LolaCore – AI Admin Agent
You: Run the weekly cleanup. Lola: Last week you decided to keep post revisions for 30 days and leave the ones on your landing pages alone. Going by that, 1,240 revisions and 1.2K expired transients are safe to clear, about 34 MB. I’ll show you the exact list before anything runs. Proceed? You didn’t repeat your rules. You didn’t re-explain last week. Lola already knew, because she remembers your site across sessions while every other AI tool forgets the moment you close the tab. That is the difference between a chatbot and an agent that runs your site. Running WordPress once is easy; running it every day wears you down—separate screens, repeated clicks, context gone when you close the session. That grind has a name: admin fatigue, the real cost of running a site. It hits hardest in WooCommerce, where every order and stock update adds another screen. I ran a store for ten years; what burned me out was never the selling—it was the admin. LolaCore is where that stops. Lola is an AI agent inside your wp-admin. You tell her what you need; she does the admin work and shows you exactly what she will change before anything happens. No new dashboard. No external tool. She works where you already work. She is built natively on the WordPress 7.0 AI Client and the Abilities API. She reads your database, reasons about it, and executes real actions only with your explicit approval. Full picture: documentation. Persistent memory Memory is the foundation everything else stands on. Lola remembers facts across sessions: plugin conflicts, security findings, your preferences, decisions you have made—all stored locally in your WordPress database. Ask what you worked on last week and she searches that memory plus the action log before answering. Correct or archive individual facts from chat without a full wipe. Important findings stay sharp; old trivia fades; pinned facts stay longer. When you start a new conversation, you don’t re-explain your stack. You pick up the thread. How decay, boosting, and export/import work: persistent memory guide. 77 abilities. 10 domains. One chat. Site diagnostics (4 abilities). WordPress and PHP status, HTTPS, database size, security headers, SEO audit. Lola tells you what’s broken before your client does. Plugins (8). Search WordPress.org, install, activate, deactivate, update, roll back to an earlier release, or update all. “Update all plugins” is one sentence, not 14 update screens. Plugin Builder (9). Describe a custom plugin in chat. Lola reads your site, co-designs a short plan, generates files with safety checks and AI code review, then you test in Playground before it touches your live site. Block Builder (9). Same flow for custom Gutenberg blocks: Lola scaffolds block.json, editor scripts, and the PHP render callback; you preview in Playground, then install on approval. Content & metadata (7). Create pages, edit posts, change status, update slugs, read and write post meta. Works with Yoast, RankMath, and other post-meta plugins. Users (4). Create accounts, change roles, remove users with automatic content reassignment. Database & cache (3). Clean post revisions, expired transients, orphaned postmeta, and spam comments. The cleanup WordPress never does for you. Taxonomies & media (7). Categories, tags, comments, and media files. Themes & settings (13). Install, update, and delete themes with safety warnings, read and write site options, manage navigation menus, review cron jobs. WooCommerce (13). Detected automatically. Products, orders, customers, coupons, categories, sales reports. “How much revenue this week?”—from your store data, not a dashboard. Every ability in detail: ability reference. Store tools with examples: WooCommerce abilities. How Lola stays safe Your data never touches our servers. No telemetry, no analytics. Your conversations go from your hosting to your AI provider. That’s it. Nothing happens without your approval. Every write action shows a preview card with exactly what Lola is about to do. You confirm or cancel. Every action is logged with before/after snapshots. Admin-only. She has an opinion Lola has judgment. When a change would hurt your site, she tells you before you commit and offers a safer way to get what you want. If you still want to proceed, she does it your way and records the decision, so the next time it comes up the context is already there. Any model, your choice Lola works with whatever AI provider you configure in WordPress 7.0 (Settings → AI). Agentic models perform best: GPT-5.5, DeepSeek V4, Claude 4.6 Sonnet or Opus 4.7. Gemini, Grok, Ollama, and OpenRouter work through the native connector. You pay your provider directly—no token markup from LolaCore. Each message sends only the abilities your request needs, not the full catalog. Setup: connecting your AI provider. Work with your site from