Independent Analytics – WordPress Analytics Plugin vs TWIPLA (Visitor Analytics IO) – Privacy-First Website Stats, Session Recordings, Heatmaps, Polls and Surveys

Google Analytics is complicated! You shouldn’t have to spend hours on tracking scripts, variables, dimensions, and other complexities just to answer basic questions about your visitors. That’s why we built Independent Analytics. Independent Analytics gives you simple, common-sense stats you can use to grow your website. It automatically tracks your visitors and adds easy-to-read reports right inside your WordPress admin dashboard. As a Google Analytics alternative, Independent Analytics also offers superior privacy for yourself and your visitors. It does not use cookies, store personal data, or communicate with external servers. All of your data is created and stored in your WP database. This is a free plugin and doesn’t require you to create an account on another site. Loved by the WP Community ❤️ Independent Analytics has received praise and renown from WP Tuts, Web Squadron, WP Weekly, WP Builds, and many more publications. Get Started in 60 Seconds Visit your Plugins > Add New menu Search for “Independent Analytics” Install and enjoy 🙂 Independent Analytics starts tracking visitors immediately. No JavaScript. No code snippets. No account to create. Just install and activate, and clear your cache once if you’re using a caching plugin. Your data starts showing up right away, so you can refresh the page and check how it’s going. Who’s it for? Bloggers: Find out which posts are getting traction without wading through a dashboard built for enterprise marketing teams. Use Independent Analytics for simple blog statistics and blog stats that show you what’s actually being read. Builders & agencies: Give your clients analytics that they can easily understand and access from within the WP dashboard. No more fielding questions about complex GA4 reports or Google Tag Manager configurations. eCommerce stores: Check which products get the most views and what visitors are searching for before buying. Uncover your most valuable traffic sources to streamline your marketing, and get more advanced eCommerce store analytics with the Pro version. News sites: You need same-day site stats and a fast way to see what’s resonating now. The analytics update in real-time and you can quickly check your post views in the Posts menu while you work. You might also enjoy the real-time dashboard included in the Pro version. Startups: Get straight to the most valuable data without digging through endless menus. Find out where your early adopters are coming from and what messaging resonates with them. Nonprofits: You want to know where your donors come from and which campaigns get attention, without using cookies that violate donor trust. Easily share analytics access with other team members to get everyone on board with using data to advance your mission. Fully Private for You and Your Visitors Without privacy friendly analytics, you could be at risk of violating regional privacy laws, such as the GDPR (DSGVO) or CCPA. Independent Analytics Analytics is a privacy first analytics solution designed from the ground up for legal compliance. No communication with external servers No cookies No personal data Skip the complexity of consent banners and data processing agreements by using self-hosted, cookieless analytics. What You Can Track Independent Analytics includes a wealth of metrics for understanding your visitors: Visitor tracking – track visitors across your site and see your unique visitor count, page views, and sessions. Engagement tracking – see how long people spend on your site, how often they “bounce,” and how many pages they view on average. Referral tracking – see your top referrers and traffic sources. Know which sites, search engines, AI platforms, and social networks send you traffic. Geographic tracking – see the countries and cities of your visitors. Device tracking – discover the device types people are using to access your site, including a mobile vs. desktop comparison. Campaign tracking – use UTM tracking to measure the performance of your marketing campaigns. Create UTM links and track results in the Campaigns report (Pro). Click tracking & link tracking – track clicks on any link or button. Includes outbound link tracking and download tracking for file download tracking (Pro). Form tracking & form analytics – automatically track form submissions across 20+ form plugins (Pro). Sales tracking & revenue tracking – connect your store for full eCommerce tracking with WooCommerce analytics and WooCommerce tracking. Also supports FluentCart, Easy Digital Downloads, SureCart, and PaidMembershipsPro (Pro). Metrics at a Glance Your analytics dashboard displays all the web analytics you need in one place: Page view and unique visitor counter Bounce rate and views per session Session duration and page view duration Popular posts and popular pages (top pages sorted by any metric) Top referrers and traffic sources Landing pages, entry pages, and exit pages Country statistics and city statistics with an interactive world map Device statistics, browser statistics, and operating system breakdowns Visitors growth and views growth Every metric updates in real-time so you always have fresh website traffic data. Filter, sort, and segment by date range, post type, author, and many other factors. Explore the Simple, Yet Powerful Features Our WordPress statistics plugin is more robust than a simple hit counter and includes all of the following features: Pages report – discover your most visited pages. Referrers report – find the sites sending you traffic. Geographic report – see which countries and cities your visitors are from. Devices report – get a breakdown of traffic by device type, browser, and operating system. CSV exporting – export any report to CSV for further analysis in tools like Excel or Looker Studio. PDF exporting – export any report as a beautiful PDF report to share with colleagues. Saved reports – create and save custom reports to the sidebar. Share access with authors – share access with any user role in a few clicks and optionally limit the stats to only content published by the author. White-label the dashboard – white-label the analytics for non-admins to remove any branding and external links. View counts in the Posts menu – check how many views your recent posts have while browsing the Posts menu. Dashboard widget – get a quick look at your stats when you login. Admin toolbar stats – see how many views each page has while viewing or editing it. Public view counter – show off how many views each post on your site has gotten. Ignore user roles – easily ignore activity from admins while recording traffic from .Subscribers and Customers. Ignore IP addresses – add any IP address to your ignore list in just two clicks. Automatically delete old data – delete data older than X months/years to limit the total data storage. Filtering system – segment your data with the powerful filters. Essential metrics – find your views, visitors, sessions, bounce rate, session duration, and views per session metrics in the Quick Stats, chart, and data table. Visitors Growth – find your fastest-growing pages and referrers. Author stats – sort and filter your pages by author. Post type stats – segment by post type to view stats for your posts, search results, custom post types, 404 pages, and more. Landing page stats – Use the Entrances metric to find your top landing pages. Developer API – the rudimentary developer API lets you get stats from any page on your site. RTL support – Independent Analytics works just as well for right-to-left languages. Mobile-friendly – the Analytics dashboard is fully compatible with mobile devices. Campaigns report (Pro) – create and track UTM campaign links. Real-time analytics (Pro) – see live visitors on your site right now. Click tracking (Pro) – track clicks on any link without touching code. eCommerce analytics (Pro) – integration with WooCommerce, FluentCart, EDD, SureCart, and PaidMembershipsPro. lets you find your most profitable campaigns, landing pages, and referrers. User journeys (Pro) – explore every recorded session including a timeline for each one, so you can understand exactly how visitors use your website. Form tracking (Pro) – automatically track form submissions and discover where your leads are coming from. Integration with 20+ top form plugins, such as WPForms, Contact Form 7, Fluent Forms, Gravity Forms, Mailchimp for WordPress, Ninja Forms, Formidable Forms, and more. Overview report (Pro) – create the perfect analytics dashboard for your website with the customizable Overview report. Solo reports (Pro) – view dedicated reports for individual pages and referrers. HTML email reports (Pro) – schedule a beautiful daily, weekly, or monthly email report for yourself and your clients. Explore every feature with screenshots here → Built for Speed and Accuracy Independent Analytics is a lightweight analytics plugin that won’t slow your site down. It uses a single, optimized database query to record each visit. No external scripts. No third-party requests. Without the need for a consent banner, your analytics are much more accurate. Only 31% of visitors accept cookie banners. Unlike sampling-based tools, every single visit is recorded and no additional data is simulated. What you see in the dashboard is what actually happened on your site. A Better Alternative If you’re tired of bloated or invasive analytics tools, Independent Analytics is a refreshing change. People use it as a: Google Analytics alternative – no account needed and no data sent to Google. All your website analytics stay on your server. Matomo alternative – lighter weight, easier to use, and fully self-hosted without needing to maintain a separate application. Jetpack Stats alternative – faster, more feature-rich, and doesn’t require a WordPress.com connection. MonsterInsights alternative – view your web analytics natively in WordPress without connecting to Google Analytics. Plausible alternative – similar privacy-first approach but fully free and self-hosted with no monthly fee. Fathom alternative – similar simple analytics philosophy, but free and hosted entirely on your own server. Clicky alternative – real-time analytics without sending your visitor data to an external service. WordPress Stats You Can Count On Independent Analytics is the WordPress stats plugin trusted by over 100,000 websites. Whether you need simple site stats for a personal blog or full website statistics for a growing business, it gives you everything in one plugin. Use it as your complete web analytics solution: track website traffic, monitor website traffic patterns over time, and understand where your visitors come from and what they do. It’s the WordPress analytics plugin the web has been missing. Independent Analytics Pro Get more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, real-time analytics, click event tracking, eCommerce sales tracking (WooCommerce, FluentCart, EDD, SureCart), user journeys, form conversion tracking, HTML email reports, and a customizable Overview report. Click here to get Independent Analytics Pro → Who Made This? Independent Analytics is designed and developed by Ben Sibley and Andrew Mead in the beautiful city of Philadelphia. Check out our interview on the WP Builds podcast if you’d like to hear our story.

THE COMPLETE WEBSITE INTELLIGENCE PLATFORM FOR WORDPRESS Losing trackable website data due to missing visitor consent is a major challenge for businesses but we’ve solved it. Finally get the full picture with the only analytics that doesn’t need visitor consent. Identify your site’s weak spots by analyzing your visitors’ behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs – all presented in an intuitive interface. Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. “One of the best ways to measure analytics.” “This is like Google Analytics on steroids. It has so much functionality and it’s really simple to get started and set up. I love it because I can track visitor metrics to my websites — and my clients’ websites.” AWARDS AND TESTIMONIALS 65+ analytics industry awards since 2019 High performer – winter 2024 (G2) Top for enterprise customer support 2024 (SoftwareSuggest) Famous clients include Virgin Atlantic Group, Insight Enterprises (Fortune 500) or the Technical University of Munich 4.7/5 user rating – GetApp, Capterra, and Software Advice Top-ranked analytics suite in the Wix App Marketplace “Exceptional Analytics App for Website Insights” “I recently integrated the TWIPLA app into my website, and I must say, it has been an absolute game-changer! This app provides comprehensive and insightful data about my website visitors, allowing me to make informed decisions and improve my online presence. The user interface is incredibly user-friendly, making it a breeze to navigate through the various features and analytics. I was able to effortlessly track important engagement metrics such as visitor traffic, user page views, bounce rate stats, and even geographics and demographics statistics of visitors. One of the standout features of this app is its real-time stats tracking. It offers up-to-the-minute data, enabling me to monitor the effectiveness of my marketing campaigns and adjust strategies on the go. This has been instrumental in boosting my website’s performance and conversion rates. I wholeheartedly recommend the TWIPLA app to anyone looking for a powerful analytics tool for their website. It offers an exceptional user experience.” — TWIPLA user THREE PILLARS OF WEBSITE INTELLIGENCE (+ECOMMERCE ANALYTICS) TWIPLA is bursting with 20+ site statistics tools and features across all the insight pillars that businesses need to understand visitors and effectively optimize their online presence: Complete Website Statistics: All the daily, weekly, and monthly visitor site stats, with the advanced tools you need to understand performance from every angle – use these statistics as a guide to understanding visits, as well as optimization, resource allocation, and outreach. Visitor Behavior Analytics: Enjoy intuitive visualizers like session recordings, heatmaps, funnels, or events to see your site from the perspective of its visitors – use these to improve the customer experience and increase sales or signups. Visitor Communication: Contact your visitors directly – use these to know your customers even better, get enhanced visitor insights, or identify problems that you might have missed otherwise. eCommerce Analytics: Gain deep insights into your webstore – track KPIs, customer behavior, and product popularity to refine your store design, optimize offerings, and boost revenue. PRICING Free forever plan available Paid plans start from $2.99 a month Additional custom enterprise plan with help from Support Specialists Free, unrestricted 30-day free trials available for all paid plans 20% discount on annual subscriptions Up to 6 months unlimited access for Startup Program members – worth up to €10,000 PRIVACY-PERFECT WEBSITE ANALYTICS TWIPLA is a privacy-friendly WordPress site analytics integration. In default Maximum Privacy Mode, there’s no fingerprinting, IP tracking, or page history tracking. This enables your business to legitimately leverage analytics under all global laws with no compliance work, as attested by rulings in Germany and France – two of the strictest data protection authorities in the EU. An advanced cookieless – and consentless – tracking system also means that you can use TWIPLA legally without a cookie banner. This removes an ugly barrier to data collection and increases your web traffic visibility by up to 400%. TWIPLA also has three lower-threshold privacy modes for businesses that want a deeper visitor data set, and our dynamic Privacy Center allows you to set a different privacy mode for any visitor country of origin. These modes require a cookie banner, but our dual tracking code system means that you can still legitimately collect data on visitors that opt out of tracking, in line with Maximum Privacy Mode logic. This system means that you can collect data on 100% of your website visitors, while still protecting their right to privacy. COMPLETE SUITE OF FEATURES Pillar 1: Complete WordPress Website Statistics Overview: All your live, top-level, and exact digital performance metrics and other stats in one place. Pages: Get popular page stats, learn content preferences, and understand how visitors navigate through your site. Visitors: Granular location statistics and insights about user country, city, and district, as well as browsing habits and other visit stats. Devices: See mobile, desktop, and tablet device usage preferences, as well as operating system, browser, and resolution statistics. Incoming Traffic: Statistics that enable you to monitor the performance of all your digital channels. Outgoing Traffic: Learn where visitors go after leaving your site, and track exit pages stats, affiliate links, and other partnerships. Custom Dashboards: Consolidated, customizable, and shareable reports from across the toolkit. UTM Campaigns: Monitor the performance of marketing campaigns. Competitors: Benchmark performance against different sectors and countries. Company Reveal: Match website visitors to their business network or related company. Pillar 2: Visitor Behavior Analytics Session Recordings: Watch real session videos to see where users click, scroll, and move. Heatmaps: Activate these to see how traffic collectively engages with webpages, including click, scroll, and move tracking. Conversion Funnels: Find where visitors drop off on their journey, with step-by-step funnel tracking towards conversion or any desired action. Event Tracking: Customize the insights you see by tracking any visitor action imaginable. Pillar 3: Visitor Communication On-Page Polls: Create in-page questionnaires and get targeted feedback from visitors as they browse. Dedicated-URL Surveys: Publish off-page questionnaires and embed the dedicated URL anywhere. Advanced Analytics: Get detailed statistics and insights on participant responses, behavior, and dropout rates. Privacy Features: Maximum Privacy Mode: Use TWIPLA in a default mode that is CCPA, GDPR, and ePrivacy-compliant. Dynamic Privacy Center: Choose from three other lower-threshold privacy modes (Light Privacy Mode, Medium Privacy Mode, and GDPR Privacy Mode) that still give you access to all tools and statistics. Cookieless Tracking: Adopt advanced tracking technology that keeps website visitor data safe. Dual Tracking Code System: Where TWIPLA is set away from Maximum Privacy Mode, integrate the second tracking code to the cookie banner opt-out button to legitimately collect a data fundament on all website visitors. Custom Country Data: Set a different privacy mode for any website visitor country of origin. Data Storage: Data is stored in ISO 27001-certified data centers in Falkenstein, Germany. Data Ownership: Become independent with your analytics by having 100% control over your website data, which we don’t sell or transfer to third parties. Data Access: Collaborative tools make it easy to work with others while controlling access to sensitive data. Other Features: eCommerce Statistics: Key performance indicators, customer purchase records, and granular sales statistics for webstore owners. Visitor Segmentation: Create user personas and tailor reports to the audience segments that matter to your analytics with a single click. Alarming Behavior Events: Reveal visitor interactions that point to potential site UX issues (dead/rage clicks, excessive scrolling, etc.) and technical bugs, which are limiting revenue opportunities. Website Error Tracking: See any site issues like broken links or loading issues that are negatively impacting visitor journeys and conversion rates. FIVE COMMON ANALYTICS PROBLEMS SOLVED BY TWIPLA No Missed Customer Data: Track every site visitor – a 400% increase on cookie-based alternatives. No Compliance Headaches: Adopt consentless analytics that meets all legal privacy requirements. No Need for Additional Tools: Work with a complete analytics solution that offers cross-platform insights. No Disconnected Data Silos: Use a central hub that reports on every aspect of your digital presence. No Confusion or Complications: Choose a simple and intuitive analytics platform, designed for businesses with any statistics skill level.