Koko Analytics – Privacy-Friendly WordPress Analytics vs Markopolo AI for WooCommerce

Koko Analytics is a privacy-friendly and lightweight Google Analytics alternative for WordPress sites. It is a plug and play solution to get GDPR compliant insights into your website visitors without requiring any third-party services. Why choose Koko Analytics? Important insights Koko Analytics provides you with simple and effective analytics. There are no complicated reports to dig through. All the important metrics are visible from a quick glance at your analytics dashboard, right inside your WordPress admin. Privacy-friendly analytics Koko Analytics is a privacy-friendly solution for WordPress. It can be used without any cookies, no personal data is processed or stored and nothing is shared with any third-party. That makes it suitable for GDPR, CCPA, and PECR-compliant website statistics. Lightweight website statistics Koko Analytics is lightweight. It adds less than 1 kilobyte of data to your pages and is fully compatible with all kinds of caching setups. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible. Open source analytics Koko Analytics is open source released under the GPL license, just like WordPress itself. The source code is publicly available. Everyone has the right to run, study, share or modify the source code. Features WordPress analytics dashboard – View your website statistics directly inside WordPress admin. Top posts and pages – See which content gets the most visits. Referrer statistics – Find out which websites send traffic to your site. Path-based tracking – Track statistics for any URL, including archives and search pages. Returning visitor detection – Reliably detect returning visitors without cookies. Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses. Historical data imports – Import statistics from Jetpack Stats, Plausible Analytics, Burst Statistics, Statify, WP Statistics, Independent Analytics, or SlimStat Analytics. Automatic data cleanup – Remove historical data older than a chosen number of months or years. Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode. Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block. Koko Analytics Pro Koko Analytics Pro adds more reporting options for sites that need deeper analytics. Country statistics – See which countries your visitors come from. Technology reports – View browser, operating system, and device statistics. Email reports – Receive periodic analytics reports in your inbox. UTM Campaigns – Measure the performance of your marketing campaigns. Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more. Traffic spike alerts – Get notified by email when traffic changes quickly. View the Koko Analytics live demo or see Koko Analytics Pro pricing.

Markopolo AI for WooCommerce is a reliable tracking plugin that uses a hybrid architecture (JavaScript + PHP) to capture customer behavior and send events to the Markopolo AI analytics platform. Perfect for e-commerce stores looking to optimize their marketing campaigns with accurate event tracking. Key Features Hybrid Architecture: JavaScript for view events, PHP for action events (maximum reliability) Complete Event Tracking: ViewItem, ViewCart, AddToCart, RemoveFromCart, BeginCheckout, Purchase Tag ID Support: Unique identifier for each store sent with every event Easy Configuration: Simple settings page in WordPress Admin (Settings → Markopolo AI) Session Management: UUID-based session tracking with sessionStorage First-Party Cookies: Manages muid cookie with 1-year expiry for accurate user tracking Marketing Attribution: Automatically captures Facebook Pixel, TikTok, Google Analytics cookies International Phone Formatting: Phone number validation with E.164 formatting Customer Data Persistence: Stores email and phone in localStorage for cross-session tracking Rich Product Data: Captures product variants, categories, SKU, pricing Complete Order Tracking: Full purchase data including shipping, tax, and order details WooCommerce HPOS Compatible: Fully compatible with High-Performance Order Storage Works with All Themes: Compatible with classic themes, block themes, and WooCommerce Blocks How It Works Install and activate the plugin Go to Settings → Markopolo AI and enter your Tag ID The plugin automatically starts tracking customer behavior Events are sent to Markopolo AI platform for analysis and optimization Event Types Tracked ViewItem: When customers view product pages (JavaScript) ViewCart: When customers view their shopping cart (JavaScript) AddToCart: When items are added to cart (PHP – works with all themes) RemoveFromCart: When items are removed from cart (PHP) BeginCheckout: When customers start the checkout process (JavaScript) Purchase: When orders are completed with full transaction details (PHP) Why Hybrid Architecture? This plugin uses both JavaScript and PHP for maximum reliability: JavaScript Layer: Handles view events (ViewItem, ViewCart, BeginCheckout), cookie management, session tracking, and marketing pixel capture PHP Layer: Handles action events (AddToCart, RemoveFromCart, Purchase) using native WooCommerce hooks for 100% reliability This approach ensures tracking works with all WooCommerce setups including WooCommerce Blocks, classic themes, AJAX add-to-cart, and form-based add-to-cart. Privacy & GDPR This plugin tracks customer behavior including email addresses and phone numbers from checkout forms. Ensure your privacy policy covers this data collection. All tracking respects user consent and follows WordPress best practices. Developer Friendly Clean, well-documented code Plain JavaScript (no build tools required) WordPress coding standards compliant Uses native WooCommerce hooks Simple, maintainable architecture Privacy Policy This plugin tracks customer behavior including: * Page views and product interactions * Email addresses and phone numbers from checkout forms * Marketing cookies (Facebook Pixel, TikTok, Google Analytics) * Session data and user identifiers All data is sent to the Markopolo AI platform for analytics purposes. Ensure your privacy policy covers this data collection and complies with applicable privacy regulations (GDPR, CCPA, etc.). Support For support, please: * Visit our documentation: https://docs.markopolo.ai * Email: [email protected] * GitHub Issues: https://github.com/markopolo-inc/woocommerce-tracking-plugin/issues