Imagify Image Optimization vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up. 🏆 The Easiest Image Optimization Plugin for WordPress Imagify is the simplest image optimization plugin for WordPress to optimize images, so your website loads faster and images stay lighter. It’s designed for site owners who want quick and effective results with a very easy setup. With Imagify, you can resize and compress images and convert them to WebP and AVIF directly from your WordPress dashboard, with up to 20MB of images optimized each month for free. Automatic image optimization takes just one click and does not require technical knowledge. Whether you’re uploading new images, running bulk image optimization on an existing media library, or handling image optimization for WooCommerce product photos, Imagify makes the process simple, reliable, and easy to manage. What sets Imagify apart: WebP and AVIF conversion included in the free plan, so you can use next-gen image formats right away. Easy to use, with no advanced configuration to learn. Smart image compression and optimization that does the job for you and reduces file size while preserving image quality. Bulk image optimization that runs in the background. Watch the video and see for yourself why Imagify is the easiest image optimizer to make your images lighter and save time: ✨ Optimize Images with Imagify – Features at a Glance: Smart Compression (Does the job for you) – Automatically balances image quality and performance. You don’t need to tweak settings. Imagify handles image optimization without losing quality, so you save time and get consistent results without having to choose any settings. Lossless Compression (Optional) – Prefer pixel-perfect quality? Choose lossless compression. This option is ideal for photographers and quality-focused websites. Next-Gen Formats: Convert WebP and Convert AVIF in One Click – Convert your images to WebP for wide compatibility or AVIF for superior compression in one click. This helps improve your Google PageSpeed performance score and Core Web Vitals grades. Resize Large Images Automatically – Resize oversized images to a maximum width of up to 2560 pixels on upload or during optimization. This can reduce file size by up to 80 percent while keeping images optimized on all devices. Asynchronous Bulk Image Optimization – Optimize your entire Media Library in the background without slowing down your site. Bulk optimization runs asynchronously, so you can keep working while Imagify handles the image optimization process for you – ideal for large WordPress image compression jobs. On-the-Fly Image Resizing – Resize images directly from the app or within WordPress. This makes it easy to optimize images at the ideal size right away. Original Image Backup – Keep your original images stored in a separate folder before the optimization process. This makes it easy to restore them at any time. Flexible File and Size Optimization – Choose which WordPress image sizes you want to optimize, including thumbnail, medium, large, 1536 px, and 2048 px. This helps you optimize only what you actually use and manage your monthly quota more efficiently. Auto-Optimize on Upload – New images are optimized automatically as soon as you upload them to WordPress. No manual steps and no forgotten images: you’ll get automatic image optimization from the moment you hit publish. MCP: AI Access for Imagify – Connect Imagify to your AI tool of choice and get answers based on your Imagify data. Ask your AI about image optimization status, available quota, or whether your images have WebP and AVIF versions. You can also troubleshoot issues or optimize and restore a single image directly from the conversation. Imagify is the first image optimization plugin to offer this kind of AI connection. ✨ In short, you have everything you need to optimize images at scale while keeping quality high and your setup simple. 💡 Why Optimize Images with Imagify? Imagify is an image optimizer built by the same team behind WP Rocket and focuses on delivering the best performance while saving you time, whether you are new to image optimization for WordPress or managing a large number of images across multiple websites. Imagify helps you compress and optimize images, convert them to WebP and AVIF, and easily improve performance, including PageSpeed scores and Core Web Vitals. You’ll make your images load quicker without spending time adjusting settings. 📸 Optimize and Compress Images Easily Imagify helps you optimize images by reducing their file size without losing image quality. Your pages load faster, without changing how your images look to your visitors. You can compress and resize images as they are uploaded, or optimize existing images in your media library. Imagify supports common image formats, including PDFs. If images are too large, you can set a maximum width. Oversized images are automatically resized during optimization, proportionally and without cropping. The part you’ll love the most: Imagify uses Smart Compression to automatically choose the best balance between image quality and file size, so you get lighter images without visible quality loss or having to tweak settings yourself. ⚙️ Enjoy Image Optimization in the Background If you have many images, image optimization in bulk lets you optimize them all at once. The process runs in the background, so you can keep working while Imagify optimizes images for you. Original images are always preserved and can be restored at any time. 