Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce vs LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API

Conversios is an all-in-one conversion tracking and product feed plugin for WooCommerce. It tracks purchases and the full shopping journey in Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook & Instagram), TikTok, and Snapchat, and syncs your product feed to 4 channels — Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog — from a single dashboard. Instead of running separate plugins for pixels, Conversion API (CAPI) events, product feeds, and reporting, Conversios replaces them with one no-code setup that takes about 15 minutes. It tracks 15+ GA4 ecommerce and engagement events, includes free TikTok Pixel purchase conversion tracking, is trusted by 60,000+ stores, and is fully compatible with WooCommerce HPOS (High-Performance Order Storage). Universal Commerce Protocol (UCP) (Pro) makes your WooCommerce products discoverable and purchasable inside Google Gemini shopping experiences, synced through Google Merchant Center with server-side purchase tracking. (Requires an approved Google Merchant Center account.) Order Recovery Engine (Pro) recovers untracked conversions in GA4, Google Ads, and Meta to close the gap between WooCommerce orders and ad platform reports. In a published WooCommerce case study, a global paint brand reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions after implementing Conversios, along with a smaller GA4 vs WooCommerce reporting gap. Read it here: Global paint brand sees 90% lift in Meta Ads with Conversios Walkthrough Video Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing. Why is my WooCommerce data inconsistent across GA4 and ad platforms? Most WooCommerce stores lose conversion data to browser restrictions, ad blockers, and fragmented tracking set up across multiple plugins. The result: GA4, Google Ads, and Meta each report different revenue than WooCommerce, and product feeds for Google, Meta, Microsoft, and TikTok fall out of date and get disapproved. Conversios fixes this by unifying pixel tracking, server-side tracking, product feed sync, and reporting in one plugin. You manage everything from a single dashboard — no developer required — and validate platform numbers against real WooCommerce orders. Customer Feedback “Outstanding support. Setup was quick and issues were resolved efficiently.” @sajava “Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” @boomstudio GA4 Tracking for WooCommerce (Free) Conversios connects Google Analytics 4 to WooCommerce and tracks 15+ ecommerce and engagement events automatically — purchase, refund, add to cart, checkout steps, product views, plus scroll depth, form submissions, sign-ups, logins, and file downloads. No code, no Google Tag Manager expertise needed (though you can use your own GTM container if you prefer). Google Ads & Microsoft Ads Conversion Tracking Google Ads remarketing tag to build audiences (Pro) Google Ads purchase conversion tracking with Enhanced Conversions (Pro) Google Ads Dynamic Remarketing for personalized product ads (Pro) Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing (Free) Microsoft Ads purchase conversion tracking — included (Free), rare in this category Meta Pixel, TikTok, CAPI & More Pixels Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization (Free) Meta Conversions API (CAPI) — server-side events that survive iOS restrictions and ad blockers (Pro) TikTok Pixel with automated setup, ecommerce events, and purchase conversion tracking (Free) TikTok Conversions API (CAPI) for server-side event accuracy (Pro) Snapchat Pixel for ad tracking and audience building (Free) Snapchat Conversions API (CAPI) for server-side event accuracy (Pro)(https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme) Pinterest Tag, LinkedIn Insight Tag, X (Twitter) Pixel (Free) In total, Conversios offers 12+ pixel and marketing tool integrations in one plugin. Server-Side Tracking (Pro) Server-side tracking sends conversion events from your server instead of the visitor’s browser, so purchases are still recorded when browser tracking is blocked. Conversios server-side tracking improves accuracy on Safari and iOS and on ad-blocked traffic, and supports GA4 server events, Google Ads Enhanced Conversions, Meta CAPI, TikTok CAPI, and Snapchat CAPI. The Order Recovery Engine then recovers conversions that were still missed. See Pro plans WooCommerce Product Feed for Google Shopping and More (Free) A product feed is the structured product data (title, price, availability, images) that shopping channels need to show your products. Conversios syncs your WooCommerce catalog in real time to: Google Merchant Center for Google Shopping ads Microsoft Merchant Center (Bing Shopping) Meta Catalog (Facebook & Instagram Shops) TikTok Catalog for ecommerce ads Real-time updates for price, availability, and variants reduce feed disapprovals and keep listings accurate — no separate feed plugin needed. Reports & Insights Inside WordPress Stop checking GA4, Google Ads, Meta, and WooCommerce separately. Conversios centralizes key reports inside your WordPress admin: GA4 general reports for events and conversions (Free) GA4 Ecommerce Funnel reporting (Pro) Google Ads conversion reporting (Pro) Meta Ads conversion reporting (Pro) White-label PDF reports for clients and stakeholders (Pro) Heatmap and Session Recording Integrations (Free) Microsoft Clarity for session recordings and heatmaps Hotjar for session replays, heatmaps, and feedback polls Crazy Egg for heatmaps and scrollmaps Full feature list: Conversios features Supported Payment Methods Purchase conversions work with common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay. Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page. Any gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking (Pro) can help recover some offsite gateway cases. Supported WooCommerce Events Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events. Store and product browsing – page_view (page visit) – view_item_list (category or product list view) – select_item (product click) – view_item (product detail page) Cart actions – add_to_cart (add product to cart) – remove_from_cart (remove product from cart) – view_cart (cart page view) Checkout steps – begin_checkout (checkout started) – add_shipping_info (shipping method selected) – add_payment_info (payment method selected) Orders and purchase – purchase (order completed) – refund (order refunded) Other GA4 engagement events – scroll (scroll depth tracking) – form_submit (Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) – signup (user sign-up) – login (user login) – email_click, phone_click, address_click – file_download (file download tracking) – article_load (content or article load events) Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization — contact [email protected]. Consent Mode v2 Support (Free) Google Consent Mode v2 lets you keep measuring conversions in a privacy-compliant way by adjusting tracking based on visitor consent. Conversios supports Basic and Advanced Google Consent Mode v2 plus Microsoft Consent Mode for GDPR and CCPA compliance. Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP). Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot. For Consent Mode setup help, email [email protected] — configuration is handled by the Conversios team. Best Fit for Which Stores WooCommerce DTC brands running paid ads that need consistent purchase conversion reporting in GA4 and ad platforms Stores selling physical or digital products where purchase and checkout data drives ROAS decisions Stores using multiple ad platforms that want pixels, feeds, and conversions managed in one place Stores that want to validate GA4 and ad platform conversions against WooCommerce orders Agencies managing client stores (white-label reports and priority support in Pro) Merchants who prefer a no-code setup without developer dependency Setup in Minutes Get started in about 15 minutes with a no-code setup wizard. One plugin replaces separate tools for tracking, feeds, and reporting. Support Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email [email protected] or chat on WhatsApp. Step-by-step guides: Setup Documentation Check whether tracking is working on your site with our free tool: Website Tracking Checker Tool Pro users get priority support and dedicated onboarding assistance; most tickets are resolved within 24 hours. Privacy Policy View our detailed privacy policy here. Compatibility Conversios is compatible with the following major plugins and setups: Perfect Brands for WooCommerce, YITH WooCommerce Brands, WooCommerce Brands (for Product Feed) YITH Multi-Currency Switcher for WooCommerce YITH Custom Thank You Page for WooCommerce Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher CMPs like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2) Lead generation plugins: Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms WooCommerce High-Performance Order Storage (HPOS) WordPress Multisite WPML and Polylang for multilingual stores

Overview LayerSync is server-side conversion tracking for WooCommerce. It captures ecommerce events and forwards them through the LayerSync SaaS to ten ad and analytics platforms via their server-side APIs — Meta (Conversions API), Google Analytics 4 (Measurement Protocol), Google Ads (Enhanced Conversions), TikTok (Events API), Pinterest, Snapchat, LinkedIn, Reddit, X (Twitter), and Microsoft Ads (Bing UET). Configuration lives in the LayerSync dashboard, so there’s no Google Tag Manager server container, no custom tracking subdomain, no external hosting to manage. The plugin handles WooCommerce; LayerSync handles per-platform delivery. Why Server-Side Tracking Browser pixels are increasingly blocked by ad-blockers and degraded by Safari/iOS tracking-prevention. Sending the same events server-to-server restores conversion data your ad platforms use to optimize. LayerSync ships WooCommerce events over HMAC-signed HTTPS to the LayerSync hub, which calls each platform’s CAPI with a shared event_id so browser and server halves are deduplicated automatically. What’s Included Ten ad platforms, one plugin — Meta CAPI, GA4 MP, Google Ads Enhanced Conversions, TikTok Events API, Pinterest CAPI, Snapchat CAPI, LinkedIn CAPI, Reddit CAPI, X CAPI, Microsoft Ads (Bing UET). Browser pixels + server-side CAPI for all of them, with automatic deduplication. WooCommerce funnel coverage — view item, add to cart, view cart, begin checkout, add payment info, purchase, refund. HPOS-compatible. Triple-fallback purchase capture (payment_complete + checkout_order_processed + woocommerce_thankyou) so custom checkouts still fire. Lead-form auto-detect — eight form libraries: Contact Form 7, WPForms, Ninja Forms, Formidable Forms, Gravity Forms, Fluent Forms, Elementor Pro Forms, Forminator — plus WooCommerce checkout forms. Consent & CMP auto-detect — bridges WP Consent API and auto-detects eight CMPs: Complianz, Cookiebot, CookieYes, Borlabs Cookie, iubenda, OneTrust, GDPR Cookie Compliance (Moove), Termly. Strips PII automatically when ad_user_data is denied. Action Scheduler-backed queue — per-row dispatch via Action Scheduler with WP-Cron fallback. Configurable retention (default 30 days), priority lanes (purchases never evicted), dead-letter UI with operator Replay. Historical backfill — replay up to 365 days of WooCommerce orders to LayerSync after install or after an outage. Dry-run mode shows what will be queued before any event ships. Bot & proxy intelligence — multi-signal scoring (datacenter IPs, Apple Private Relay, UA heuristics, velocity, repeated event IDs). Daily-refreshed CIDR list for fresh detection between releases. Operator safe-list overrides. International phone normalization — 50+ country codes with E.164 canonicalization, dummy-number rejection, and platform-specific hash forms (digits-only for Meta, E.164 for TikTok/Snapchat/Pinterest). 508+ automated tests — PHPUnit coverage on identity, queue retry, encryption, bot scoring, CMP detection, and form adapters. Audit the suite at tests/Unit/. Browser-side recovery engine — save-first localStorage queue, priority-aware overflow (purchases never dropped), cross-tab serialization, exponential backoff with jitter, multi-day retention (up to 30 days for purchases), sendBeacon on page exit. Privacy & compliance — per-event consent snapshot, default-denied mode, CMP integration via window.LayerSync.setConsent(), SHA-256 PII hashing, IP anonymization, GDPR / UK ICO / CCPA-aware (Meta Limited Data Use, Do-Not-Sell drop mode). Operational visibility (via the LayerSync hub) — real-time event status, per-platform delivery success rates, anomaly detection, Slack/PagerDuty/email digest alerts (paid plans). Free vs Paid Plans Free includes browser pixels for all 10 platforms, server-side CAPI to one platform of your choice, 1 site, 1 team seat, 10,000 events/month, WooCommerce + lead-form auto-tracking, event quality scoring, real-time event log. Paid plans add: server-side CAPI to all 10 platforms, higher event quotas, multiple sites, team seats, Slack/PagerDuty alerts, anomaly detection, audience builder, ROI dashboard, user journeys, customer profiles, automatic conversion recovery, custom event definitions, white-label (enterprise), custom ingest domain (enterprise). Compare Plans For Developers LayerSync exposes a JavaScript API, a same-origin REST endpoint, and WordPress hooks for custom event tracking. JavaScript API: window.LayerSync.track('lead', {email: '[email protected]', value: 25.00, currency: 'USD'}); window.LayerSync.setConsent({ad_storage: 'granted', ad_user_data: 'granted'}); REST endpoint (same-origin, nonce-protected, survives ad-blockers and corporate firewalls): POST /wp-json/layersync/v1/events WordPress filter hooks: layersync_event_payload, layersync_event_before_enqueue, layersync_event_after_delivery, layersync_consent. Full