Side-by-side comparison · 24 data points
| Link Shortner | Easy External Links | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Link Shortner | Easy External Links |
|---|---|---|
| Rating | 4.5 ★ | ★ 5.0 ★ |
| Total reviews | 11 | ★ 16 |
| Active installs | 800+ | 300+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, Easy External Links is the stronger choice for most WordPress Plugin Directory merchants — 5.0★ vs Link Shortner's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Easy External Links; mid-market and enterprise merchants with specific feature requirements should evaluate both — Link Shortner's 11-review base may include the workflow context that matches your specific use case better than Easy External Links's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Link Shortner audit • Easy External Links audit
Easy External Links has the higher average rating (5.0★ from 16 reviews) compared to Link Shortner (4.5★ from 11 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Link Shortner fits better if you prioritize broader integrations; Easy External Links is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Easy External Links has more onboarding documentation maturity (16 reviews vs 11), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Link Shortner typically suits early-stage and growth-mode stores based on its review-base composition (11 reviews). Easy External Links aligns more with early-stage and growth-mode stores (16 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Link Shortner and Easy External Links both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Link Shortner" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