🔄 Convert Images to WebP and AVIF In addition to resizing and compressing, with Imagify you can convert images to WebP and AVIF without upgrading, as next-gen image conversion is included in all plans, including the free one.) You can choose whether to generate WebP images, AVIF images, or both from the Imagify settings. Once enabled, Imagify creates next-gen versions of your images. To serve these image formats on your site, you simply enable the option to display images in WebP and AVIF. Imagify then delivers the best format supported by each visitor’s browser. Image fallback is handled automatically. If a browser does not support WebP or AVIF, the optimized JPG or PNG version is served instead, ensuring full compatibility. Imagify supports next-gen conversion for all common image formats, including JPG, JPEG, PNG, and GIF. For instance, you can convert GIF to WebP, JPEG and JPG to WebP, and even PNGto WebP. The same goes for AVIF: you can convert GIF to AVIF, JPEG and JPG to AVIF, PNG to AVIF. ⚡ Boost Your Pagespeed Insights Score and Optimize Core Web Vitals Heavy images are one of the most common reasons pages load slowly. When images are too large or not served in modern formats, they drag down performance and user experience. Imagify helps you fix this at the source by compressing images and converting them to the next-gen formats mentioned above, so pages load faster and feel smoother to visitors. Such image optimization tasks help your site meet Google’s performance recommendations, fix PageSpeed Insights audits such as “Serve images in next-gen formats”” and ““Efficiently encode images”, and improve key metrics like Core Web Vitals. With lighter images across your site, you get faster load times and better performance where it matters most and, piece on the cake, without having to fine-tune performance settings yourself! 🔌 Connect Your AI Tool to Imagify with MCP Running multiple websites? With MCP (Model Context Protocol), you can get answers about your websites from a single conversation with your AI tool. Connect Imagify to an MCP-compatible AI tool such as Claude, GitHub Copilot, Codex, or ChatGPT, and it can access your actual Imagify data to answer questions, troubleshoot issues, and optimize or restore a single image when you ask. MCP is enabled by default, so there’s nothing to configure in Imagify itself. Just connect from your AI tool and you’re ready to go. Ask questions like: * “How many images still need optimization?” * “Do I have enough quota left to optimize everything?” * “Why wasn’t my hero image optimized?” Your AI tool can also optimize or restore a single image when you ask it to. Nothing happens to your images unless you ask for it. MCP is included in all Imagify plans, free and paid, at no extra cost. It works alongside the plugin, not instead of it. Bulk optimization and settings changes still happen in the Imagify plugin itself. Requires WordPress 6.9+ and Imagify 2.3+. 💬 What Do Our Users Think of Imagify? Here’s what our users have to say about us after optimizing their images with Imagify: “Images and other media are the largest parts on your web pages (most likely). Therefore don’t forget to optimise images for the web before adding to your site. For WordPress there are many optimisation plugins available. My favourite is Imagify” — Mark Wilkinson ”To give your images a slimming treatment, without altering them aesthetically, there is a great plugin on WordPress: Imagify. Simple, efficient and functional, it’s really worth a look.”— WP Marmite “Imagify is an awesome tool that is powerful & easy to use. It’s fast, rivals and surpasses other established plugins/software. Awesome!” — Simon Harper “If you want to “squeeze” your images as much as possible and “trim out” your website on the highest professional level… Imagify” — Ivica Delic “Clearly Imagify is the most awesome WordPress plugin to compress images on your website! A must try” — Eric Walter 💰 Is Imagify Free? You can optimize for free 20MB of images (that’s about 200 images) every month. You can also convert to the next-gen WebP format for free. Need to compress more images? Have a look at our plans: https://imagify.io/pricing 💡 Want Image Optimization Tips? If you want to optimize images and know more about using WebP images on WordPress, improving your PageSpeed score with Imagify, or compressing multiple images online, take a look at our blog: https://imagify.io/blog/ It’s packed with advice on image compression and so much more! How to Convert Images to WebP on WordPress with Imagify How to Optimize Images on WordPress for Performance and SEO How to Reduce Image Size Without Losing Quality (and Save Space) How to Resize and Compress Multiple Images Online (Easy Methods) How to Make Photos Load Faster on WordPress: 6 Key Tactics How to Optimize Images for Page Speed (and Google) 👥 Who Are We? We are WP Media, the company behind WP Rocket, the best caching plugin for WordPress. Our mission is to improve the web, we are making it faster with WP Rocket and lighter with Imagify. ✉️ Get in Touch! Website: Imagify.io Contact Us: https://imagify.io/contact Twitter: https://twitter.com/imagify 🚀 Related Plugins WP Rocket: Best caching plugin to speed-up your WordPress website. Lazy Load: Best Lazy Load script to reduce the number of HTTP requests and improve the website’s loading time. License: GPLv2 or later License URI: http://www.gnu.org/licenses/gpl-2.0.html

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.