MailerPress – Newsletter, email marketing & AI automation vs Brevo for WooCommerce

MailerPress is a free email marketing and newsletter plugin for WordPress. Build professional email campaigns with a drag-and-drop editor, manage unlimited subscribers and lists, schedule newsletters, and send automated emails — all from your WordPress dashboard. Whether you’re a blogger sending a weekly newsletter, an online store owner looking to customize WooCommerce emails (paid plan required), or a marketer running large-scale email campaigns, MailerPress gives you everything you need — with no subscriber limits and no sending restrictions. Drag-and-Drop Email Editor Create beautiful email newsletters without writing a single line of code. The MailerPress email editor is inspired by the WordPress Block Editor (Gutenberg), so it feels instantly familiar: Drag-and-drop blocks to build your email layout Pre-built email templates to get started in seconds Save and reuse your own custom layouts Full theme.json support for consistent branding with Full Site Editing Google Fonts integration with local hosting for fast loading MJML template import for advanced email designs Responsive emails that look great on every device Subscriber Management & List Building Grow your email list with powerful subscriber management tools, completely free: Unlimited subscribers, lists, and tags — no restrictions Customizable opt-in forms with shortcode — works with any page builder (Elementor, Bricks, Divi, and more) Gutenberg opt-in form block for the Block Editor Embeddable opt-in forms for external websites Double opt-in with customizable confirmation emails CSV import and export for easy subscriber migration Advanced subscriber segmentation GDPR-compliant subscription management with built-in unsubscribe Email Campaigns & Newsletter Scheduling Send newsletters and email campaigns on your schedule: Create and send email campaigns to your subscriber lists Schedule newsletters for future delivery Merge tags for personalized email content (subscriber name, custom fields, and more) Content retrieval from posts and pages Flexible click and open tracking (track, anonymize, or disable) Detailed campaign analytics and performance reports Email Automation Automate your email marketing to save time and boost engagement: Automated post notification emails when you publish new content Scheduled email campaigns with precise timing Automated double opt-in confirmation follow-ups (paid plan required) Advanced automation workflows with triggers and conditions (paid plan required) WooCommerce Email Marketing (paid plan required) Turn your WooCommerce store into an email marketing machine: Design custom WooCommerce transactional emails with the drag-and-drop editor Override default WooCommerce order confirmation, shipping, and account emails Send promotional email campaigns to your customers Retrieve WooCommerce product content directly in your newsletters Segment subscribers based on purchase behavior Incoming & Outgoing Webhooks Connect MailerPress to any external system: Incoming webhooks to add subscribers from external platforms Outgoing webhooks to send real-time events to third-party services Build custom integrations with your existing tools Email Sending Options Send emails using your preferred method: PHP Mail (default — works out of the box) Custom SMTP configuration SendGrid integration (paid plan required) Brevo / Sendinblue integration (paid plan required) Mailjet integration (paid plan required) Amazon SES integration (paid plan required) Mailgun integration (paid plan required) Postmark integration (paid plan required) Bounce management via email provider APIs (paid plan required) All Free Features Drag-and-drop email editor inspired by WordPress Block Editor Unlimited subscribers, lists, tags, and campaigns Email newsletter creation and scheduling Customizable opt-in forms (shortcode + Gutenberg block) Double opt-in with confirmation emails CSV import/export for subscriber migration Subscriber segmentation Email campaign analytics Post and page content retrieval for newsletters Incoming and outgoing webhooks Click and open tracking (with anonymous option) Merge tags for email personalization MJML template import Google Fonts with local hosting GDPR-compliant with built-in unsubscribe Self-hosted — your data stays on your server Full theme.json and FSE support Hundreds of developer hooks and filters REST API for custom integrations Paid Plan Features Upgrade to MailerPress for advanced email marketing capabilities: WooCommerce email customization — design and override transactional emails (order confirmation, shipping, account emails) with the drag-and-drop editor Professional email delivery — SendGrid, Brevo, Mailjet, Amazon SES, Mailgun, Postmark AI-powered email content — OpenAI, DeepSeek, Mistral, Google Gemini integration for content optimization and image generation Advanced form integrations — Contact Form 7, Gravity Forms, Fluent Forms Page builder integrations — Elementor, Bricks Advanced automation workflows — triggers, conditions, and behavioral targeting Custom fields and advanced segments — target subscribers based on behavior and data Premium email templates — professional designs ready to use Embed opt-in forms on external websites — grow your list beyond WordPress Bounce management — automatic handling via email provider APIs Automated double opt-in follow-ups — re-engage pending subscribers White-label options — customize MailerPress branding Priority support — dedicated customer assistance Developer-Friendly MailerPress is built for developers who need full control: Hundreds of hooks and filters — customize every aspect of the plugin REST API — build custom integrations and applications MJML support — use MJML templates for advanced email design workflows React-based architecture — modern, extensible, and performant Privacy & GDPR MailerPress is fully GDPR-compliant and privacy-first. No data is collected by us — everything stays on your server. Built-in unsubscribe links, double opt-in, and data export tools help you stay compliant. When using third-party email providers, please review their respective privacy policies. Translations MailerPress is available in English, French, Spanish, Dutch, and Arabic. Help translate MailerPress into your language. From the same team Try SEOPress, the best SEO plugin for WordPress

