IndieTech Popup Builder vs WPRobo Engage Lite

Popup by IndieTech is a feature-rich WordPress popup plugin that makes it easy to create and display engaging popups on your website. Built with the Gutenberg editor, you can create rich, interactive popup content using familiar WordPress blocks. Key Features Gutenberg Editor Support: Create rich popup content using the WordPress block editor. All settings are in the document sidebar (Trigger, Behavior, Design, Location). Advanced Triggering Options: Immediate display on page load Time delay (show after X seconds, 0-30) Scroll percentage (show when user scrolls X% of the page) Exit intent (when cursor leaves the viewport from the top) Button / Link: open on click of any element with a specific CSS class (e.g. a Gutenberg button block) Smart Targeting (Location): Include rules (multi-select): All pages, Homepage, CPT single (by post type), Specific page/post IDs, URL prefixes (one per line) Exclude rules: Exclude by post/page IDs or URL prefixes Exclusions are applied first; popup shows if any include rule matches and no exclude rule matches Cookie Management: Control how often users see popups Cookie duration in days (0 = show every time, up to 365) Choose when cookie is set: On Close or On Seen Customizable Styling (Design): Position: 9-position matrix (top/center/bottom x left/center/right) Max width (200-1200px) Overlay opacity (0-1) Close button: Do not show, Show inside, or Show outside Behavior Options: Close when clicking outside (overlay) Disable page scroll when popup is open Private popups: Publish as Private to show only to logged-in users Close link in content: Use href=”#popup:close” in popup content to close the modal List view: Custom columns for Status and Trigger (Immediate, Delay, Scroll %, Exit Intent) Mobile Responsive: Fully responsive design that works on all devices GA4 / GTM Tracking: Optional event tracking for popup open, close, and CTA clicks. Works with direct GA4 (gtag.js) and Google Tag Manager (dataLayer). Gravity Forms Integration: Optionally set a permanent cookie and auto-close the popup after a successful form submission inside it. Accessible: Built with Micromodal for accessible modals (focus trap, ARIA, keyboard) Lightweight: Optimized code; assets only load when there are active popups; transient cache for performance How It Works Create a new popup by going to Popups > Add New Use the Gutenberg editor to add your content (text, images, forms, buttons, etc.) In the document sidebar, configure Trigger, Behavior, Design, and Location Publish (or set to Private for logged-in users only). Your popup will appear based on your targeting and trigger settings Use Cases Lead generation forms Newsletter signups Promotional offers and announcements Important messages and alerts Exit intent offers Welcome messages Cookie consent notices Product launches and updates

WPRobo Engage is a free conversion campaign builder for WordPress. Build and launch popups, floating bars, and slide-ins in minutes — no code, no account, no monthly fee. Whether you want to grow your newsletter, announce a sale, capture leads for your business, or drive traffic to a specific page, WPRobo Engage gives you the tools to do it without hiring a developer. Why WPRobo Engage Truly free – No account, no license key, no time-limited trial. The full Lite feature set is always free. Unlimited campaigns – Most “free” plugins cap you at 1 or 2 campaigns. We don’t. No-code editor – Build campaigns visually. If you can fill out a form, you can launch a campaign. Lightweight – Loads only what’s needed on the front-end. Doesn’t bloat your site. Privacy-first – Lead data stays in your WordPress database. No third-party servers required. Campaign Types Popups – Modal overlays with exit-intent, time-delay, or scroll-depth triggers. Floating Bars – Sticky announcement bars at the top or bottom of the page. Slide-Ins – Subtle corner slide-ins that capture attention without interrupting. Smart Targeting Show the right campaign to the right visitor. Display rules let you target by: Specific pages or posts Categories or tags URL patterns (contains, starts with, ends with) The homepage, archives, or any custom condition User role (logged in vs. logged out) Lead Capture & Export Built-in lead inbox in the admin — no third-party SaaS required. One-click CSV export of all collected leads. Compatible with any external email service via embed code (Mailchimp, ConvertKit, AWeber, MailerLite, Brevo, ActiveCampaign, and any provider that gives you HTML embed). Native Mailchimp integration — paste your API key and your leads sync automatically. Analytics Track what’s working. The built-in dashboard shows: Impressions per campaign Conversion rate Total leads collected Trend over time Templates Start fast with 10+ pre-designed templates: exit-intent offers, newsletter signups, flash sales, holiday promos, and more. Every template is fully customizable — change colors, copy, fields, and CTAs in seconds. Built for WordPress Works with any well-coded theme. Honors WordPress roles and capabilities. Translation-ready (text domain: wprobo-engage-lite). Clean uninstall — removes its own data when you delete the plugin. Upgrade to Pro Need more horsepower? WPRobo Engage Pro unlocks the advanced toolkit: AI Copywriting Assistant – Generate high-converting headlines, body copy, and CTAs. A/B Testing – Split-test variations and let data pick the winner. Advanced Analytics – Device breakdown, geographic data, automated email reports. Geolocation Targeting – Show different campaigns by country, region, or city. Advanced Scheduling – Run campaigns on specific dates, days of the week, or time windows. 40+ Premium Templates – Including seasonal designs (Black Friday, Christmas, etc.). Video Backgrounds – Use looping videos as campaign backgrounds. Custom JavaScript Conditions – Show campaigns based on any browser-side logic. Webhooks & Remote Embedding – Push leads anywhere, embed campaigns on external sites. Multiple Forms per Campaign – Run different funnels in a single campaign. Campaign Version History – Roll back to any previous version. Bulk Operations – Edit, duplicate, or delete many campaigns at once. Learn more: https://wprobo.com/plugins/wprobo-engage/