The Innovative Form Builder – IvyForms vs Leadpages

The Innovative WordPress Form Builder Plugin IvyForms is an innovative drag-and-drop form builder for WordPress that turns form creation into minutes of work instead of hours. Build contact forms, order forms, registration forms, surveys and any custom form you need – on a single screen, with no code and no developer. One-screen form creation, drag-and-drop fields, a real-time preview and ready-made templates mean less setup frustration, a faster launch, and more time to focus on the results your forms bring in. Why Build Your Forms with IvyForms Launch faster – Go from idea to published form in minutes with one-screen creation and ready-made templates, so your campaigns never wait on your forms. No code, no developer – Reorder fields and set labels, placeholders, colors and layout with simple visual controls – keeping your budget and your timeline intact. Grows with your skills – Beginners get a clear, welcoming interface, while advanced users get the flexibility to fine-tune every element. Never get stuck – Email support, detailed documentation with screenshots and videos, and onboarding tutorials mean faster answers and less downtime. From simple to complex – Whether it’s a basic contact form or a multi-step form, you get the same smooth, enjoyable building experience. IvyForms Lite | Free Features & Integrations Drag & Drop Form Builder Build professional forms in minutes – drag, drop and customize fields to get exactly what you need, without writing a single line of code. Gutenberg Block Drop any form straight into the WordPress block editor, so publishing a form is as easy as adding a paragraph. Elementor Integration Add and manage your forms natively inside Elementor and keep your entire page-building workflow in one place. Angie AI Let the Elementor AI agent build and edit forms for you, turning a plain description into a ready-to-use form. MCP Support Connect AI agents through the Model Context Protocol (WordPress 6.9+) so forms can be created and managed automatically – no manual clicking. Dozens of Ready-to-Use Templates Skip the blank page. Start from proven templates for contact, order, registration, booking, and feedback forms and publish in minutes. 20+ Form Fields Capture exactly the data you need – from names and emails to file uploads and product orders (full list below). Permissions Give the right people the right access with role- and user-based permissions, keeping your forms and data under control. File Upload Field Let users attach documents, images and files to their submissions – perfect for applications, support and job forms. Undo & Redo Experiment freely and step backward or forward at any time, so you never lose your work while building. Import / Export with Styles Move complete forms – styling included – between sites in seconds and save hours of rebuilding. Amelia Integration + Amelia Theme Connect IvyForms with Amelia bookings and apply the matching Amelia theme for a consistent booking experience. Google Sheets Integration Send every entry straight to Google Sheets for real-time collaboration, reporting and sharing – with no manual export. Embedded Forms Place any form anywhere on your site with a simple shortcode for maximum reach and flexibility. Submission Confirmations Guide users after they submit with a custom success message or a redirect to your thank-you page. Email Notifications Get instant email alerts on every submission so you can follow up on leads and never miss an entry. Spam Protection Keep submissions clean and trustworthy with built-in Google reCAPTCHA, hCaptcha and Turnstile. Entry Management View, filter, and manage every submission from your dashboard, so your data stays organized and actionable. Mobile-Friendly Forms Deliver a flawless, professional experience on mobile, tablet, and desktop and capture more submissions everywhere. Dark / Light Mode Match your admin style with sleek, dark and light options for a modern, comfortable workspace. Live Form Preview See your form exactly as users will as you build it, so you catch issues before you publish. Customization & Styles Adjust layouts, colors, spacing and appearance to match your brand – no CSS required. wpDataTables Integration Turn raw submissions into sortable, filterable tables and charts to spot trends and share insights fast. Slack Integration Get an instant Slack notification the moment someone submits a form, so your team can act on new leads, feedback and responses without leaving Slack. Form Fields in IvyForms Lite Text – Collect open-ended answers like names, messages or feedback. Number – Capture numeric data such as quantities, ages or amounts. Email – Validated email capture for leads and signups. Phone – Structured phone input with country-code selection. Website/URL – Accept and validate links or web addresses. Name – First/last name fields to personalize submissions. Address – Full address capture for shipping, events or bookings. Radio Button – Let users pick one option from a clear list. Checkbox – Allow multiple selections or consent opt-ins. Dropdown – Clean, organized menus for single or multi-select. Date – Easy date picking for bookings and scheduling. Time – Quick, accurate time selection. Rating – Star-style ratings for feedback and reviews. Slider – Pick a value along a range with a simple slider. GDPR Agreement – Add a consent checkbox for compliant data collection. HTML – Insert custom HTML content anywhere in the form. File Upload – Let users attach documents, images or files. Product – Add purchasable items for order and payment forms. Quantity – Let users set how many of an item they want. Total – Automatically calculate and display the order total. IvyForms Pro | Form Builder Features & Integrations Take your form building to the next level with IvyForms Pro – built for professionals who want smarter, more dynamic forms and deeper integrations. Multi-Step Forms Make long forms easy to complete by breaking them into logical steps. Multi-step forms improve the user journey, reduce drop-offs and increase submission rates – ideal for applications, onboarding and detailed registrations. Conversational Forms Turn any form into a friendly, one-question-at-a-time experience. Conversational forms keep users focused and engaged, lifting completion rates on surveys, quizzes and lead-generation forms. Multiple Confirmations with Conditional Logic Show the right follow-up to the right person. Based on how users answer, display a different success message or redirect them to a different thank-you page – so every submission ends with a relevant, personal response. Multiple Notifications with Conditional Logic Route every submission to the right inbox. Send different email notifications to different team members based on how users answer – so sales, support, and billing each get only the entries that matter to them. Smart, Conditional Forms Show or hide fields based on what users choose, so every visitor sees a shorter, more relevant form and completes it more often. Backend Entry Management Add and edit entries directly from your dashboard. Fix a typo, log a submission that came in by phone or update records without ever touching the database – full control over your data in one place. Integrations: Webhooks & REST API Connect IvyForms to the rest of your stack and automate the busywork. Push submissions to any system in real time with Webhooks, link thousands of apps through Zapier, or build fully custom workflows with the REST API. Multisheets Integration Go beyond a single spreadsheet. Sync entries across multiple Google Sheets for advanced reporting, team collaboration and cleaner data organization. Form Themes Apply polished, predefined style themes in a single click and give every form a professional, on-brand look – with no design work required. Pro Form Fields Unlock advanced fields built for richer data collection: Rich Text, Section, DateTime, Likert Scale, Net Promoter Score (NPS) and Multi-file upload – perfect for surveys, feedback, agreements and detailed submissions. If you want to use these advanced features, check our lifetime and annual plans and choose the one that suits your needs. You’ll get everything in Lite, all Pro features, and every future Lite feature we release. How to Use IvyForms Pro Using IvyForms Pro is simple, but one thing is worth clarifying up front: the Pro version works as an add-on to the free (Lite) plugin. That means you always need the Lite version installed and active – it’s the core engine. The Pro add-on then unlocks all premium features on top of it. Once both are active, the Pro tools appear right inside your form builder. From there you can create advanced forms, enable premium fields, use conditional logic, and access all the extra customization options that come with Pro – without changing your existing workflow. Coming Soon Square payments (Lite), Slack integration (Lite), Calculation field (Pro), Zapier (Pro), Repeater field (Pro), Save & continue later (Pro), Surveys (Pro), and email integrations. USEFUL LINKS FOR OUR FORMS Official Page || Documentation || Youtube || Instagram || Facebook || Blog || Pro Versions External services This plugin connects to the ipwho.is API to obtain country code information for phone number field localization. This feature helps improve user experience by auto-selecting the appropriate country code for phone input fields. What data is sent: – The plugin sends an IP address lookup request to ipwho.is when a form with a phone number field is loaded – No personal identifying information is explicitly sent, but the user’s IP address is implicitly transmitted as part of the request When data is sent: – Only when forms with phone number functionality are loaded and used This service is provided by “https://ipwhois.io”: – Terms of service: https://ipwhois.io/terms – Privacy policy: https://ipwhois.io/privacy