Claude If you already pay for Claude, that subscription can run your site. Open Lola → MCP Settings, find Connect from the web, and click Add to Claude. The dialog opens on claude.ai with everything filled in — sign in, approve the connection on your site, done. From that moment, “update the plugins on my site” or “how did the store do this week?” works from any Claude conversation, on desktop or mobile. No API key to generate, no provider account to configure. You approve the connection once, as an administrator, on your own site. Every connected app appears in a list on the same screen, with a Disconnect button that cuts its access on the spot. Three things the connection needs: HTTPS, a site reachable from the internet (not a local install), and pretty permalinks. If any of them is missing, the screen tells you exactly what to fix. If your host runs an aggressive firewall, allow Anthropic’s published address range 160.79.104.0/21 — the screen has a built-in connection check that tells you whether the site is answering correctly. Native to WordPress 7.0 LolaCore runs entirely on the native WordPress AI Client and Abilities API. No external HTTP libraries, no custom credential vaults. When WordPress updates its AI infrastructure, LolaCore updates with it. Spanish and Brazilian Portuguese Lola speaks your language. Set WordPress to es_ES or pt_BR and the full admin experience runs in native Spanish or Brazilian Portuguese: settings panel, chat widget, ability labels, onboarding, preview cards, errors, and status messages. More than 1,050 user-facing strings per locale — not a thin language pack. The intent router is localized for both languages. Ask in Spanish or Portuguese which pages are in draft, what needs attention today, or to list your skills — Lola routes to the right tools without English keywords. Other locales fall back to English. Lola’s lane A tool that does everything does nothing well. Lola is built narrow on purpose. She doesn’t edit theme files, core, or server config. Plugin Builder and Block Builder are the exceptions: she generates custom plugins and blocks that you own and iterate in chat. She doesn’t see your frontend. Lola lives inside wp-admin. In wp-admin, she works on one site at a time. Over MCP, your editor can hold the whole fleet. Why these boundaries exist: what Lola cannot do. Skills and playbooks: teach Lola how you work Skills are short behavioral guides in plain Markdown that shape how Lola approaches a task. LolaCore ships with 14 built in, and you can write your own or ask Lola to create one for you in chat. Skills guide. A playbook is a curated manual for one area of work: your brand guidelines, your FSE build conventions, an internal process. Upload a document (TXT, Markdown, DOCX, or HTML), Lola distills it into a draft, you review and activate it. From then on she consults it whenever that domain comes up. Playbooks guide. Free addons teach Lola your stack When you work with a specific tool every day, a free addon teaches Lola that domain—all sharing the same site memory: LolaCore for Elementor: manage your Elementor pages and templates from chat LolaCore for ACF: read and write Advanced Custom Fields in plain language LolaCore for SEO: audit and edit your SEO without opening another panel LolaCore for Forms: work with your forms and their entries from the chat LolaCore for Statistics: ask about your traffic and get the number, not a dashboard LolaCore for FSE: a block and template builder for block themes Browse them all: lolacore.com/add-ons. For agencies and consultants Run WordPress for clients and the admin work multiplies with every site. Free addons go deep on the stack you build with: 91 for Elementor, 26 for ACF, 22 for SEO, 18 for Statistics, 15 for Forms, 17 for FSE—189 abilities on top of Lola’s core. Each client site is a separate install with its own memory; contexts never bleed across clients. Preview cards and logs mean you always know what changed on a live site. LolaCore bundles a zero-config MCP server—each client site becomes a tool in Cursor, Claude Code, or any MCP client. Connect the fleet and one agent runs it: “update plugins on site A”, “how did site B sell this week”, “SEO audit on every site”. Your agent, your rules, Lola’s full toolset—abilities, memory, builders, skills, playbooks. Don’t know what to say? Start here. No commands, no syntax. Three prompts you can paste right now: “Give me a quick briefing on the site. Anything that needs attention today.” “Update all plugins except Elementor and [plugin name]. Show me the list first.” “How much have we sold this week? Compare it to last week.” There are 45 more in the prompt library: daily check-ins, maintenance routines, session combos. External Services LolaCore connects to the following external services. Each connection is documented with what triggers it, what data is sent, and links to the relevant terms and privacy policies. AI Providers (Chat Feature) When you use the chat widget, your messages are sent to whichever AI provider you have configured in WordPress’s built-in AI settings (Settings → AI). LolaCore does not operate its own servers and does not route data through any intermediary. Data sent to your provider: – Your chat messages – A summary of your site scan (WordPress version, active plugin list, PHP version) – Relevant memory facts (site observations stored in your local database) Data never sent: – Passwords, API keys, wp-config values, or database credentials – Personal user data (emails, addresses, payment info) When this happens: Only when you actively send a message in the chat widget. No background calls. Supported providers: – OpenAI – https://openai.com | Terms of Use | Privacy Policy – Anthropic – https://anthropic.com | Terms of Service | Privacy Policy – DeepSeek – https://deepseek.com | Terms of Use | Privacy Policy Claude Web Connection (Optional) When you connect your site to Claude from Lola → MCP Settings, the traffic direction is inbound: Anthropic’s servers call your site’s REST API on behalf of your signed-in Claude account. LolaCore does not send any data to Anthropic on its own — data leaves the site only when you actively ask Claude to work with it, and every connection first requires an administrator’s approval on the site’s consent screen. Anthropic (Claude) – https://anthropic.com | Terms of Service | Privacy Policy Wordfence Vulnerability API LolaCore can check your installed plugins against the public Wordfence vulnerability database to identify known security issues. Endpoint: https://www.wordfence.com/api/intelligence/v2/vulnerabilities/scanner Data sent: An HTTP GET request with no request body. LolaCore sends only a User-Agent header identifying itself (LolaCore WordPress Plugin). No plugin lists, site URLs, or user data are transmitted to Wordfence. Data received: A public JSON feed of known WordPress plugin vulnerabilities. LolaCore compares this list locally against your installed plugin slugs and versions to surface relevant findings. When this happens: Only when you explicitly request a vulnerability check through the chat (e.g., “check my plugins for vulnerabilities”). This call is never made automatically during plugin activation, scheduled scans, or background operations. Service links: – Wordfence – https://www.wordfence.com | Terms of Service | Privacy Policy WordPress.org Plugin API When you ask Lola to search for or install plugins, LolaCore queries the official WordPress.org Plugin API. Data sent: Plugin search keywords or slug identifiers. Data received: Plugin metadata, descriptions, and download URLs from the WordPress.org repository. When this happens: Only when you use plugin search or install features through the chat. Service: https://wordpress.org | API Documentation Google Fonts The admin settings page loads two font families (Plus Jakarta Sans and JetBrains Mono) from Google Fonts for the plugin’s admin interface. Data sent: Standard HTTP font file requests. Google receives the requesting IP address and browser User-Agent. When this happens: Each time an administrator opens the LolaCore settings page. Service: https://fonts.google.com | Terms of Service | Privacy Policy
Top keywords
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- chat14×0.66%
- claude12×0.56%
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Uncanny Automator – AI + Automation for WordPress | AI Agent, AI Page Builder, Free AI Usage Included
Uncanny Automator is a truly unique AI + Automation plugin for WordPress. It combines the most powerful no-code automation engine in the WordPress ecosystem with the most capable AI assistant for WordPress and the first true WordPress AI page builder. In other words, everything you need to grow your WordPress business. Whether you want to connect your favorite plugins and apps, put an AI agent to work managing your WordPress site, or build beautiful pages with AI (instead of learning how to use complicated page builders), Uncanny Automator does it all natively inside WordPress in one easy-to-use package. Trusted by 40,000+ active sites with a 4.9/5 star rating and 2,000,000+ downloads, Uncanny Automator brings AI and automation together in one place. Free AI included — no AI subscription, no API keys, no setup Most WordPress AI plugins make you bring your own API key, pay for a separate AI subscription, or wire up an MCP server before you can do anything. Uncanny Automator is different — no separate AI subscription. No API keys to copy and paste. No MCP servers to wire up. Lite includes enough free Uncanny Agent usage to get you started, and the Pro version includes more than enough AI usage for everyday use. Just install the plugin, create your free account, and