Side-by-side comparison · 24 data points
| Import and export users and customers | WP Import Export Lite | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Import and export users and customers | WP Import Export Lite |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.0 ★ |
| Total reviews | ★ 256 | 113 |
| Active installs | 70,000+ | 40,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, Import and export users and customers is the stronger choice for most WordPress Plugin Directory merchants — 4.7★ vs WP Import Export Lite's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Import and export users and customers has the larger user base (256 reviews vs 113), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WP Import Export Lite's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Import and export users and customers; mid-market and enterprise merchants with specific feature requirements should evaluate both — WP Import Export Lite's 113-review base may include the workflow context that matches your specific use case better than Import and export users and customers's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Import and export users and customers audit • WP Import Export Lite audit
| Keyword | Import and export users and customers | WP Import Export Lite |
|---|---|---|
| live support | #953 | #796 |
Import and export users and customers has the higher average rating (4.7★ from 256 reviews) compared to WP Import Export Lite (4.0★ from 113 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Import and export users and customers fits better if you prioritize rating consistency; WP Import Export Lite is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Import and export users and customers has more onboarding documentation maturity (256 reviews vs 113), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Import and export users and customers typically suits early-stage and growth-mode stores based on its review-base composition (256 reviews). WP Import Export Lite aligns more with early-stage and growth-mode stores (113 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Import and export users and customers and WP Import Export Lite both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WP Import Export Lite" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
