MailPoet – Newsletters, vs MailerPress –

MailerPress is a free email marketing and newsletter plugin for WordPress. Build professional email campaigns with a drag-and-drop editor, manage unlimited subscribers and lists, schedule newsletters, and send automated emails — all from your WordPress dashboard. Whether you’re a blogger sending a weekly newsletter, an online store owner looking to customize WooCommerce emails (paid plan required), or a marketer running large-scale email campaigns, MailerPress gives you everything you need — with no subscriber limits and no sending restrictions. Drag-and-Drop Email Editor Create beautiful email newsletters without writing a single line of code. The MailerPress email editor is inspired by the WordPress Block Editor (Gutenberg), so it feels instantly familiar: Drag-and-drop blocks to build your email layout Pre-built email templates to get started in seconds Save and reuse your own custom layouts Full theme.json support for consistent branding with Full Site Editing Google Fonts integration with local hosting for fast loading MJML template import for advanced email designs Responsive emails that look great on every device Subscriber Management & List Building Grow your email list with powerful subscriber management tools, completely free: Unlimited subscribers, lists, and tags — no restrictions Customizable opt-in forms with shortcode — works with any page builder (Elementor, Bricks, Divi, and more) Gutenberg opt-in form block for the Block Editor Embeddable opt-in forms for external websites Double opt-in with customizable confirmation emails CSV import and export for easy subscriber migration Advanced subscriber segmentation GDPR-compliant subscription management with built-in unsubscribe Email Campaigns & Newsletter Scheduling Send newsletters and email campaigns on your schedule: Create and send email campaigns to your subscriber lists Schedule newsletters for future delivery Merge tags for personalized email content (subscriber name, custom fields, and more) Content retrieval from posts and pages Flexible click and open tracking (track, anonymize, or disable) Detailed campaign analytics and performance reports Email Automation Automate your email marketing to save time and boost engagement: Automated post notification emails when you publish new content Scheduled email campaigns with precise timing Automated double opt-in confirmation follow-ups (paid plan required) Advanced automation workflows with triggers and conditions (paid plan required) Supported WordPress Plugin Integrations Connect MailerPress with popular form, page builder, e-commerce, membership, and automation plugins: Explore all available integrations: https://mailerpress.com/integrations/ Contact Form 7 (free) — map form fields, lists, tags, custom fields, and double opt-in settings to add subscribers Gravity Forms (paid plan required) — add form submissions to MailerPress lists with field mapping Fluent Forms (paid plan required) — capture form submissions and synchronize subscriber data Elementor (paid plan required) — use the MailerPress widget and Elementor Pro form action Bricks Builder (paid plan required) — build opt-in forms with the native MailerPress element Divi Builder (paid plan required) — connect the Divi Email Optin module to MailerPress WooCommerce (paid plan required) — capture checkout opt-ins, manage subscriber preferences, and customize transactional emails Paid Memberships Pro (paid plan required) — collect newsletter opt-ins at checkout and display subscription preferences in member accounts Advanced Custom Fields / ACF (paid plan required) — use ACF content in Query blocks and campaign content WordPress users (paid plan required) — synchronize WordPress user accounts with MailerPress contacts Third-party automation integrations are also available for Bit Flows, FlowMattic, OttoKit, and SureForms. These integrations are maintained by their respective plugin authors, and feature availability may depend on their plans. WooCommerce Email Marketing (paid plan required) Turn your WooCommerce store into an email marketing machine: Design custom WooCommerce transactional emails with the drag-and-drop editor Override default WooCommerce order confirmation, shipping, and account emails Send promotional email campaigns to your customers Retrieve WooCommerce product content directly in your newsletters Segment subscribers based on purchase behavior Incoming & Outgoing Webhooks (paid plan required) Connect MailerPress to any external system: Incoming webhooks to add subscribers from external platforms Outgoing webhooks to send real-time events to third-party services Build custom integrations with your existing tools Email Sending Options Send emails using your preferred method: PHP Mail (default — works out of the box) Custom SMTP configuration Brevo / Sendinblue integration (paid plan required) SendGrid integration (paid plan required) Gmail / Google Workspace integration (paid plan required) Mailgun integration (paid plan required) Mailjet integration (paid plan required) Postmark integration (paid plan required) Amazon SES integration (paid plan required) Emailit integration (paid plan required) SMTP2GO integration (paid plan required) Resend integration (paid plan required) Bounce management via email provider APIs (paid plan required) All Free Features Drag-and-drop email editor inspired by WordPress Block Editor Unlimited subscribers, lists, tags, and campaigns Email newsletter creation and scheduling Customizable opt-in forms (shortcode + Gutenberg block) Double opt-in with confirmation emails CSV import/export for subscriber migration Subscriber segmentation Contact Form 7 integration Email campaign analytics Post and page content retrieval for newsletters Click and open tracking (with anonymous option) Merge tags for email personalization MJML template import Google Fonts with local hosting GDPR-compliant with built-in unsubscribe Self-hosted — your data stays on your server Full theme.json and FSE support Hundreds of developer hooks and filters REST API for custom integrations Paid Plan Features Upgrade to MailerPress for advanced email marketing capabilities: WooCommerce email customization — design and override transactional emails (order confirmation, shipping, account emails) with the drag-and-drop editor Professional email delivery — Brevo, SendGrid, Gmail / Google Workspace, Mailgun, Mailjet, Postmark, Amazon SES, Emailit, SMTP2GO, Resend AI-powered email content — OpenAI, Claude by Anthropic, DeepSeek, Mistral, and Google Gemini for content optimization and image generation Advanced form integrations — Gravity Forms and Fluent Forms Page builder integrations — Elementor, Bricks Builder, and Divi Builder E-commerce and membership integrations — WooCommerce and Paid Memberships Pro WordPress user synchronization — keep WordPress user accounts connected with MailerPress contacts Advanced Custom Fields integration — use ACF content in Query blocks and campaigns Incoming and outgoing webhooks — connect MailerPress to external apps and automation platforms Advanced automation workflows — triggers, conditions, and behavioral targeting Custom fields and advanced segments — target subscribers based on behavior and data Premium email templates — professional designs ready to use Embed opt-in forms on external websites — grow your list beyond WordPress Bounce management — automatic handling via email provider APIs Automated double opt-in follow-ups — re-engage pending subscribers White-label options — customize MailerPress branding Priority support — dedicated customer assistance Developer-Friendly MailerPress is built for developers who need full control: Hundreds of hooks and filters — customize every aspect of the plugin REST API — build custom integrations and applications MJML support — use MJML templates for advanced email design workflows React-based architecture — modern, extensible, and performant Privacy & GDPR MailerPress is fully GDPR-compliant and privacy-first. No data is collected by us — everything stays on your server. Built-in unsubscribe links, double opt-in, and data export tools help you stay compliant. When using third-party email providers, please review their respective privacy policies. Translations MailerPress is available in English, French, Spanish, Dutch, and Arabic. Help translate MailerPress into your language. From the same team Try SEOPress, the best SEO plugin for WordPress

Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard. Our newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using our responsive templates that display flawlessly across all devices. Schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks. Trusted by 500,000 WordPress websites since 2011. With a free plan to get started, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers. Visit our website for more information on plans and pricing All features Create and add a newsletter subscription form to your website Manage your subscribers and subscriber lists in WordPress Build and send newsletters with WordPress Create automatic emails to send new post notifications Send automated welcome emails Behavior and interest-based subscriber segmentation options Pre-built and customizable email and subscription form templates Multiple subscription form placements: below pages, fixed bar, popup, slide-in, shortcode, on exit intent WooCommerce emails: abandoned cart, first purchase, specific product, product category, order status change, review added Customize WooCommerce transactional emails Automate subscriber management (add/remove from list, add/remove tags, update subscriber data) (paid plan required) Create custom automation triggers and actions (paid plan required) Branch your automations with if/else conditions to improve