start chatting with Uncanny Agent right inside your WordPress site. Three core capabilities, one plugin 1. Uncanny Recipe Builder: integrate anything, automate everything Connect the plugins and apps you already use and let them work together. With triggers and actions, you can automate virtually any task — from a simple email notification to complex multi-step business processes. Automate WooCommerce (and other eCommerce plugins): add customers to a list, enroll them in a course, or grant membership access the moment they buy. Automate LearnDash, LifterLMS & Tutor LMS (and other LMS plugins): auto-enroll students, issue certificates, and trigger follow-ups on course completion. Automate forms: turn your WPForms, Gravity Forms, Fluent Forms, Contact Form 7 forms, Forminator forms, or Ninja Forms into powerful self-service tools by automating what happens on form submission. Sync data: push form submissions and site activity to Google Sheets, your CRM, or any app via webhooks. Connect anything: Slack, Mailchimp, ActiveCampaign, HubSpot, Zoom, Notion, and hundreds more. It’s the WordPress-native way to do what Zapier and Make do — with deeper integration and no per-task fees. 2. Uncanny Agent: an AI agent for WordPress that gets things done Uncanny Agent is a conversational AI assistant for WordPress that understands your site and completes tasks on your behalf. Ask it. It does it — using the free starter AI usage included with the plugin, with no separate subscription required. Ask about your site: “How are my sales trending this month?” “Which quiz questions are users struggling with?” “Review my site and suggest SEO improvements.” Ask it anything about WordPress: no question is too basic and none too advanced — “What’s a permalink?” “How do I duplicate a page?” Uncanny Agent can walk you through setting up WordPress, your theme, and your plugins — or just do it for you. Unlike a generic chatbot, its answers fit your site. Ask it to do things: “Create a blog post draft about our spring sale.” “Add a contact form to the About page.” Put it to work across your integrations: Uncanny Agent runs actions from your connected integrations directly — no recipe needed. “Add this customer to my Mailchimp list.” “Add today’s orders to my Google Sheet.” It does more than answer: Uncanny Agent builds pages, updates settings, and generates code snippets you can review before using. Works alongside your automations: Uncanny Agent handles the ad-hoc work; your recipes handle the recurring workflows. Powered by leading AI models: Uncanny Agent runs on leading models selected and managed for you — nothing to configure. (In your recipes, you can also connect your own AI providers — OpenAI, Anthropic, Google Gemini, and more.) Uncanny Agent is the most powerful, most capable conversational AI assistant for WordPress. Try it and see for yourself! 3. Uncanny Page Builder: build WordPress pages with AI Uncanny Page Builder is the first WordPress page builder with AI at its foundation. But it’s much more than a page builder. Builders like Elementor, Kadence, and Spectra still expect you to supply the design: pick a template, or build a layout from scratch using whatever design skills you have. Uncanny Agent brings the design intelligence — describe what you want and Agent designs and builds it. It’s less like swapping page builders and more like having a designer and developer on call. Describe it, Uncanny Agent designs and builds it: “Create a landing page with a hero, three feature cards, a testimonial slider, and a call-to-action.” Agent makes the design decisions — layout, hierarchy, spacing, style — then builds the page. Refine it through conversation. Build from any example: upload a screenshot of a design you admire and Uncanny Agent builds in that style — no design brief required. Images and icons, handled for you: Uncanny Agent pulls images from your media library and draws on thousands of built-in icons — no hunting down assets first. Pages that keep themselves current: add live content from 90+ built-in live elements — latest posts, content that greets members by name, login forms, menus, live site stats — all rendered server-side into clean HTML. Your brand, locked in: set your logo, colors, and fonts once, lock the choices that matter, and every page Uncanny Agent builds is on-brand by default. Works with the site you already have: keep your theme’s header and footer or go full-page. Redesign an existing page and the original is saved automatically — restore it anytime. You stay in control: edits land on an unsaved draft — your live page doesn’t change until you save — and edits can be undone. No lock-in, ever: no proprietary shortcodes or block markup — Uncanny Page Builder outputs clean, portable HTML and CSS. Deactivate the plugin and your design stays intact; you can even download any page