IndieTech Popup Builder vs Promolayer – Popup Builder & Abandonment Preventer

Popup by IndieTech is a feature-rich WordPress popup plugin that makes it easy to create and display engaging popups on your website. Built with the Gutenberg editor, you can create rich, interactive popup content using familiar WordPress blocks. Key Features Gutenberg Editor Support: Create rich popup content using the WordPress block editor. All settings are in the document sidebar (Trigger, Behavior, Design, Location). Advanced Triggering Options: Immediate display on page load Time delay (show after X seconds, 0-30) Scroll percentage (show when user scrolls X% of the page) Exit intent (when cursor leaves the viewport from the top) Button / Link: open on click of any element with a specific CSS class (e.g. a Gutenberg button block) Smart Targeting (Location): Include rules (multi-select): All pages, Homepage, CPT single (by post type), Specific page/post IDs, URL prefixes (one per line) Exclude rules: Exclude by post/page IDs or URL prefixes Exclusions are applied first; popup shows if any include rule matches and no exclude rule matches Cookie Management: Control how often users see popups Cookie duration in days (0 = show every time, up to 365) Choose when cookie is set: On Close or On Seen Customizable Styling (Design): Position: 9-position matrix (top/center/bottom x left/center/right) Max width (200-1200px) Overlay opacity (0-1) Close button: Do not show, Show inside, or Show outside Behavior Options: Close when clicking outside (overlay) Disable page scroll when popup is open Private popups: Publish as Private to show only to logged-in users Close link in content: Use href=”#popup:close” in popup content to close the modal List view: Custom columns for Status and Trigger (Immediate, Delay, Scroll %, Exit Intent) Mobile Responsive: Fully responsive design that works on all devices GA4 / GTM Tracking: Optional event tracking for popup open, close, and CTA clicks. Works with direct GA4 (gtag.js) and Google Tag Manager (dataLayer). Gravity Forms Integration: Optionally set a permanent cookie and auto-close the popup after a successful form submission inside it. Accessible: Built with Micromodal for accessible modals (focus trap, ARIA, keyboard) Lightweight: Optimized code; assets only load when there are active popups; transient cache for performance How It Works Create a new popup by going to Popups > Add New Use the Gutenberg editor to add your content (text, images, forms, buttons, etc.) In the document sidebar, configure Trigger, Behavior, Design, and Location Publish (or set to Private for logged-in users only). Your popup will appear based on your targeting and trigger settings Use Cases Lead generation forms Newsletter signups Promotional offers and announcements Important messages and alerts Exit intent offers Welcome messages Cookie consent notices Product launches and updates

Promolayer helps you rapidly create popups, slide-ins, spin the wheels, banners and more on your website. Continuously optimize and improve with Promolayer’s A/B testing tools. Promolayer offers no-nonsense ease of use and actionable data-forward reporting. You can create beautiful contact forms, signup forms, newsletter forms, and optins in just 2 minutes. Advanced targeting rules, triggers and exclusions are all included. How Promolayer can help your growth Grow your email list at 3x the usual rate with spin to wins (coupon wheels) Capture more leads with beautiful popups Prevent missed conversions with realtime email correction Get more sales and create FOMO with countdown timers Increase your average order value by cross-selling and upselling using slide in popups Recover abandoning users with exit intent full screen popups Increase engagement with gamification Guide customers with banners and slide-ins Boost your subscription rate with teasers that allow reopening of popups. Easy starting points. Promolayer includes 12 built in starting points. * Welcome spin to win (coupon wheel). The highest converting way to grow your email list. * Welcome popups. The most flexible way to grow your email list. * Welcome slide-ins. Capture emails without blocking the whole UI. * Cart savers. Catch shoppers before they abandon your site. * Exit email capture. Ensure you get the most out of every visitor to your site. * Notification. Sale started? New blog post? Change of hours? Communicate with your customers. * Free shipping bar. Increase your average order value by showing free shipping to your customers. * Countdown timers. Timed sales are the best way to create FOMO. Urgency drives sales and increases CVR. * Lead generation. Collect names, phone numbers, emails and more. * Covid notifications. Communicate your policies easily. * Cross sell starters. Increase AOV by targeting product pages and introducing related products. * Cookie notifications. Stay compliant with Cookie notifications. Didn’t find the starter you needed? Promolayer has over 100 templates to choose from that can be fully customized to match your brand and needs. You can read more and see working demos at Promolayers Homepage. Promolayer is completely free to use for the first 1,000 views / month. User testimonials I’m converting at least 3x more than I was when I was using the in-built popups. Gamification has changed our return on ad spend like you wouldn’t believe. THANK YOU Promolayer team. FastFeet on Wix Great app, easy to setup, works like a charm. Support team are there to help if needed, but on my side, it was not an issue. I really recommend Promolayer. Techtoids on Shopify Integrations Promolayer integrates natively with Mailchimp and Klaviyo. A webhook is available to send data through Zapier to thousands of other services such as Active Campaign, Aweber, Campaign Monitor, Constant Contact, Drip, Gmail, Hustle, Mailchimp, Ontraport, Outlook, Salesforce, Sendinblue, WP Fusion, Zoho, Hubspot etc. Our custom HTML component allows you to add quizzes, social share buttons (such as Messenger and Line buttons) Opinion Stage polls, Apester, Google surveys, Google maps, Typeform, Jotform, Wufoo and many more. Promolayer is designed from the ground up for conversion rate optimization. However, itAbout Promolayer Promolayer was created in Japan and has grown to fully support both English and Japanese, bringing world-class Japanese design sense and customer service to the global market. Looking for more information about our features? For our English-speaking customers, please visit our Popup builders homepage. For our Japanese speaker customers you can find information on specifics such as abandonment prevention popups, cart abandonment reduction and our popup tool at the Promolayer homepage.