engagement (paid plan required) Reliable email delivery with MailPoet Sending Service (available for free – plan required) Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required) Multi-condition segmentation (paid plan required) Google Analytics integration (paid plan required) Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required). Why choose MailPoet Easy to use WordPress newsletter builder Beautiful templates that work perfectly across all devices No configuration needed: works out of the box Manage everything within your WordPress dashboard Higher delivery rates with the MailPoet Sending Service GDPR compliant Free plan for small senders or those just starting out Advanced functionality available to help achieve growth. WooCommerce emails Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features. Use the automated email options to: Welcome your new customers when they make their first purchase Upsell by sending emails to customers who purchased a specific product or from a specific product category Convert more customers by sending a series of abandoned cart emails Re-engage customers who haven’t made a purchase in a while with personalized offers (paid plan required) Follow up with customers who left a review to encourage more engagement (paid plan required). And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships). In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them. MailPoet Sending Service The MailPoet Sending Service is free if you only have a few subscribers, with scaling plans available thereafter. Read more. Sending emails and newsletters with your host is not a good idea. You might face sending speed limitations and see your emails ending up in the spam box. To help your sending go without a hitch, we’ve created an advanced email delivery infrastructure built for WordPress. Our technology allows you to: Reach inboxes, not spam boxes Send your emails super fast (up to 50,000 emails per hour) Maintain your sender reputation and improve engagement levels with automated bounce and complaint handling. Stop sending to non-deliverable and complaining addresses, automatically Authenticate your emails (with SPF and DKIM) to improve deliverability and avoid spam boxes. The MailPoet Sending Service is very easy to set up, you just have to enter a key in your WordPress dashboard and you’re all set! MailPoet plans and pricing MailPoet is available to download for free. Our free download includes all of the features listed above (with the exception of those indicating a plan requirement) under the following criteria: Up to 1,000 subscribers MailPoet branding in emails Send emails with your own sending method (host, SendGrid, Amazon SES, etc). Or if you opt for a MailPoet plan, you’ll get access to the MailPoet Sending Service. A free plan is available for those who want to get started with a few subscribers and would like to use the MailPoet Sending Service. And our paid plans offer features and functionality for those with larger lists who are looking to grow their business using email marketing. Take a look at our pricing page for full details on what’s included in each plan. Before you install Please note: Multisite support is limited Review our minimum requirements. Translations Albanian Arabic Catalan Czech Danish Dutch Dutch (Formal) French (Canada) French (France) German German (Switzerland) German (Formal) Greek Hindi Italian Japanese Polish Portuguese (Brazil) Portuguese (Portugal) Romanian Russian Serbian Slovak Spanish (Mexico) Spanish (Spain) Swedish Turkish Ukrainian We welcome experienced translators to translate directly on our Transifex project. Please note that any translations submitted via the “Translating WordPress” website will not work. Security Our repository is public on GitHub. Have a question for us? Reach us at security@ our domain, or report security issues to our Bug Bounty program. Use of 3rd Party Services MailPoet uses the following services that are necessary for its full functionality: Translate WordPress.com – used to download translations for the plugin. To improve user experience, MailPoet may use the following 3rd party libraries if the Load 3rd-party libraries setting is enabled: Google Fonts – used in Form Editor which you can use to customize your forms, and in the Email Editor to style emails. This can be individually disabled by a filter. TOS and Privacy Policy WordPress.com – used for searching in Knowledge Base with the help of AI. Mixpanel – used to send data about the usage of the MailPoet plugin when you agree with sharing usage data with us. TOS and Privacy Policy Satismeter – used to ask for feedback. TOS and Privacy Policy Crowdsignal – used to load our deactivation poll to improve our plugin. TOS and Privacy Policy Loading all these libraries is disabled by default. The option can be enabled in the MailPoet’s Settings > Advanced > Load 3rd-party libraries.