Machete vs Markopolo AI for WooCommerce

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.

Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking. Key Features Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability) Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase Tag ID Support: Unique identifier for each store sent with every event Easy Configuration: Simple settings page in WordPress Admin (Settings → Markopolo AI) Session Management: UUID-based session tracking with sessionStorage First-Party Cookies: Manages muid cookie with 1-year expiry for accurate user tracking Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies International Phone Formatting: Phone number validation with E.164 formatting Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking Rich Product Data: Captures product variants, categories, SKU, pricing Complete Order Tracking: Full purchase data including shipping, tax, and order details WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks How It Works Install and activate the plugin Go to Settings → Markopolo AI and enter your Tag ID The plugin automatically starts tracking customer behavior Events are sent to Markopolo AI platform for analysis and optimization Event Types Tracked ViewItem: When customers view product pages (JavaScript) ViewCart: When customers view their shopping cart (JavaScript) AddToCart: When items are added to cart (PHP – works with all themes) RemoveFromCart: When items are removed from cart (PHP) BeginCheckout: When customers start the checkout process (JavaScript) Purchase: When orders are completed with full transaction details (PHP) Why Hybrid Architecture? This plugin uses both JavaScript and PHP for maximum reliability: JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart. Privacy & GDPR This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices. Developer Friendly Clean, well-documented code Plain JavaScript (no build tools required) WordPress coding standards compliant Uses native WooCommerce hooks Simple, maintainable architecture Privacy Policy This plugin tracks customer behavior including: * Page views and product interactions * Email addresses and phone numbers from checkout forms * Marketing cookies (Facebook Pixel, TikTok, Google Analytics) * Session data and user identifiers All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.). Support For support, please: * Visit our documentation: https://docs.markopolo.ai * Email: [email protected] * GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues