Imagify vs ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up. 🏆 The Easiest Image Optimization Plugin For WordPress Imagify is the simplest image optimization plugin for WordPress to optimize images, so your website loads faster and images stay lighter. It’s designed for site owners who want quick and effective results with a very easy setup. With Imagify, you can resize and compress images and convert them to WebP and AVIF directly from your WordPress dashboard, with up to 20MB of images optimized each month for free. Image optimization takes just one click and does not require technical knowledge. Whether you are uploading new images or optimizing an existing media library, Imagify makes image optimization simple, reliable, and easy to manage. What sets Imagify apart: WebP and AVIF conversion included in the free plan, so you can use next-gen image formats right away. Easy to use, with no advanced configuration to learn. Smart image compression that does the job for you and reduces file size while preserving image quality. Bulk image optimization that runs in the background. Watch the video and see for yourself why Imagify is the easiest image optimizer to make your images lighter and save time: ✨ Optimize Images with Imagify – Features at glance: Smart Compression (Does the job for you) – Automatically balances image quality and performance. You don’t need to tweak settings. Imagify optimizes every image for the best compression rate while preserving visual quality, so you save time and get consistent results without having to choose any settings. Lossless Compression (Optional) – Prefer pixel-perfect quality? Choose lossless compression. This option is ideal for photographers and quality-focused websites. Next-Gen Formats: WebP and AVIF (In one click) – Convert your images to WebP for wide compatibility or AVIF for superior compression in one click. This helps improve your Google PageSpeed performance score and Core Web Vitals grades. Resize Large Images Automatically – Resize oversized images to a maximum width of up to 2560 pixels on upload or during optimization. This can reduce file size by up to 80 percent while keeping images optimized on all devices. Asynchronous Bulk Optimization – Optimize your entire Media Library in the background without slowing down your site. Bulk optimization runs asynchronously, so you can keep working while Imagify handles the image optimization process for you. On-the-Fly Image Resizing – Resize images directly from the app or within WordPress. This makes it easy to optimize images at the ideal size right away. Original Image Backup – Keep your original images stored in a separate folder before the optimization process. This makes it easy to restore them at any time. Flexible File and Size Optimization – Choose which WordPress image sizes you want to optimize, including thumbnail, medium, large, 1536 px, and 2048 px. This helps you optimize only what you actually use and manage your monthly quota more efficiently. Auto-Optimize on Upload – New images are optimized automatically as soon as you upload them to WordPress. No manual steps and no forgotten images. ✨ In short, you have everything you need to optimize images at scale while keeping quality high and your setup simple. 💡 Why optimize images with Imagify? Imagify is an image optimizer built by the same team behind WP Rocket and focuses on delivering the best performance while saving you time, whether you are new to image optimization or managing a large number of images across multiple websites. Imagify helps you optimize images, convert them to WebP and AVIF, and easily improve performance, including PageSpeed scores and Core Web Vitals. You’ll make your images load quicker without spending time adjusting settings. 📸 Optimize and compress images easily Imagify helps you optimize images by reducing their file size without losing image quality. Your pages load faster, without changing how your images look to your visitors. You can compress and resize images as they are uploaded, or optimize existing images in your media library. Imagify supports common image formats, including PDFs. If images are too large, you can set a maximum width. Oversized images are automatically resized during optimization, proportionally and without cropping. The part you’ll love the most: Imagify uses Smart Compression to automatically choose the best balance between image quality and file size, so you get lighter images without visible quality loss or having to tweak settings yourself. ⚙️ Enjoy image Optimization in the background If you have many images, bulk optimization lets you optimize them all at once. The process runs in the background, so you can keep working while Imagify optimizes images for you. Original images are always preserved and can be restored at any time. 