manceppo to MailChimp, just follow these 3 steps here. Manceppo features Manceppo features include: Create landing pages with forms for downloads Track visitor behavior across your website Search and select lead profiles to view or export Build a lead score based on behavior and profile criteria Trigger email workflows in other connected tools like MailChimp Add newsletter subscriptions to your WordPress call-to-action forms Trigger Automation workflows in MailChimp based on behavior on WordPress Sync MailChimp Audience data to build a 360 view of your contacts across your tools Build a lead score based on activity in emails, on your website and across other tools

Plezi One is a free marketing tool that helps you easily understand your future clients’ digital journey, and transform more traffic into leads with forms. Generate leads from your website and use behavioral data to sell Forget about basic form submission and “contacts”. Plezi tells you where leads come from, what they do on your website, and when they return. Create, publish, and automate forms in a few minutes Track and understand your leads with analytics Take advantage of your existing materials One page report to easily understand how you perform online Get insights week after week on how you perform, with stats to prove it. No need for a dictionary: we keep everything simple. Automatic dashboards from traffic to leads Top content & SEO rankings Applicable data that doesn’t need translation About this plugin This plugin allows you to: have the Plezi tracking script through all your website pages publish your Plezi forms online, thanks to a tailored Plezi widget (on Gutemberg, Elementor and Divi builders) or simplified shortcodes take shortcuts to your Plezi dashboard to follow your website stats Who is Plezi? Plezi is a B2B SaaS that helps marketers generate qualified leads for their sales teams. Founded in 2015 by Renaud de Lacotte and Charles Dolisy, Plezi is the first digital marketing solution which is truly automated. Plezi is created to simplify your marketing by following each touchpoint of the B2B customer journey. Rather than concentrating on workflows, Plezi can help you generate quality leads through our Smart Campaigns, by segmenting and understanding the interests of your potential customers, reducing the sales cycle and identifying your target market. Install To use the Plezi plugin, you need to have a Plezi One account. Signup for free here. Inside your WordPress account, add the Plezi Plugin and activate it Inside the plugin, connect your Plezi account to WordPress with your API credentials Install Plezi’s tracking script on all your website pages Publish your first Plezi form : it can be a contact or demo form, a form to download your latest brochure or white paper -you name it! Privacy This plugin does not collect any user data. Only the tracking code added by this plugin is used by Plezi to collect all sorts of user data. You can learn more about Plezi Privacy here. This plugin does not connect to any third-party locations or services, but it does enable Plezi to collect all sorts of data.