Mailchimp for WooCommerce vs WP WooCommerce Mailchimp

Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free. What you can do with this plugin Sync to your Audience in Mailchimp with purchase data. Sync new subscribers to your Audience when they create an account and opt-in. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!) Showcase product recommendations. Track and segment customers based on purchase history and purchase frequency. View detailed data on your marketing performance in your Mailchimp Dashboard. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. Automatically embed a pop-up form that converts your website visitors to subscribers. Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience. This plugin is WPML compatible Important Notes This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0. WordPress.com compatibility is limited to Business tier users only.

WP WooCommerce Mailchimp provides simple and flexible Mailchimp integration for WooCommerce. Automatically subscribe customers to a designated Mailchimp list and, optionally, Mailchimp interest groups and tags upon order creation or order completion. This can be done quietly or based on the user’s consent with several opt-in settings that support international opt-in laws. Works with both Classic and Block-Based Checkout — fully compatible with WooCommerce’s default block checkout (the default since WooCommerce 8.3) and the traditional shortcode checkout. Features WooCommerce Event Selection Subscribe customers to Mailchimp after order creation Subscribe customers to Mailchimp after order processing Subscribe customers to Mailchimp after order completion Works with Mailchimp Interest Groups and Tags Set one or more interest groups to add users to based on the selected Mailchimp list Set one or more tags to add users to based on the selected Mailchimp list Block Checkout Support Opt-in checkbox renders natively in WooCommerce’s block-based checkout Matches WooCommerce’s native checkout styling Fully backward compatible with classic shortcode checkout Opt-In Settings Mailchimp double opt-in support (control whether a double opt-in email is sent to the customer) Optionally, display an opt-in checkbox on the checkout page (required in some countries) Control the label displayed next to the opt-in checkbox Control whether or not the opt-in checkbox is checked or unchecked by default Control the placement of the opt-in checkbox on the checkout page (classic checkout) Upgrade to Pro WP WooCommerce Mailchimp Pro unlocks powerful features for growing stores: Per-Product Mailchimp Settings — assign different lists, interest groups, and tags per product Per-Variation Mailchimp Settings — different Mailchimp mappings for each product variation (Monthly vs Annual, Small vs Large, etc.) Merge Field Mapping — map any WooCommerce order, customer, or product field to Mailchimp merge fields without writing code. Set global defaults with per-product and per-variation overrides. WooCommerce Subscriptions Integration — sync Mailchimp membership with subscription lifecycle (active, cancelled, expired) Subscription Expiration Actions — automatically unsubscribe, remove tags, or remove interest groups when a subscription expires Learn more about WP WooCommerce Mailchimp Pro Translation Support Would you like to help translate the plugin into more languages? Join our Translations Community at https://translate.wordpress.org/projects/wp-plugins/woocommerce-mailchimp. WooCommerce Mailchimp translation is managed through WordPress language packs here: https://translate.wordpress.org. This allows WooCommerce Mailchimp to be translated into other languages. The preferred tool for translating plugins is called GlotPress. You can read about how GlotPress works in the WordPress Translator’s Handbook. Thanks in advance for your help on any translation efforts! We also support bundled translations via: Included woocommerce-mailchimp.pot file WPML support via wpml-config.xml Included Translations: English (US) (default) French. Custom Translations If you don’t want to use WordPress language packs or bundled translations, you can use your own custom translations. Place custom translations in /wp-content/languages/woocommerce-mailchimp/woocommerce-mailchimp_{lang}_{country}.mo. This ensures they won’t get overwritten by plugin updates. Translation Loading If no custom translations are present, languages will be loaded in the following order: From WordPress language packs in: /wp-content/languages/plugins/woocommerce-mailchimp/woocommerce-mailchimp_{lang}_{country}.mo From the plugin bundled in: /wp-content/plugins/woocommerce-mailchimp/languages/woocommerce-mailchimp_{lang}_{country}.mo Multisite All features should work for each blog in multisite installations. Requirements WP WooCommerce Mailchimp requires PHP 7.4+, WordPress 6.2+, and WooCommerce 8.3+. Documentation & Support Online documentation and code samples are available via our Help Center. Please visit the WP WooCommerce MailChimp support forum on WordPress.org for basic support and help from other users. Since this is a free plugin, we respond to these as we have time. Dedicated support is available for WP WooCommerce Mailchimp Pro customers. Contribute All development for WP WooCommerce Mailchimp is handled via GitHub. Opening new issues and submitting pull requests are welcome. If you enjoy using the plugin, we’d love it if you could give us a review!