Koko Analytics – Privacy-Friendly WordPress Analytics vs Metrilo – WooCommerce Growth Platform

Koko Analytics gives you WordPress analytics inside your dashboard without sending visitor data to an external service. See your pageviews, visitors, top pages, and referrers while keeping analytics data on your own server. It is built for privacy from the start. Koko Analytics can be used without cookies and does not process or store personal data. That makes it suitable for GDPR, CCPA, and PECR-friendly website statistics. It is also built for speed. Koko Analytics adds less than 1 KB to your HTML, works with cached pages, and bypasses WordPress for its optimized collection endpoint. Why choose Koko Analytics? Privacy-friendly analytics Koko Analytics is privacy-friendly analytics for WordPress. No personal data is processed or stored, all measurements are anonymous, and nothing is shared with a third-party analytics platform. Lightweight website statistics Koko Analytics is lightweight analytics. It adds less than 1 kilobyte of data to your HTML and is fully compatible with pages served from any kind of cache. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible. A simple analytics dashboard Koko Analytics is simple analytics. There are no complicated reports to dig through. One dashboard page shows your important website statistics. Open source analytics Koko Analytics is open source analytics released under the GPL license, just like WordPress itself. It is built in the open, so anyone can verify how it works. No company can lock you in or take your analytics data away. Features WordPress analytics dashboard – View your website statistics directly inside WordPress admin. Top posts and pages – See which content gets the most visits. Referrer statistics – Find out which websites send traffic to your site. Path-based tracking – Track statistics for any URL, including archives and search pages. Returning visitor detection – Reliably detect returning visitors without cookies. Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses. Historical data imports – Import statistics from Jetpack Stats, Plausible, or Burst Statistics. Automatic data cleanup – Remove historical data older than a chosen number of months or years. Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode. Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block. Koko Analytics Pro Koko Analytics Pro adds more reporting options for sites that need deeper analytics. Country statistics – See which countries your visitors come from. Technology reports – View browser, operating system, and device statistics. Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more. Email reports – Receive periodic analytics reports in your inbox. Traffic spike alerts – Get notified by email when traffic changes quickly. View the Koko Analytics live demo or see Koko Analytics Pro pricing.

Metrilo is a growth platform for the modern product brands with a long-term strategy and looking for profitability. Metrilo offers tools for marketing optimization, customer management, engagement and retention as well as email and feedback gathering automation. It facilitates growth through usable data and unique focus on driving repeat sales. Tailored to be used by brand founders, agencies and small marketing teams. The extension connects easily to your WooCommerce store and processes sales and marketing data into ready-to-use reports and rich customer insights, including historical data – Metrilo will make past orders and old customers accessible for reactivation, too! Then, you can monitor how your store is doing via the dashboard with all key metrics in real time. The Marketing performance, Revenue and Products reports show opportunities for optimization. The Customer Database makes your first-party customer data usable for segmentation and engagement via emails or retargeting. The Retention feature helps you understand the customer lifecycle and loyalty to drive more repeat sales. And finally, the emails – manual and automated, utilize all data to reach customers at the right time with the right message. Metrilo opens up opportunities to grow your revenue without spending more on marketing. Account & Pricing An account is required to use the Metrilo extension. For a free trial, please visit our sign up page. Additional fees apply. Pricing is available on our pricing page. Features: Metrics Dashboard – all essential KPIs up-to-date in real time Analytics > Revenue – see what brings you sales and is worth investing in Analytics > Products – for better product management Analytics > Retention – monitor the customer lifecycle and loyalty to be able to drive more repeat sales Email > Automation – tailored email engagement on autopilot based on all this data Customer Database – complete profiles of all your customers and numerous filtering options for segmentation Grow In Sales With Your Existing Customer Base By understanding your customers better, you will uncover untapped opportunities for engagement of those who have already purchased from you. Monitor their customer journey Create specific segments to engage post-purchase based on behavior See what incentives drive loyalty and get to know your most loyal fans Grow With Long Lasting Customer Relationships Metrilo’s powerful personalized emails engage better, build relationships and drive repeat sales. Send effective data-driven emails Segment your customer base meaningfully and tailor the experience Automate engagement – content drips, replenishment, abandoned carts, etc. Gather feedback automatically – and measure customer satisfaction Metrilo helps you understand, engage with, and grow your WooCommerce store. The platform unlocks growth through customer retention, which brings marketing costs down and improves ROI. Metrilo is built for brands looking to scale and to build long-lasting customer relationships. We do just that. Getting started only takes a minute and your data is ready to help you grow. The official Metrilo plugin connects your WooCommerce store with the Metrilo platform in less than 5 minutes. It is a self-standing platform that tracks data in real time and reports are accurate to the minute without slowing down your website. You can start growing your brand today – your insights will be available immediately as soon as you start your trial at metrilo.com. Sign up now for free and get all-inclusive 14-day trial. We provide Ask-Us-Anything support. You are more than welcome to get in touch with us anytime using the live chat on our website.