LATW AI Translation for WPML vs AI powered Toolbar for writing and translating

LATW AI Translation for WPML adds an AI translator to the WPML Translation Management workflow you already use. WPML keeps doing what it does today: language switching, translation jobs, string translation, the whole multilingual structure of your site. This plugin registers one additional translator inside that pipeline and lets it do the actual translating, using the AI model or translation engine you pick. You bring your own API key WPML’s built-in automatic translation is billed in WPML credits. This plugin works differently. You connect your own provider key, and every request goes straight from your WordPress server to OpenAI, Google, Anthropic or DeepL, at their published rates, with nothing added on top by us. A real example. Translating 30 articles into 3 languages costs €386.00 in WPML Automatic Translation credits. The same job, through this plugin with GPT-5.4 nano, costs $0.45. Same content, same WPML workflow, over 99% off the bill. Nothing passes through our servers, and no content is stored outside your site and your chosen provider. You are responsible for your own provider billing and usage limits. How it plugs into WPML On activation the plugin creates a dedicated virtual translator user, latwaitr_ai_bot, shown in WPML as “LATW AI Translator”, and registers it with WPML as a local translator for your active language pairs. Assign content to that translator on WPML’s Translation Management screen and the plugin picks the job up automatically, translates it with your chosen engine, and hands the result back through WPML’s own pipeline. The practical consequence: if WPML can send it for translation, this plugin can translate it. Posts, pages, custom post types, taxonomies, strings, page-builder layouts, third-party integrations. The plugin does not reinvent translation routing, it rides WPML’s. Who it is for Agencies running client sites on WPML that want translation cost moved off the invoice and onto a metered API key Site owners with a few hundred pages, where credit-based pricing stops making sense Anyone who needs translated content to travel between their own server and one named provider, with no intermediary in between Features Deep WPML integration — runs entirely through WPML’s Translation Management pipeline via a dedicated AI translator user Six engines, your choice — MyMemory, Google Translate, OpenAI, Gemini, and in Pro also Claude and DeepL String Translation — batch-translate interface, theme and plugin strings from WPML String Translation Page builder support — full support for Elementor and Bricks Builder; other WPML-compatible builders should work but are not officially tested ACF support — translates Advanced Custom Fields content Taxonomy translation — a dedicated screen for categories, tags and custom taxonomies, with per-term status SEO metadata — Yoast SEO, Rank Math, SEOPress and All in One SEO titles and descriptions Website context — describe your site once and every LLM translation is done with that context in mind Cost tracking — every completed job records what it actually cost, priced against the engine that produced it Translation history — review any past translation, inspect what was sent and what came back, track status over time Custom prompt and glossary — control tone, register and terminology, and lock specific terms to specific translations (Pro) Processing modes — translate synchronously for immediate results, or send jobs to the provider’s Batch API for roughly half the price Re-translate only changes — edit one paragraph, pay for one paragraph instead of the whole page (Pro) Bulk translation — queue dozens of posts for translation in a single action instead of one at a time (Pro) WooCommerce — product attribute taxonomies, variations and shop-specific data (Pro) Free vs Pro The free version is not a trial. It translates unlimited content into every language configured in WPML, permanently. Free Unlimited translations, all WPML languages Posts, pages and custom post types Elementor, Bricks and ACF WPML String Translation Taxonomy translation SEO metadata Translation history and cost tracking All processing modes, including Batch at roughly half price Engines: MyMemory, Google Translate, OpenAI GPT-5.6 luna and GPT-5.4 nano, Gemini 3.5 Flash Lite Pro Everything in free, plus: Bulk translation — queue many posts at once Re-translate only changes Custom translation prompt Glossary WooCommerce support Engines: Claude Opus 5, Sonnet 5 and Haiku 4.5; DeepL; OpenAI GPT-5.6 Sol, GPT-5.6 Terra, GPT-5.5 and more; Gemini 3.7 Flash, 3.6 Flash and more Premium support Upgrade to Pro Supported content Post titles, content and excerpts Custom post types Elementor and Bricks Builder widgets and modules ACF fields WPML String Translation strings Yoast SEO, Rank Math, SEOPress and All in One SEO metadata Categories and custom taxonomies WooCommerce products, attributes and variations (Pro) Anything else WPML is able to send for translation Translation engines Six engines, split into two kinds. Language models read the whole page, follow your prompt and your website description, and