API documentation: layersynchub.com/docs. Compatibility Works alongside Cookiebot, CookieYes, OneTrust, Borlabs Cookie, Complianz, and any CMP that supports a JS consent callback. Compatible with WP Rocket, LiteSpeed Cache, W3 Total Cache, Cloudflare, and other major caching/CDN solutions. Getting Started Sign up at layersynchub.com and create your first site. Install and activate LayerSync from the WordPress plugin directory. Visit LayerSync → Settings in wp-admin and paste your API key, API secret, and Site ID. Click Test connection — once green, configure your platforms (Meta Pixel ID, GA4 Measurement ID, etc.) in the LayerSync dashboard. Events start firing within seconds; check the Live Events tab to confirm. External services This plugin connects to external third-party services to provide its functionality. Below is a complete list of all external services, when they are called, what data is transmitted, and links to their terms of service and privacy policies. LayerSync SaaS Hub (Always Active): Service: LayerSync (https://layersynchub.com) Purpose: Receives every WooCommerce / form / page event from your site and dispatches matching Conversions API calls to each connected ad platform. Stores the order ledger for conversion recovery, the queue table for outage survivability, and provides the configuration dashboard for your platforms. What data is sent: Event name, timestamp, hashed user data (email, phone, name SHA-256), product/order data (SKU, value, currency, quantity), browser-side context (page URL, referrer, user agent, IP — IP can be anonymized in settings), event_id for deduplication, consent snapshot When it’s sent: When a tracked event occurs (page view, product view, add to cart, purchase, refund, lead, etc.). Browser-side: sent via the same-origin REST proxy. Server-side: sent from PHP via WordPress HTTP API. Service provider: LayerSync Terms of Service: https://layersynchub.com/terms Privacy Policy: https://layersynchub.com/privacy When You Enable Meta Pixel / Conversions API: Service: Meta (Facebook) Graph API Purpose: Send conversion events to Meta for ad optimization What data is sent: Event name, timestamp, hashed user email/phone, click ID (fbclid / fbp / fbc), product SKU, revenue, IP, user agent, Pixel ID When it’s sent: Automatically when a tracked event occurs and Meta is enabled in your LayerSync dashboard Service provider: Meta Platforms, Inc. Terms of Service: https://www.facebook.com/legal/terms Privacy Policy: https://www.facebook.com/privacy/policy When Loading Meta Pixel Script (If Enabled): Service: Facebook Connect CDN Purpose: Load fbevents.js for browser-side Meta Pixel What data is sent: Standard HTTP request data (IP, user agent, referrer) When it’s sent: On every page load when Meta browser tracking is enabled Script URL: https://connect.facebook.net/en_US/fbevents.js When You Enable Google Analytics 4 / Google Ads: Service: Google Analytics 4 Measurement Protocol + Google Ads API Purpose: Send analytics + conversion events to Google for reporting and ad optimization What data is sent: Event name, page URL, referrer, session ID, client ID, IP, user agent, device info, hashed user data for Enhanced Conversions Service provider: Google LLC Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy When Loading Google Tag Script (If Enabled): Service: Google Tag Manager CDN Purpose: Load gtag.js for browser-side GA4 + Google Ads tracking Script URL: https://www.googletagmanager.com/gtag/js When You Enable TikTok Events API: Service: TikTok Business API Purpose: Send conversion events to TikTok for ad optimization Script URL (if browser pixel enabled): https://analytics.tiktok.com/i18n/pixel/events.js Privacy Policy: https://www.tiktok.com/legal/privacy-policy When You Enable Pinterest Conversions API: Service: Pinterest Tag + Conversions API Purpose: Send conversion events to Pinterest for ad optimization Script URL (if browser pixel enabled): https://s.pinimg.com/ct/core.js Privacy Policy: https://policy.pinterest.com/en/privacy-policy When You Enable Snapchat Conversions API: Service: Snap Pixel + Conversions API Purpose: Send conversion events to Snapchat for ad optimization Script URL (if browser pixel enabled): https://sc-static.net/scevent.min.js Privacy Policy: https://snap.com/en-US/privacy/privacy-policy When You Enable LinkedIn Insight Tag + Conversions API: Service: LinkedIn Marketing API Purpose: Send conversion events to LinkedIn for ad optimization Script URL (if browser pixel enabled): https://snap.licdn.com/li.lms-analytics/insight.min.js Privacy Policy: https://www.linkedin.com/legal/privacy-policy When You Enable Reddit