| MC4WP | Email Template Designer – WP HTML Mail | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | MC4WP: Mailchimp for WordPress | Email Template Designer – WP HTML Mail |
|---|---|---|
| Rating | 4.8 ★ | 4.8 ★ |
| Total reviews | ★ 1.5k | 87 |
| Active installs | 1,000,000+ | 20,000+ |
| Free plan | — | — |
MC4WP: Mailchimp for WordPress and Email Template Designer – WP HTML Mail are evenly matched on rating (4.8★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
MC4WP: Mailchimp for WordPress has the larger user base (1,497 reviews vs 87), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Email Template Designer – WP HTML Mail's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most site owners the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MC4WP: Mailchimp for WordPress audit • Email Template Designer – WP HTML Mail audit
| Keyword | MC4WP | Email Template Designer – WP HTML Mail |
|---|---|---|
| contact form | #164 | #856 |
| forms | #100 | #979 |
| contact | #169 | #988 |
MC4WP: Mailchimp for WordPress (4.8★, 1,497 reviews) and Email Template Designer – WP HTML Mail (4.8★, 87 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.8★. MC4WP: Mailchimp for WordPress does carry the larger published review base (1,497 vs 87). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory. MC4WP: Mailchimp for WordPress has the deeper published review base (1,497 vs 87), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
MC4WP: Mailchimp for WordPress typically suits early-stage and growth-mode teams based on its published review base (1,497 reviews). Email Template Designer – WP HTML Mail typically suits early-stage and growth-mode teams based on its published review base (87 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. MC4WP: Mailchimp for WordPress and Email Template Designer – WP HTML Mail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Email Template Designer – WP HTML Mail" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.