🔄 Convert images to WebP and AVIF In addition to resizing and compressing, with Imagify you can convert images to WebP and AVIF without upgrading, as next-gen image conversion is included in all plans, including the free one.) You can choose whether to generate WebP images, AVIF images, or both from the Imagify settings. Once enabled, Imagify creates next-gen versions of your images. To serve these image formats on your site, you simply enable the option to display images in WebP and AVIF. Imagify then delivers the best format supported by each visitor’s browser. Image fallback is handled automatically. If a browser does not support WebP or AVIF, the optimized JPG or PNG version is served instead, ensuring full compatibility. Imagify supports next-gen conversion for all common image formats, including JPG, JPEG, PNG, and GIF. For instance, you can convert GIF to WebP, JPEG and JPG to WebP, and even PNGto WebP. The same goes for AVIF: you can convert GIF to AVIF, JPEG and JPG to AVIF, PNG to AVIF. ⚡ Boost your PageSpeed Insights score and optimize Core Web Vitals Heavy images are one of the most common reasons pages load slowly. When images are too large or not served in modern formats, they drag down performance and user experience. Imagify helps you fix this at the source by compressing images and converting them to the next-gen formats mentioned above, so pages load faster and feel smoother to visitors. Such image optimization tasks help your site meet Google’s performance recommendations, fix PageSpeed Insights audits such as “Serve images in next-gen formats”” and ““Efficiently encode images”, and improve key metrics like Core Web Vitals. With lighter images across your site, you get faster load times and better performance where it matters most and, piece on the cake, without having to fine-tune performance settings yourself! 💬 What Do Our Users Think Of Imagify? Here’s what our users have to say about us after optimizing their images with Imagify: “Images and other media are the largest parts on your web pages (most likely). Therefore don’t forget to optimise images for the web before adding to your site. For WordPress there are many optimisation plugins available. My favourite is Imagify” — Mark Wilkinson ”To give your images a slimming treatment, without altering them aesthetically, there is a great plugin on WordPress: Imagify. Simple, efficient and functional, it’s really worth a look.”— WP Marmite “Imagify is an awesome tool that is powerful & easy to use. It’s fast, rivals and surpasses other established plugins/software. Awesome!” — Simon Harper “If you want to “squeeze” your images as much as possible and “trim out” your website on the highest professional level… Imagify” — Ivica Delic “Clearly Imagify is the most awesome WordPress plugin to compress images on your website! A must try” — Eric Walter 💰 Is Imagify Free? You can optimize for free 20MB of images (that’s about 200 images) every month. You can also convert to the next-gen WebP format for free. Need to compress more images? Have a look at our plans: https://imagify.io/pricing 💡 Want Image Optimization Tips? If you want to optimize images and know more about using WebP images on WordPress, improving your PageSpeed score with Imagify, or compressing multiple images online, take a look at our blog: https://imagify.io/blog/ It’s packed with advice on image compression and so much more! How to Convert Images to WebP on WordPress with Imagify How to Optimize Images on WordPress for Performance and SEO How to Reduce Image Size Without Losing Quality (and Save Space) How to Resize and Compress Multiple Images Online (Easy Methods) How to Make Photos Load Faster on WordPress: 6 Key Tactics How to Optimize Images for Page Speed (and Google) 👥 Who Are We? We are WP Media, the company behind WP Rocket, the best caching plugin for WordPress. Our mission is to improve the web, we are making it faster with WP Rocket and lighter with Imagify. ✉️ Get In Touch! Website: Imagify.io Contact Us: https://imagify.io/contact Twitter: https://twitter.com/imagify 🚀 Related Plugins WP Rocket: Best caching plugin to speed-up your WordPress website. Lazy Load: Best Lazy Load script to reduce the number of HTTP requests and improve the website’s loading time. License: GPLv2 or later License URI: http://www.gnu.org/licenses/gpl-2.0.html

