Include Matomo Tracking, by Jonas Hellmann vs Putler – Simple WooCommerce Analytics for your Store

This plugin lets you integrate your existing Matomo On-Premise into WordPress. If you don’t already have a working Matomo (either On-Premise or Matomo Cloud), use the Matomo Analytics plugin instead. Matomo, formerly called Piwik, is an self-hosted open-source tool to analyze your pages. It needs a tracking code to be included in the pages that should be monitored. Also campaigns can be created by using specific parameters in the URL. Therefore in this plugin, you can configure the URL where Matomo is hosted and the site ID for tracking your WordPress page. You can find it in the tracking code. You only need to fill in these both information. The rest of the tracking code is standartized and automatically inserted in the page. Also, you can set a campaign name (pk_campaign) and source (pk_source) which will be adds to the links in your RSS feed. This helps you to analyze how many users enter your pages by using your RSS feed. If you like to, there is an additional field to deactivate the usage of cookies by Matomo.

A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscriptions & GA4 integration all in one place. All your WooCommerce and GA4 data in one place Putler is the all-in-one WooCommerce reporting plugin that provides you with detailed reports and actionable insights across Products, Sales, Customers, Subscriptions, and Website Traffic. You can also connect your GA4 data to Putler and see both store and website analytics in one place. Additionally, Putler can help you track multiple WooCommerce stores from one centralized dashboard. Note: Putler is a paid service, but you can try it free for 14 days – no credit card required. Putler is built to grow your WooCommerce business, offering advanced features like: ✅ Advanced eCommerce analytics & reports ✅ Key subscription metrics (MRR, churn, LTV) ✅ Multistore reporting ✅ Personalized product insights & customer analytics ✅ Forecasting & goal tracking ✅ Advanced segmentation & funnels ✅ GDPR-compliant, privacy-first reporting See Putler in action to get a clearer picture. Requirements Permalink Structure: Your WordPress site must use a human-readable permalink structure to connect via the WooCommerce REST API. Go to WordPress Dashboard > Settings > Permalinks and choose any option other than Plain. For more details, see the WooCommerce REST API Requirements. Features 🎯 Advanced WooCommerce Analytics Real-time reports on orders, customers, products, refunds, and subscriptions GA4 integration for a complete performance view 200+ eCommerce KPIs, including net sales, MRR, churn, active subscriptions, and forecasts Real-time transaction tracking for up-to-the-minute insights Unified dashboard for WooCommerce + Shopify + Stripe + Etsy + PayPal + others Advanced product analytics, including top-selling products, products bought together, and product variation trends Market-level insights, such as top-performing countries and the best times to run discounts. 🚀 Built for Growth Advanced customer segmentation using RFM analysis Built-in sales forecasting and goal tracking Conversion funnel insights to identify bottlenecks and boost revenue Easy CSV exports & Mailchimp integration for targeted campaigns 💡 Multi-Store Made Simple Connect multiple WooCommerce stores and other platforms Consolidate reports or drill down per store Multi-currency & timezone support for global WooCommerce sellers Intuitive search & filtering for quick insights Start your free 14-day trial today — no credit card required. ❤️ Why WooCommerce Sellers Love Putler? ⭐⭐⭐⭐⭐ “Better Than Baremetrics! Tried various platforms like Baremetrics. Putler is great for combining sales stats and getting customer data sorted across multiple payment platforms, especially PayPal and Stripe. Great dashboard and excellent support.” — Jake (@hnsight_wor) ⭐⭐⭐⭐⭐ “Best tool out there for WooCommerce-based business. It’s the best option in value for money and ease of integration. Customer service solves problems at lightning speed.” — Saluda (@saluda) ⭐⭐⭐⭐⭐ “WooCommerce / eBay / PayPal / Stripe reporting solution since 2017. Consolidates sales from various sources in one place. Responsive support always listens and implements improvements. The platform keeps evolving.” — Amigamod (@amigamod) ⭐⭐⭐⭐⭐ “All my Woo sales and customer analytics consolidated in one place. Used every day for years. Fast and effortless sales research, powerful customer segmentation and data consolidation across WooCommerce, PayPal, and Stripe.” — Fishbottle (@fishbottle) Join thousands of WooCommerce sellers across 100+ countries who trust Putler – Get started now! 👥 Who can benefit from Putler? Store Owners → Unified revenue dashboard & actionable KPIs Marketers → Customer segmentation, funnel tracking & campaign insights Finance Teams → Forecasting, refunds tracking & subscription revenue growth 🏆 What makes Putler better than other WooCommerce analytics plugins ✔️ WooCommerce Real-time Reports → Unlike GA4 (ExactMetrics) and others, Putler gives fast, unified, and accurate real-time reports for all your WooCommerce stores. ✔️ Multi-store & Multi-platform Support → Manage all your stores and platforms in one dashboard. Competitors like Metorik and Metrilo have limited capabilities, and GA4 doesn’t support this at all. ✔️ Sales Forecasting & Goal Tracking → Putler predicts future revenue, trends, and growth patterns—something GA4 and Metrilo lack. ✔️ Subscriptions & Refunds Analytics → Get complete insights into subscriptions, refunds, churn, and recurring revenue—more advanced than GA4 and Metrilo. ✔️ GDPR & Privacy-first Reporting → Putler is fully GDPR-compliant and secure, unlike GA4 and most competitors. ✔️ Advanced Customer Segmentation → Go beyond basic metrics with RFM-based segmentation, behavioral insights, and smart targeting. ✔️ Lightweight & Optimized for WooCommerce → Putler is fast, efficient, and purpose-built for WooCommerce—no unnecessary bloat. Start your free 14-day trial today — unlock insights that GA4 misses! 💬 Got Questions? We’re Here for You! Stuck with setup, have queries, or need a feature explained? Our friendly support team is just a click away. Contact Support — we usually respond within 24 hours. Or visit our Knowledge Base for quick answers. External Services Putler uses secure token-based authentication to access your store’s order, customer, product, subscription, and related eCommerce data for the purpose of providing analytics and reporting. All data is sent over [encrypted, secure channels.] (https://www.putler.com/data-security/) Want to know more? You can review Putler’s policies here: 1. Terms of Service 2. Privacy Policy 3. Third Party Service Info