and host it anywhere. AI-first, not AI-assisted: other builders bolt AI onto drag-and-drop. Uncanny Page Builder was designed from day one for AI. Still fully editable: fine-tune text and swap images with click-to-edit — and styles can differ by device and state, so “make the buttons bigger on mobile” is something you can simply ask for. It’s AI website building for WordPress — but really, it’s like having a designer and developer build your pages for you. The lean, portable alternative to Elementor, Divi, Kadence, and the block editor — faster to build with than any of them, without the design skills, the learning curve, or a designer’s budget. Who it’s for WordPress beginners who need a guide as much as a tool — ask Uncanny Agent any WordPress question, get step-by-step help setting up your site, and build your first pages by describing them. Free to start. Solopreneurs & small business owners who want to save 5–10 hours a week, get an AI assistant for their site, and build pages without learning a builder. Marketing managers connecting WordPress to their marketing stack and automating campaigns — a WordPress-native alternative to Zapier with AI included. eCommerce, eLearning & membership site operators automating the full user lifecycle across WooCommerce, LearnDash, MemberPress, and more. Developers replacing fragile custom integration code with maintainable recipes, and using AI to explore data structures and generate snippets. Agencies standardizing automation, AI, and page building across every client site — with no page builder lock-in. Praise for Uncanny Automator “With this plugin, WordPress sites become intelligent. It is an exceptionally useful product and the customer service I experienced was fast and thorough.” — Stephen P “Uncanny Automator stands out in its ease of use, configurability and flexibility. With Uncanny Automator, we pretty much stopped using Zapier.” — Jing “I’ve been testing and building automation solutions for clients over the past 10 years. Once I found Uncanny Automator, I stopped looking for other software.” — Adam C “I tried 3 or 4 automator plugins before I decided on Uncanny. Boy did I make the right choice, as the support I’ve received has been exceptional.” — Noel A “Really impressed by Uncanny Automator—a gamechanger. The plugin is clearly built very well and performs cleanly and consistently.” — Richard F “I love it so much that I’m looking for more ways to streamline and automate our processes now. Such a great product!” — Steph W What you get free with Uncanny Automator Uncanny Automator is free to install and use, and includes: Uncanny Recipe Builder with unlimited plugin-to-plugin automations — connect the plugins on your site with no limits. Hundreds of free triggers and actions across your favorite WordPress plugins. Free Uncanny Agent usage to get you started — enough to experience it firsthand, with no separate subscription required and no API keys to manage. Free access to try Uncanny Page Builder — build a few pages with AI and see it for yourself. Because Uncanny Agent does the building, page building draws on Uncanny Agent usage. 250 free app credits to use 250 free triggers/actions with external apps like Google Sheets, Slack, and Mailchimp. Create a free account and start automating and chatting in minutes — no credit card required. Upgrade to Uncanny Automator Pro Uncanny Automator Pro unlocks the full plugin: Generous Uncanny Agent usage — Monthly usage that refreshes automatically, plus Anytime usage you can spend whenever you need it, for business analysis, content creation, page building, and everyday site management. Pro triggers, actions, and tokens — the complete library, including premium WordPress plugins and external apps, plus advanced data tokens for dynamic, personalized recipes. Advanced workflow logic — delays and scheduling to control the timing of your workflows, conditions to build sophisticated multi-step automations and loops that process users and posts in bulk. Unlimited app automations — no per-task fees. Higher plans add even more — Multisite support, addons including Custom User Fields, User Lists, Restrict Content, and Dynamic Content, and Elite Integrations like Salesforce and QuickBooks Online. See the pricing page for what each plan includes. One subscription replaces many A single Uncanny Automator Pro subscription can replace an entire stack of subscriptions — and do the work you’d otherwise hire specialists for: Your automation subscription — Zapier, Make, or Pabbly Connect Your AI subscription — ChatGPT, Claude, or Gemini, now built into WordPress Your page builder subscription — Elementor, Kadence, or Spectra A graphic designer — design landing pages and layouts with AI A WordPress developer — let Uncanny Agent explore your data, generate code snippets, and complete admin tasks A virtual