Leadpages is a complete lead generation platform that allows you to build high-converting landing pages. Easily create your pages in your Leadpages account with the no-code builder, then use the Leadpages plugin to seamlessly publish your assets to your WordPress site. Along with lead management and analytics, Leadpages gives you all the tools you need to turn your website into a conversion machine. Sign up for a Leadpages free trial to get started. Lead-generating landing pages Choose from 250+ conversion-optimized templates, then customize your look with the drag-and-drop builder. No coding or web design experience is required—change colors, add text, and upload images with just a few clicks of your mouse. These pages aren’t just easy to build… they work. In fact, Leadpages landing pages convert 5x better than the industry average. Here are a few more reasons to build your pages with Leadpages: * Get real-time conversion tips as you build. * Enjoy blazingly fast page speeds. * Use AI copywriting and image generation tools to quickly create content. Conversion tools Turning website visitors into customers just got a whole lot easier. Bring attention to your lead magnets, sales, and giveaways with pop-ups and alert bars, and then lock in the conversion with high-converting forms. Have an offer you want to draw attention to? Create a timed or exit intent pop-up to capture users’ attention and ensure they don’t leave your site empty-handed. If you’re looking for something a little less intrusive than an alert bar (a small colored bar that appears at the top of the screen) is another option. You can also create a sense of urgency for your limited-time offers with countdown timers. When visitors are ready to take action, capture their information with a lead gen form. Collect email addresses and automatically deliver lead magnets—or integrate your forms with your email marketing platform for even more options. Finally, when visitors are ready to make a purchase they can do so right from your website. Add checkout forms to any page without having to send visitors to third-party sites. Manage your leads Leadpages doesn’t just help you acquire leads—it also helps you to make the most of your leads once you get them. Do away with clunky spreadsheets. With the Leadpages, you can search, filter, and manage your leads right inside the Leads Library. Need even more lead management tools? Seamlessly integrate your Leadpages account with your favorite CRM platform. Leadpages also notifies you as soon as you get a lead so you can reach out to them while your brand is still top of mind. Track your progress Stay in the know about how your pages are performing. See how many visitors are landing on your pages, track your conversion rates and leads, and make adjustments based on your findings. To maximize your results, use Leadpages’ A/B testing tool. Create multiple versions of your landing page to test different text, image, and CTA button variations. See which version produces the most conversions and keep testing until your page is completely optimized. External services This plugin connects to Leadpages so it can publish and serve your Leadpages content on your WordPress site. It supports two Leadpages platforms: Classic Leadpages and the new Leadpages (“Nova”). You choose which account to connect. No data is sent to Leadpages until you connect an account. Classic Leadpages (leadpages.com / leadpages.io): – When you connect, the plugin runs an OAuth 2.0 sign-in and stores the resulting access and refresh tokens in your WordPress options table. The tokens are never displayed and are erased when you sign out, deactivate, or uninstall the plugin. – When you sync, the plugin requests your landing page list and analytics from the Leadpages content API using your token. – When a visitor loads a connected page, the plugin fetches that page’s published HTML from Leadpages and serves it at your WordPress URL. New Leadpages / Nova (leadpages.com): – When you connect, the plugin runs an OAuth 2.0 (PKCE) sign-in against the new Leadpages authorize and token endpoints and stores the resulting access and refresh tokens in your WordPress options table (never displayed; erased on sign out, deactivate, or uninstall). – When you sync, the plugin requests your published pages from /api/pages, per-page metrics from /api/analytics/pages, and your pop-ups from /api/popups, using your token. – In the plugin’s page list, each new-Leadpages page shows a small preview thumbnail loaded from the public, cached /api/thumbnails/{id} endpoint (a placeholder icon is shown when a page has no thumbnail). – When a visitor loads a connected page, the plugin fetches that page’s HTML from /api/pages/{slug}/raw (a public endpoint for published pages) and serves it at your WordPress URL. The visitor’s cookies and IP are forwarded so per-visitor experiments and personalization work; response cookies are passed back to the visitor. – If you choose to show a pop-up, the plugin adds the public embed script /api/popup/{id}/embed.js to your site. Your use of Leadpages is governed by the Leadpages Terms of Service (https://leadpages.com/legal/terms) and Privacy Policy (https://leadpages.com/legal/privacy).