MailerPress – vs Zapier for WordPress

MailerPress is a free email marketing and newsletter plugin for WordPress. Build professional email campaigns with a drag-and-drop editor, manage unlimited subscribers and lists, schedule newsletters, and send automated emails — all from your WordPress dashboard. Whether you’re a blogger sending a weekly newsletter, an online store owner looking to customize WooCommerce emails (paid plan required), or a marketer running large-scale email campaigns, MailerPress gives you everything you need — with no subscriber limits and no sending restrictions. Drag-and-Drop Email Editor Create beautiful email newsletters without writing a single line of code. The MailerPress email editor is inspired by the WordPress Block Editor (Gutenberg), so it feels instantly familiar: Drag-and-drop blocks to build your email layout Pre-built email templates to get started in seconds Save and reuse your own custom layouts Full theme.json support for consistent branding with Full Site Editing Google Fonts integration with local hosting for fast loading MJML template import for advanced email designs Responsive emails that look great on every device Subscriber Management & List Building Grow your email list with powerful subscriber management tools, completely free: Unlimited subscribers, lists, and tags — no restrictions Customizable opt-in forms with shortcode — works with any page builder (Elementor, Bricks, Divi, and more) Gutenberg opt-in form block for the Block Editor Embeddable opt-in forms for external websites Double opt-in with customizable confirmation emails CSV import and export for easy subscriber migration Advanced subscriber segmentation GDPR-compliant subscription management with built-in unsubscribe Email Campaigns & Newsletter Scheduling Send newsletters and email campaigns on your schedule: Create and send email campaigns to your subscriber lists Schedule newsletters for future delivery Merge tags for personalized email content (subscriber name, custom fields, and more) Content retrieval from posts and pages Flexible click and open tracking (track, anonymize, or disable) Detailed campaign analytics and performance reports Email Automation Automate your email marketing to save time and boost engagement: Automated post notification emails when you publish new content Scheduled email campaigns with precise timing Automated double opt-in confirmation follow-ups (paid plan required) Advanced automation workflows with triggers and conditions (paid plan required) Supported WordPress Plugin Integrations Connect MailerPress with popular form, page builder, e-commerce, membership, and automation plugins: Explore all available integrations: https://mailerpress.com/integrations/ Contact Form 7 (free) — map form fields, lists, tags, custom fields, and double opt-in settings to add subscribers Gravity Forms (paid plan required) — add form submissions to MailerPress lists with field mapping Fluent Forms (paid plan required) — capture form submissions and synchronize subscriber data Elementor (paid plan required) — use the MailerPress widget and Elementor Pro form action Bricks Builder (paid plan required) — build opt-in forms with the native MailerPress element Divi Builder (paid plan required) — connect the Divi Email Optin module to MailerPress WooCommerce (paid plan required) — capture checkout opt-ins, manage subscriber preferences, and customize transactional emails Paid Memberships Pro (paid plan required) — collect newsletter opt-ins at checkout and display subscription preferences in member accounts Advanced Custom Fields / ACF (paid plan required) — use ACF content in Query blocks and campaign content WordPress users (paid plan required) — synchronize WordPress user accounts with MailerPress contacts Third-party automation integrations are also available for Bit Flows, FlowMattic, OttoKit, and SureForms. These integrations are maintained by their respective plugin authors, and feature availability may depend on their plans. WooCommerce Email Marketing (paid plan required) Turn your WooCommerce store into an email marketing machine: Design custom WooCommerce transactional emails with the drag-and-drop editor Override default WooCommerce order confirmation, shipping, and account emails Send promotional email campaigns to your customers Retrieve WooCommerce product content directly in your newsletters Segment subscribers based on purchase behavior Incoming & Outgoing Webhooks (paid plan required) Connect MailerPress to any external system: Incoming webhooks to add subscribers from external platforms Outgoing webhooks to send real-time events to third-party services Build custom integrations with your existing tools Email Sending Options Send emails using your preferred method: PHP Mail (default — works out of the box) Custom SMTP configuration Brevo / Sendinblue integration (paid plan required) SendGrid integration (paid plan required) Gmail / Google Workspace integration (paid plan required) Mailgun integration (paid plan required) Mailjet integration (paid plan required) Postmark integration (paid plan required) Amazon SES integration (paid plan required) Emailit integration (paid plan required) SMTP2GO integration (paid plan required) Resend integration (paid plan required) Bounce management via email provider APIs (paid plan required) All Free Features Drag-and-drop email editor inspired by WordPress Block Editor Unlimited subscribers, lists, tags, and campaigns Email newsletter creation and scheduling Customizable opt-in forms (shortcode + Gutenberg block) Double opt-in with confirmation emails CSV import/export for subscriber migration Subscriber segmentation Contact Form 7 integration Email campaign analytics Post and page content retrieval for newsletters Click and open tracking (with anonymous option) Merge tags for email personalization MJML template import Google Fonts with local hosting GDPR-compliant with built-in unsubscribe Self-hosted — your data stays on your server Full theme.json and FSE support Hundreds of developer hooks and filters REST API for custom integrations Paid Plan Features Upgrade to MailerPress for advanced email marketing capabilities: WooCommerce email customization — design and override transactional emails (order confirmation, shipping, account emails) with the drag-and-drop editor Professional email delivery — Brevo, SendGrid, Gmail / Google Workspace, Mailgun, Mailjet, Postmark, Amazon SES, Emailit, SMTP2GO, Resend AI-powered email content — OpenAI, Claude by Anthropic, DeepSeek, Mistral, and Google Gemini for content optimization and image generation Advanced form integrations — Gravity Forms and Fluent Forms Page builder integrations — Elementor, Bricks Builder, and Divi Builder E-commerce and membership integrations — WooCommerce and Paid Memberships Pro WordPress user synchronization — keep WordPress user accounts connected with MailerPress contacts Advanced Custom Fields integration — use ACF content in Query blocks and campaigns Incoming and outgoing webhooks — connect MailerPress to external apps and automation platforms Advanced automation workflows — triggers, conditions, and behavioral targeting Custom fields and advanced segments — target subscribers based on behavior and data Premium email templates — professional designs ready to use Embed opt-in forms on external websites — grow your list beyond WordPress Bounce management — automatic handling via email provider APIs Automated double opt-in follow-ups — re-engage pending subscribers White-label options — customize MailerPress branding Priority support — dedicated customer assistance Developer-Friendly MailerPress is built for developers who need full control: Hundreds of hooks and filters — customize every aspect of the plugin REST API — build custom integrations and applications MJML support — use MJML templates for advanced email design workflows React-based architecture — modern, extensible, and performant Privacy & GDPR MailerPress is fully GDPR-compliant and privacy-first. No data is collected by us — everything stays on your server. Built-in unsubscribe links, double opt-in, and data export tools help you stay compliant. When using third-party email providers, please review their respective privacy policies. Translations MailerPress is available in English, French, Spanish, Dutch, and Arabic. Help translate MailerPress into your language. From the same team Try SEOPress, the best SEO plugin for WordPress

Zapier is the #1 workflow automation platform for small and midsize businesses that supports 7,000+ of the most popular apps, like Instagram, Facebook, and Pinterest. In just a few minutes, you can set up automated workflows (called Zaps) that connect WordPress with the other apps you use most. You can share your latest WordPress posts to Facebook or Instagram, create drafts from an RSS feed or Mailchimp newsletter, or be notified when you get new comments and much more–no manual work or coding required. Some things you can do with Zapier + WordPress Share your latest WordPress posts to your social media profiles, like Facebook, Instagram, and Pinterest Create WordPress posts automatically based on your newsletters or RSS feeds Add new WordPress users to your email marketing campaigns Get notified in Slack or Microsoft Teams when new comments are left on your posts How to get started Sign up for Zapier. (Zapier has a free forever plan. Paid plans scale with usage.) Check out Zapier’s Getting Started Guide. Install the plugin, then head to https://zapier.com/apps/wordpress to get started. What people are saying about Zapier “I would go as far to say that it has increased my personal efficiency by more than 400 percent.”—Garrett Grohman, Indiegogo “Zapier helps us to work faster and smarter by removing manual processes. We can now focus on adding a personal touch to our work.”—Olivia Jardine, Meister “Zapier probably saves me about 10 hours a week, when it comes to running our design operations. If I tap into my math skills, I do believe it’s 25 percent more productive!”—Lindsey Redinger, InVision What people are connecting with Zapier WordPress to Calendly Zoom to WordPress WordPress to Mongodb Pipedrive to WordPress Teachable to WordPress Get Help If you have any feature requests, issues, or questions with Zapier for WordPress, please contact us using our help form.