Makase Quote Widget vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Your Website’s Next Hire: An AI Concierge That Engages, Qualifies, and Books Instantly Makase Pro is an AI-powered website plugin that instantly engages, qualifies, and books leads over text messages. The plugin integrates Makase’s platform directly into your WordPress site and upgrades your website contact form or chatbot to improve lead conversion rates. Key Features: Engage Instantly: 24/7 AI concierge that greets every visitor, answers FAQs, and speaks in your brand voice so there are no more missed leads. Qualify Automatically: Smart logic identifies service type, location, and urgency, then routes high-intent leads to your CRM, email, and SMS. Book Instantly: AI-powered scheduling that syncs with Google Calendar, Calendly, or your CRM to turn qualified conversations into confirmed bookings. Integrate Seamlessly: One-line install compatible with all major builders and platforms like GoHighLevel, HubSpot, Google Tag Manager, and more. How It Works: Install Makase — Add the Makase API ID to your plugin settings. Train Your Concierge — Teach it your services, FAQs, and brand tone. Go Live Instantly — Makase starts engaging visitors 24/7 in your voice. Qualify & Book Leads — It routes real customers directly to your email, SMS, CRM, and calendar. Watch Your Business Grow — Trust Makase to build relationships and get more revenue. Currently serving agencies and local service businesses across the United States. Third-Party Service This plugin connects to Makase (makase.com/pro) to provide AI-powered lead generation and booking functionality. When website visitors click the quote widget and enter their phone number, that information is transmitted to Makase’s servers to facilitate the booking process. By installing and using this plugin, you acknowledge that: * Customer phone numbers and booking requests are sent to Makase No visitor data is transmitted without the visitor explicitly entering their information and clicking to request a quote. Privacy Policy This plugin connects to Makase’s external service at makase.com to provide booking functionality. What data is collected: * Phone numbers entered by website visitors requesting quotes * Service requests and booking information voluntarily submitted When data is transmitted: * Only when a visitor explicitly enters their information in the quote widget * No automatic or passive data collection occurs Where data is sent: * Makase servers (makase.com) * Processed according to Makase’s Privacy Policy: https://makase.com/privacy Plugin storage: * This plugin does not store any personal visitor data locally * Only stores your Makase API ID in WordPress options For more information about how Makase handles data, please review: * Terms of Service: https://makase.com/terms * Privacy Policy: https://makase.com/privacy External Services This plugin relies on Makase’s external service: Service: Makase Pro URL: https://makase.com/pro Purpose: Website plugin that instantly engages, qualifies, and books website leads Data Sent: Visitor phone numbers and service requests (only when voluntarily submitted) Terms: https://makase.com/terms Privacy: https://makase.com/privacy By using this plugin, you agree to Makase’s Terms of Service and Privacy Policy.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.