Which has better reviews, MC4WP: Mailchimp for WordPress or theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce has the higher average rating (5.0★ from 4 reviews) compared to MC4WP: Mailchimp for WordPress (4.8★ from 1,497 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose MC4WP: Mailchimp for WordPress or theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, MC4WP: Mailchimp for WordPress or theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

Both apps are one-click installs from the WordPress Plugin Directory. MC4WP: Mailchimp for WordPress has the deeper published review base (1,497 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large WordPress Plugin Directory site owners?

MC4WP: Mailchimp for WordPress typically suits early-stage and growth-mode teams based on its published review base (1,497 reviews). theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between MC4WP: Mailchimp for WordPress and theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

Migration support varies by app and category. MC4WP: Mailchimp for WordPress and theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

MC4WP: Mailchimp for vs theMarketer – Email — WordPress

MC4WP vs theMarketer –

Side-by-side comparison · 24 data points

MC4WP

4.8·1.5kreviews·1,000,000+installs

wordpress

Change

1. Listing metadata

Field-level data

	MC4WP	theMarketer –
Tagline	—	—
Description	2707 / 5000 chars54% used	2353 / 5000 chars47% used
Screenshots	—	—
Languages
Platforms	WordPress	WordPress
Developer	Danny van Kooten	themarketer2023
Listed	—	—
Last updated	—	—

2. Categories & rankings

Shared categories on the same row · in-category position inline

MC4WP

theMarketer –

Form

At a glance

4 metrics · auto-computed

Feature comparison between MC4WP: Mailchimp for WordPress and theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce
Metric	MC4WP: Mailchimp for WordPress	theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce
Rating	4.8 ★	★ 5.0 ★
Total reviews	★ 1.5k	4
Active installs	1,000,000+	700+
Free plan	—	—

3. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	MC4WP	theMarketer –
forms	#100	Not ranked
form	#111	Not ranked
custom form	#158	Not ranked
online form	Not ranked	#625
online forms	Not ranked	#629

5. App details

Long-form description · keyword frequency

MC4WP

Allowing your visitors to subscribe to your newsletter should be easy. With this plugin, it finally is. This plugins helps you grow your email list in Mailchimp. You can use it to create good looking and accessible sign-up forms or integrate with any other existing form on your WordPress site, like your contact, comment or checkout form. Some (but not all) features Connect with your Mailchimp account in seconds. Sign-up forms which are good looking, user-friendly and mobile optimized. You have complete control over the form fields and can build your forms using native HTML. Seamless integration with the following plugins: WordPress Comment Form WordPress Registration Form Contact Form 7 WooCommerce Gravity Forms Ninja Forms 3 WPForms BuddyPress MemberPress Events Manager Easy Digital Downloads Give UltimateMember HTML Forms AffiliateWP Is the plugin you want to integrate with not listed above? You can probably still use our custom integration feature. Alternatively, the plugin comes with a PHP API to programmatically add a new subscriber to Mailchimp. Mailchimp for WordPress Premium: Send your WooCommerce orders to Mailchimp so you can see exactly what each subscriber purchased and how much revenue your email campaigns are generating. A multitude of available add-on plugins and integrations: Mailchimp for WordPress Premium Mailchimp Top Bar Boxzilla Pop-ups Well documented through our knowledge base. Developer friendly. For some inspiration, check out our repository of example code snippets. Ready for PHP 8.5, but backwards-compatible all the way down to PHP 7.4. What is Mailchimp? Mailchimp is a newsletter service that allows you to send out email campaigns to a list of email subscribers. It is free for lists with up to 500 email subscribers, which is why it is the newsletter-service of choice for thousands of small businesses across the globe. If you are not yet using Mailchimp, creating an account is 100% free and only takes you about 30 seconds. Support If you need some help in setting up the plugin, you have various options: Search through our knowledge base. Open a topic in the WordPress.org plugin support forums If you’re a premium user, send an email to the email address listed inside the plugin. Translations You can help translate this plugin into your language using your WordPress.org account. Development This plugin is being developed on GitHub. If you want to collaborate, please look at ibericode/mailchimp-for-wordpress. Customizing the plugin The plugin provides various filter and action hooks that allow you to modify or extend the default behavior. We’re also maintaining a collection of sample code snippets.

Top keywords

mailchimp10×2.35%
email7×1.65%
wordpress7×1.65%
form6×1.41%
forms6×1.41%
account3×0.71%
php3×0.71%
premium3×0.71%
send3×0.71%
base2×0.47%
campaigns2×0.47%
code2×0.47%

theMarketer –

theMarketer is an email marketing & automation platform, which also provides a powerful Loyalty Program for eCommerce businesses. This add-on tracks every action that you visitors make on your website, in order to provide a personalized experience for each and every user. Being one of the first companies to provide the necessary tools for an affordable Loyalty Program, https://themarketer.com/ offers you the necessary tools to engage your customers on multiple channels, such as Email, Push notifications and SMS, while also enabling you to increase customer retention and lifetime value with our powerful Loyalty Program. theMarketer Features: Newsletters – The starting point of every email marketing journey. You can use our pre-defined templates or build your own using our visual builder. You can send your first campaign in a matter of minutes. Unique Campaigns – Create personalized newsletter that matter across all channels. Be anywhere your customers are and deliver a consistent and personalized experience through email, SMS, and push notifications. Marketing automation – Impeccable customer journeys that drive sales on autopilot. Design action-based, code-free, targeted automations that engage and convert around the clock. Feedback and Reviews – Build trust and manage your online reputation. Collect, monitor, and respond to your reviews quicker and easier to give your customers a voice, develop a trustworthy brand, and grow your sales. Loyalty Program – Meet the loyalty program that will transform your business. Stop burning your budget on online ads. Retain your hard-earned customers and maximize their engagement and lifetime value with powerful and catchy solutions designed for your business. Referral Program – From new customers to Brand Ambassadors. Reward users and incentivize them to share your brand with their community and friends and grow your customer base in the most powerful and cost-effective way. Launcher – Meet your most powerful online shop assistant. Skyrocket your conversion rate and encourage your visitors to engage with your shop and become part of your community with theMarketer’s handy launcher. Pricing Free under 1000 subscribers. theMarketer paid plans start from as low as 20 EUR/month. Subscription prices are calculated based on the number of unique subscribers your store has.

Top keywords

program6×1.72%
customers5×1.43%
loyalty5×1.43%

MC4WP vs theMarketer –

MC4WP

1. Listing metadata

2. Categories & rankings

theMarketer –

At a glance

AppRanks verdict

3. Search rankings

4. Activity in the last 90 days

MC4WP · 1 changes

theMarketer – · 0 changes

5. App details

Frequently asked

Which has better reviews, MC4WP: Mailchimp for WordPress or theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

Should I choose MC4WP: Mailchimp for WordPress or theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

Which is faster to set up, MC4WP: Mailchimp for WordPress or theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?

Which works better for small vs large WordPress Plugin Directory site owners?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between MC4WP: Mailchimp for WordPress and theMarketer – Email marketing, Newsletters, Automation & Loyalty for Woocommerce?