ActiveCampaign – The autonomous marketing platform vs LoopHQ

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. CRM Track, manage, and automate your sales process. 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. WooCommerce + ActiveCampaign Turn on ActiveCampaign site tracking in just a few clicks. Seamlessly add ActiveCampaign forms to your WordPress website. Learn more: How to use the ActiveCampaign WordPress Plugin

Your visitors get answers. You get booked appointments. LoopHQ puts an AI agent on your WordPress site, trained on your own pages, documents, and Q&A. It answers follow-up questions without losing the thread, and moves each conversation toward a next step: a booking, a captured lead, or a live person on your team. You can check that before you sign up. Enter your website address at loophq.dev and 60 seconds later you are talking to a trained agent that answers questions about your business. Your agent stays inside your content. It will not invent a service you don’t offer or quote a price you never published. When something isn’t covered, it says so and offers to take the visitor’s details. The same agent also answers Instagram DMs, Facebook Messenger, and SMS. Conversations and leads from every channel land in one dashboard. Why LoopHQ? Every answer comes from your own content. Add your website, upload documents, or write Q&A entries. Updates apply the moment you save them. Your agent asks the questions your team would ask. It qualifies the visitor, offers a time, captures the contact, or brings in your team. Visitors book on your real calendar. Connect Google Calendar and your agent offers open times, creates the event, and sends the invites. It won’t book over something you already have. Leads arrive scored and tagged. Each one carries a Hot, Warm, or Cold score, the service the visitor asked about, and the full conversation. Words like “leak” or “ASAP” push a lead to the top. One agent covers every channel. Website chat, Instagram DMs, Facebook Messenger, and SMS run on the same knowledge base and feed the same lead pipeline. Returning visitors don’t start over. When someone who chatted before comes back on the same channel, your agent picks up where they left off. You can take over any conversation. Step in from the dashboard, reply as yourself, and your agent resumes when you’re done. Your agent is bilingual. It detects whether a visitor is writing in English or Spanish and answers in that language, down to the widget’s own text. Installing takes no code. Paste your Project ID into the plugin settings and save. Everything else lives in your dashboard. The free plan runs the website agent with 100 message credits a month. Contact capture, Spanish, and analytics start on Starter. Live calendar booking, lead scoring, live takeover, and the Messenger, Instagram, and SMS channels are on Pro. Who is LoopHQ for? Any business where people ask questions before they book, buy, or call. LoopHQ ships industry-tuned behavior for home services, dental and medical practices, law and accounting firms, beauty studios and med spas, fitness studios, auto services, real estate, hospitality, childcare, pet services, SaaS, and e-commerce. Your agent asks what matters in your field. An HVAC visitor gets asked how urgent the problem is. A real estate visitor gets asked about area and timeline. For law firms, financial advisors, insurance agencies, and medical and dental practices, your agent runs with stricter behavior. It still answers the questions people ask most: who your team is, what you charge, how to book. Anything that needs professional judgment goes to a human, and the required disclaimers appear automatically. Pricing The WordPress plugin is free. LoopHQ offers a free plan with 100 message credits per month. Paid plans start at $39/month for more credits, advanced features, and multiple agents. View plans How it works Go to loophq.dev and enter your website address. In 60 seconds you have a working agent, trained on your pages and running side by side with your real site. Ask it the questions your customers ask, for as long as you want. Change its name, color, and industry while you watch. When you like what you see, claim it with your email and a 6-digit code. Your dashboard opens on the agent you tested, already trained. Open the Deploy tab, copy your Project ID, and paste it into this plugin. Claiming and deploying take about two minutes. From there you can add more content, connect your calendar and your other channels, and change how the agent looks and behaves. It all happens in your LoopHQ dashboard and applies instantly, with no plugin update needed. External Service This plugin relies on LoopHQ as a third-party service to provide AI agent functionality. A free LoopHQ account is required. What the plugin sends to LoopHQ: Your Project ID, which loads the correct agent configuration A deployment ping on plugin activation, which confirms your agent is live (contains only your Project ID and the source “wordpress”) What loads on your site: The LoopHQ widget script (https://loophq.dev/widget.js) is loaded asynchronously on every page for visitors to interact with your AI agent. Visitor messages are processed by LoopHQ’s AI service. Service links: LoopHQ Terms of Service LoopHQ Privacy Policy