WordPress assistant — Uncanny Agent completes routine site-management tasks for you A content writer — draft posts, pages, and product descriptions with AI An SEO specialist — generate meta titles, descriptions, and optimized content Every plan includes all three capabilities — Uncanny Recipe Builder, Uncanny Agent, and Uncanny Page Builder. With plans starting at only $25/month (billed annually), Uncanny Automator is the smartest decision you can make for your organization running on WordPress. See https://automatorplugin.com/pricing/ for details. Learn more Website: https://automatorplugin.com/ All integrations: https://automatorplugin.com/integrations/ Knowledge base: https://automatorplugin.com/knowledge-base/ Connect everything on your WordPress site Uncanny Automator connects the most popular WordPress plugins and apps. Mix and match any of them in a recipe, and put Uncanny Agent to work across them too. Here’s the complete list. Apps & external services: ActiveCampaign, Anthropic, Asana, AWeber, Bitly, Bluesky, Brevo, Campaign Monitor, ClickUp, Cohere, Constant Contact, Discord, Drip, Facebook Lead Ads, Facebook Pages, GetResponse, GitHub, Google Calendar, Google Contacts, Google Gemini, Google Sheets, Google Sheets Web App, GoTo Meeting, GoTo Training, GoTo Webinar, Help Scout, HubSpot, Instagram, Keap, Kit, LinkedIn Pages, Mailchimp, MailerLite, Mautic, Mistral AI, Microsoft Teams, Notion, Ontraport, OpenAI and GPT, Perplexity, QuickBooks Online, Salesforce, Sendy, Slack, Stripe, Telegram, Threads, Trello, Twilio, X/Twitter, WhatsApp, xAI, Zoho Campaigns, Zoom Meetings, Zoom Webinars WordPress plugins: AcyMailing, Advanced Ads, Advanced Coupons, Advanced Custom Fields, AffiliateWP, Airtable, All in One SEO, All-in-One WP Migration, Amelia, ARMember, Automator Core, Automator for PayPal, FunnelKit Automations, BadgeOS, Beaver Builder, bbPress, Bricks Builder, BuddyBoss, BuddyPress, Caldera Forms, CSV, Custom User Fields, Charitable, Cloudflare, Code Snippets, Contact Form 7, Custom Action, Date and Time, Database Query, Divi, Dynamic Content, Duplicator, Easy Affiliate, Easy Digital Downloads, EDD-Recurring Payments, EDD-Software Licensing, Easy WP SMTP, Elementor Pro, Emails, Events Manager, Everest Forms, ExactMetrics, Fluent Forms, Fluent Support, FluentBoards, FluentBooking, FluentCart, FluentCommunity, FluentCRM, Formidable Forms, Formatter, Forminator, GamiPress, Generator, GiveWP, Gravity Forms, GravityKit, Groundhogg, H5P, HappyForms, Heroic Knowledge Base, IFTTT, Integrately, Integromat, JetEngine, JetFormBuilder, Jetpack CRM, JSON, Kadence, KonnectzIT, LearnDash, LearnDash Achievements, LearnPress, LifterLMS, LiteSpeed Cache, Loop, Logging, Magic Button, MailPoet, Mailster, Make, MasterStudy LMS, Memberium for Keap, MemberMouse, MemberPress, MemberPress Courses, Meta Box, Modern Events Calendar, MonsterInsights, myCred, Newsletter, Ninja Forms, OptinMonster, Pabbly Connect, Paid Memberships Pro, PeepSo, Plugin Actions, Popup Maker, PressPrimer Assignment, PressPrimer Quiz, Presto Player, Pretty Links, QR Code, Quiz Maker by AYS, RafflePress, Rank Math SEO, Really Simple Security, Redirection, Restrict Content Pro, RSS feed, Restrict Content, Run Code, Run Now, SaveTo Wishlist, Schedule, Site Kit by Google, SliceWP, SeedProd, Speed Optimizer, Security Optimizer, Studiocart, Sugar Calendar, SureCart, SureForms, SureMembers, The Events Calendar, Thrive Apprentice, Thrive Architect, Thrive Leads, Thrive Ovation, Thrive Quiz Builder, Thrive Theme Builder, Thrive Ultimatum, ThriveCart, Tin Canny Reporting, Typeform, Tutor LMS, Ultimate Member, User Lists, Uncanny Codes, Uncanny Continuing Education Credits, Uncanny Groups, Uncanny Toolkit, Upsell Plugin, URL, UserFeedback, W3 Total Cache, Webhooks, Wholesale Suite, Wishlist Member, WooCommerce, WooCommerce Bookings, WooCommerce Memberships, WooCommerce ShipStation, WooCommerce Subscriptions, WordPress, WordPress Multisite, WordPress Download Manager, Wordfence Security, WP Activity Log, WP Admin, WP All Import, WP Bitly, WP Courseware, WP Event Manager, WP Fastest Cache, WP Fusion, WP Fusion Lite, WP Job Manager, WP LMS, WP Mail SMTP Pro, WP Rocket, WP Simple Pay, WP Super Cache, WP User Manager, WP Webhooks, WP-Polls, WPCode, WPForms, WS Form, wpDiscuz, wpForo, XML, Yoast SEO, Zapier, Zoomy Built-in capabilities: send data anywhere with unlimited outgoing webhooks, send emails, and automate WordPress core functions — all free. Pro adds incoming webhooks, database queries, advanced actions for developers, importing CSV / RSS / JSON / XML, schedules and delays, loops (running bulk actions on users, posts and more), QR codes, data formatting, and thousands of additional triggers, actions and tokens. Don’t see what you need? Connect to virtually any plugin with custom triggers and actions, or any app with robust webhook support.