Brevo’s plugin for WooCommerce is the easiest way to integrate your store and send better communications. Trusted by over 600,000 businesses worldwide, Brevo is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with one single tool: Contacts — Sync your customers and new subscribers to grow your list and store with free unlimited contacts storage. Email marketing — Engage customers with beautifully designed email campaigns created in an intuitive drag-and-drop email editor or using our rich text or HTML options. Segmentation — Target your campaigns with precision thanks to our powerful contact segmentation engine based on purchase history. Automation — Use triggered emails to connect with customers who visited your website or left an item in their cart. Automatically follow up post-purchase via email and/or SMS. Design intricate marketing automation workflows in our visual editor. Conversations — Stay connected with your audience and divide communication tasks among team members using Chat, CRM and Push Notification features. You can use it as a CRM for WooCommerce, tracking orders and automatically syncing payment transactions. How to get started 1. Install, and activate the plugin in your WooCommerce store. 2. Create a Brevo account or log into an existing account. 3. Sync WooCommerce data to Brevo (lead and/or customer). After you sync your historical and new WooCommerce store data with Brevo to better manage your customers and their orders, you can deploy effective email and SMS campaigns, improve transactional email deliverability, and track detailed metrics including delivery, open and click rates. Email Marketing Promote your brand and grow your business with beautifully designed emails. Our easy to use template builder allows you to create personalized messages and build meaningful relationships with your contacts. Email Marketing features: Create WooCommerce email templates that look great on every device. Using our drag-and-drop email editor, you can quickly create beautiful, responsive emails and personalize them to showcase your business and keep subscribers in the loop about new product launches, promotions, blog posts, and more. Choose one of Brevo’s 40+ pre-designed templates — all you have to do is add your content and send. Send personalized newsletters and promotional email campaigns to your subscribers. Send confirmation emails with optimized deliverability. Use WooCommerce order variables directly within your Brevo email templates. Monitor the most important email metrics: delivery, open and click rates. Enable and manage customer subscriptions: opt-out, opt-in, or double opt-in after order creation or completion. Order tracking: transactional data (order ID, price, etc.) is saved in Brevo to enable powerful segmentation. Create and send confirmation text messages after key events like new order or order shipment. Send text message campaigns to all customers or subscribers. Learn more with the free Brevo Email Marketing academy and these hands-on tutorials: WooCommerce Email Marketing: A Beginner’s Guide Certification for Email Marketing Automation Brevo offers a flexible and versatile marketing automation platform. The Brevo Tracker script lets you track web behavior from your contacts to use alongside email engagement data to create complex automation workflows that save you time and help you scale and grow your business. How does Marketing Automation work? Marketing Automation features: Brevo marketing automation allows you to create a wide range of automated workflows that help you grow your store by improving engagement, increasing traffic & revenue, and building relationships. Marketing automation is free up to 2,000 contacts Welcome message — Send a welcome email after a subscriber joins your list. Marketing activity — Send follow-up emails based on whether contacts open or click on an email campaign. Anniversary date — Send an annual email or series of emails based on a special event or birthday. Website event — Send an email after a contact performs a specific action on your website. Transactional activity — Send an email based on whether contacts open or click on transactional emails. Page visit — Send an email after a contact visits a specific page on your website. Abandoned cart — Send an email after a contact leaves an item in their cart. Page visit — Send an email after a contact visits a specific page on your website. Product purchase — Send an email when a product is purchased on your website. Learn with free Brevo Marketing Automation academy and these hands-on tutorials: WooCommerce Abandoned Cart Email Strategies to Recover More Orders Certification for Marketing Automation Conversations Live Chat and messaging platform for sales and support Find new customers and provide instant customer service via a chat widget on your website, or use Facebook Messenger, Instagram Direct, and WhatsApp to drive traffic to your site, increase sales and average order value through live conversations. Brevo Conversations is free for 1 user. Conversations features: Bring all your customer conversations under one roof and connect with customers where they are, across Live Chat, Facebook Messenger, and Instagram. Create personalized experiences for your web visitors, answer questions in real time, and convert visitors by helping them find what they’re looking for. Amplify lead generation for your CRM Respond to your clients from anywhere, at any time using the Brevo Conversations mobile app, available for both iOS & Android. GDPR GDPR compliance, in itself, is never truly finished. It’s an ongoing process that requires regular monitoring and confirmation. Brevo is proud to be continuously working to maintain GDPR compliance in order to remain a trusted third-party software provider for our users. Developers The Brevo API allows you to programmatically execute a wide range of code operations which are also available through the user interface. Follow Us Our Official Website – https://www.brevo.com LinkedIn – https://www.linkedin.com/company/brevo Our Facebook Page – https://www.facebook.com/brevo.official Our Twitter Account – https://twitter.com/brevo_official Credits This plugin was created by Brevo.