handle nuance. Machine translation engines are faster and cheaper per word but take no instructions, because there is nothing to instruct. Language models OpenAI — GPT-5.6 luna and GPT-5.4 nano in free; GPT-5.6 Sol, GPT-5.6 Terra, GPT-5.5 and more in Pro Google Gemini — Gemini 3.5 Flash Lite in free; Gemini 3.7 Flash, 3.6 Flash and more in Pro Anthropic Claude — Opus 5, Sonnet 5 and Haiku 4.5 (Pro) Machine translation Google Translate — Neural Machine Translation, billed per character DeepL — billed per character (Pro) MyMemory — translation memory with machine translation fallback, free within a daily quota Each engine stores its own API key and model separately, so switching between them, and back again, costs you nothing in reconfiguration. Requirements WordPress 6.2 or higher PHP 7.4 or higher WPML — required, this is an add-on and not a standalone translation plugin An API key for the engine you choose. MyMemory needs none. Third-Party Services Content is sent only to the engine you selected in the plugin settings, and only when you start a translation. Nothing is sent without your action, and every request goes directly from your WordPress server to that provider. OpenAI API Service URL: https://api.openai.com/ Privacy Policy: https://openai.com/privacy/ Terms of Use: https://openai.com/terms/ Google Gemini API Service URL: https://generativelanguage.googleapis.com/ Privacy Policy: https://policies.google.com/privacy Terms of Use: https://ai.google.dev/gemini-api/terms Google Cloud Translation API Service URL: https://translation.googleapis.com/ Privacy Policy: https://policies.google.com/privacy Terms of Use: https://cloud.google.com/terms MyMemory (Translated S.r.l.) Service URL: https://api.mymemory.translated.net/ Privacy Policy and Terms of Use: https://mymemory.translated.net/terms-and-conditions Usage limits: https://mymemory.translated.net/doc/usagelimits.php

AI powered Toolbar for writing and translating adds practical AI actions to WordPress text fields, supported editor blocks, SEO fields, forms, and media details. The toolbar appears when you focus a compatible field and provides up to five configurable functions: Write content from your input Generate content from available page context Improve spelling, grammar, and clarity without changing the meaning Format and structure rich text Translate content into selected languages You decide which functions appear in the toolbar and whether the fully rounded toolbar is horizontal or vertical. It can be moved, collapsed when it is in the way, and remembers an exact anchored position and visibility in the current browser. Use the Info icon or the settings screen to replay the guided tour. The plugin uses your own OpenAI API key. You can choose between current OpenAI models, customize the writing instructions, select translation languages, choose one selected language as the standard output language, and add reusable terminology or brand guidance through the Knowledge Base. The WordPress site language is used initially when it is available; your explicit standard-language choice then controls writing, generation, SEO, excerpt, and media output. Existing settings from earlier Planet 9 releases remain compatible. Planet 9 is retained only as the plugin author; the plugin interface itself is function-focused. Editor compatibility The toolbar works with supported standard and Advanced Custom Fields text inputs, TinyMCE-based editors, core Block Editor text blocks, Yoast focus-keyphrase and meta-description fields, WordPress media details, and Contact Form 7 messages. It also detects compatible fields in same-origin editor frames used by supported page builders. Browser security prevents a parent page from accessing cross-origin editor frames. For media images, the toolbar can analyze the selected image together with its filename, existing attachment metadata, attached page, up to three locally matched published posts or pages, current editing context, and matching Knowledge Base guidance. This lightweight context lookup stays inside WordPress and does not scrape external websites. External Services This plugin connects to OpenAI’s Responses API when a user deliberately activates a toolbar function. Depending on the action, the request can include the active field content and label, relevant text from the current editing screen, the website name and description, matching Knowledge Base guidance, the configured standard language or selected translation target, and the configured writing instructions. For an image-media field, the request also includes a validated URL for the selected WordPress image, its filename and saved metadata, its attached-page context, and excerpts from up to three locally matched published posts or pages. OpenAI handles this image data together with the supplied textual context. No request is made until a user selects a toolbar action. The plugin does not operate its own external tracking or content-storage service. OpenAI terms and policies: Terms of Use: https://openai.com/policies/terms-of-use Privacy Policy: https://openai.com/policies/privacy-policy API data usage policies: https://openai.com/enterprise-privacy/