Machete vs Metrilo – WooCommerce Growth Platform

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.

Metrilo is a growth platform for the modern product brands with a long-term strategy and looking for profitability. Metrilo offers tools for marketing optimization, customer management, engagement and retention as well as email and feedback gathering automation. It facilitates growth through usable data and unique focus on driving repeat sales. Tailored to be used by brand founders, agencies and small marketing teams. The extension connects easily to your WooCommerce store and processes sales and marketing data into ready-to-use reports and rich customer insights, including historical data – Metrilo will make past orders and old customers accessible for reactivation, too! Then, you can monitor how your store is doing via the dashboard with all key metrics in real time. The Marketing performance, Revenue and Products reports show opportunities for optimization. The Customer Database makes your first-party customer data usable for segmentation and engagement via emails or retargeting. The Retention feature helps you understand the customer lifecycle and loyalty to drive more repeat sales. And finally, the emails – manual and automated, utilize all data to reach customers at the right time with the right message. Metrilo opens up opportunities to grow your revenue without spending more on marketing. Account & Pricing An account is required to use the Metrilo extension. For a free trial, please visit our sign up page. Additional fees apply. Pricing is available on our pricing page. Features: Metrics Dashboard – all essential KPIs up-to-date in real time Analytics > Revenue – see what brings you sales and is worth investing in Analytics > Products – for better product management Analytics > Retention – monitor the customer lifecycle and loyalty to be able to drive more repeat sales Email > Automation – tailored email engagement on autopilot based on all this data Customer Database – complete profiles of all your customers and numerous filtering options for segmentation Grow In Sales With Your Existing Customer Base By understanding your customers better, you will uncover untapped opportunities for engagement of those who have already purchased from you. Monitor their customer journey Create specific segments to engage post-purchase based on behavior See what incentives drive loyalty and get to know your most loyal fans Grow With Long Lasting Customer Relationships Metrilo’s powerful personalized emails engage better, build relationships and drive repeat sales. Send effective data-driven emails Segment your customer base meaningfully and tailor the experience Automate engagement – content drips, replenishment, abandoned carts, etc. Gather feedback automatically – and measure customer satisfaction Metrilo helps you understand, engage with, and grow your WooCommerce store. The platform unlocks growth through customer retention, which brings marketing costs down and improves ROI. Metrilo is built for brands looking to scale and to build long-lasting customer relationships. We do just that. Getting started only takes a minute and your data is ready to help you grow. The official Metrilo plugin connects your WooCommerce store with the Metrilo platform in less than 5 minutes. It is a self-standing platform that tracks data in real time and reports are accurate to the minute without slowing down your website. You can start growing your brand today – your insights will be available immediately as soon as you start your trial at metrilo.com. Sign up now for free and get all-inclusive 14-day trial. We provide Ask-Us-Anything support. You are more than welcome to get in touch with us anytime using the live chat on our website.