Pixel + Conversion API: Service: Reddit Ads API Purpose: Send conversion events to Reddit for ad optimization Script URL (if browser pixel enabled): https://www.redditstatic.com/ads/pixel.js Privacy Policy: https://www.reddit.com/policies/privacy-policy When You Enable X (Twitter) Pixel + Conversion API: Service: X Ads API Purpose: Send conversion events to X for ad optimization Script URL (if browser pixel enabled): https://static.ads-twitter.com/uwt.js Privacy Policy: https://x.com/en/privacy Important Notes: No automatic data sharing: LayerSync does NOT send any data to ad platforms unless you explicitly enable them in your LayerSync dashboard Consent-aware: LayerSync respects user consent state via the window.LayerSync.setConsent() API and only fires browser pixels and server events after consent is granted You control the data: You choose which platforms to enable, what events to track, and what user data to include (emails, phones, etc.) Required account: This plugin requires a LayerSync account to operate. The plugin alone does not function without API credentials from layersynchub.com. Privacy Policy LayerSync sends the following data to the LayerSync SaaS hub (https://layersynchub.com): Per-Event Data: Event name (e.g. purchase, add_to_cart) Timestamp Page URL and referrer User agent IP address (configurable — can be anonymized) event_id for deduplication Visitor consent snapshot at the moment of the event LayerSync first-party visitor ID (layersync_uid cookie — UUIDv4, 2-year sliding expiry) For E-Commerce Events: Product SKU, title, category, image URL, price, currency, quantity Order ID, total, currency (for purchase / refund events) For Lead / Form Events: Form ID, submission ID, field values you’ve configured as trackable Hashed User Data (when available, hashed BEFORE leaving your server): Email (SHA-256) Phone (SHA-256) First name (SHA-256) Last name (SHA-256) City, state, zip, country (SHA-256) LayerSync hashes PII server-side before forwarding to any ad platform. External Data Sharing (Only When You Enable Each Platform): Per-platform data forwarding is documented in the External services section above. No data is sent to any ad platform unless you explicitly enable it in your LayerSync dashboard. Privacy Controls: IP Anonymization: Available in Settings → Privacy. Consent Integration: Respects window.LayerSync.setConsent({...}) for Cookiebot, CookieYes, OneTrust, Borlabs Cookie, Complianz, and custom consent managers. Default-denied mode: Treats all visitors as consent-denied until a CMP signals otherwise — suitable for EU/UK traffic. Right to delete: Send a POST /api/v1/privacy/delete request to LayerSync with the visitor’s external_id (or hashed email / phone) and all matching events, audit rows, customer profile entries, landing signals, and delivery records are removed. Your Responsibilities: Disclose LayerSync’s data flow in your site’s privacy policy Obtain user consent before tracking, where required by law Configure data retention and privacy settings appropriately Honor user data-deletion requests via the LayerSync privacy API Support Documentation Support Contact us Trademarks & Third-Party Services LayerSync integrates with various third-party analytics and advertising platforms. All trademarks, service marks, and company names mentioned in this plugin are the property of their respective owners. Third-Party Platforms: Meta, Facebook, Instagram, and Facebook Pixel are trademarks of Meta Platforms, Inc. Google, Google Analytics, Google Ads, and GA4 are trademarks of Google LLC. TikTok is a trademark of ByteDance Ltd. Pinterest is a trademark of Pinterest, Inc. Snapchat is a trademark of Snap Inc. LinkedIn is a trademark of Microsoft Corporation. X (Twitter) is a trademark of X Corp. Reddit is a trademark of Reddit, Inc. WooCommerce is a trademark of Automattic, Inc. Integration Requirements: Users must have active accounts with third-party platforms to use their respective features API access requires platform-specific credentials and compliance with their terms of service Data transmission follows each platform’s API specifications and privacy policies Users are responsible for compliance with each platform’s terms of service LayerSync is an independent plugin and SaaS, and is not officially affiliated with, endorsed by, or sponsored by any of the companies mentioned above. All product names, logos, brands, and trademarks are property of their respective owners. Data Privacy: LayerSync forwards event data to enabled ad platforms only with user consent. No data is transmitted to any third party unless explicitly configured by the site administrator.