🚀 The Ultimate Image Optimization Plugin for WordPress ⚡ Boost your site’s speed instantly! Optimize images and PDFs with one click, bulk compress to WebP and AVIF, use lazy loading, and resize images. Increase your website’s SEO ranking, number of visitors, and ultimately your sales by optimising any image or PDF document on your website. The ShortPixel plugin is a lightweight, user-friendly, install-and-forget solution for image optimization. It is designed to work with any website type, whether it’s a small blog or a large WooCommerce-powered online store with tens of thousands of products. Additionally, it’s an excellent choice for agencies, offering unlimited image optimization credits for a flat monthly fee. 🎬 Ready for a Quick DEMO of our Top Image Optimization Tool? Test our plugin here. Make an instant image compression test of your site or compress some images to test our optimization algorithms. 💡 Why is ShortPixel the best choice for image optimization or PDF compression? 🆕 New! Brand new AI features AI Image Upscale (2x, 3x, 4x) – Upscale smaller images with high-quality AI upscaling, perfect for retina displays and crisp visuals. AI Background Removal – Instantly remove background from your images with one click, ideal for creating clean product photos. After the background is removed, your image can have a transparent background or be filled with a single solid color. AI Image Titles – In addition to ALT text, captions, and descriptions, you can now generate smart image titles using AI for better SEO. Bulk Remove AI Data – Easily clear all AI-generated image SEO data in one go. You can now add fixed text before/after AI-generated image SEO data for full consistency across your site. 🆕 New! Freshly added AI Image SEO features AI-powered image SEO – Automatically generate ALT text, captions, and image descriptions for all your images. Bulk mode – Mass-generate and update details for all your images. Preview mode – Test and fine-tune AI results before applying new ALT texts and descriptions in bulk. Multilingual – Support for 100+ languages. WooCommerce – Seamless support for WooCommerce product images. Unlimited credits – AI-generate image titles, captions, and more with our Unlimited plan. Accessibility – Improve website accessibility by generating all the necessary metadata for each image. Freshly added features Smart Backups: Save disk space by backing up only the main image. When restoring, thumbnails are automatically regenerated based on current settings. Automatic Backup Cleanup: Set rules to automatically delete old backups after a chosen period. Compress WebP images – ShortPixel now also smartly compresses all your existing WebP images. Added support for serving CSS, JS and fonts from our global CDN. Save & Restore option for all settings – ideal for agencies and users managing multiple websites. Decide whether AI bots can use your images for machine learning (ML) training, or block them entirely. You can now exclude images from optimization based on their file zie, perfect for skipping very small images or large images that photographers need to keep in their original, full format. Filter and select images in bulk using date-based criteria, giving you precise control over what gets optimized and when. 🌍 Faster Websites for Global Audiences The ShortPixel plugin now includes a built-in global Content Delivery Network (CDN). This powerful feature ensures that ShortPixel-optimized WebP and AVIF images, as well as your website’s CSS and JavaScript files, are delivered quickly and efficiently to any location worldwide, minimizing delays and improving load times. By leveraging this built-in solution, you enhance the user experience, reduce server strain, boost SEO performance, and simplify website management — all with minimal effort. 📸 Resize and Compress Images Without Losing Quality Popular plugin with over 300,000 active installations – according to WordPress Compress JPG (and its variations: JPEG, JPEG 2000, JPEG XR), PNG, GIF (still or animated) images, and also PDF documents. Option to automatically convert PNG to JPG if that results in smaller images (ideal for large PNG pictures). CMYK to RGB conversion. Progressive JPEG is used whenever it leads to a smaller image. 🌟 Lossy and Lossless image compression Both Lossy and Lossless image compression are available for the most common image types (JPG, PNG, GIF, WebP, and AVIF) plus PDF files. We also offer Glossy JPEG compression which is a very high-quality lossy optimization algorithm. Especially designed for photographers or for high-quality product pictures. Optimized images lead to a better user experience, improved PageSpeed Insights or GTmetrix results, higher Google PageRank, and more visitors. 🔄 Convert WebP and AVIF Formats Option to automatically convert JPEG, PNG, or GIF to WebP and AVIF for better performance and improved Google ranking. Automatically optimize your existing WebP files with ShortPixel’s SmartCompress algorithm. Animated GIFs can be automatically converted to much smaller animated WebP or AVIF files. Option to include next-gen images (WebP and AVIF) in front-end pages with a single click using the tag. 📦 Bulk Image Optimization and Background Image Processing New! With ‘Background mode,’ images can now be optimized without needing to keep a browser tab open. Easily add recurring cron jobs for background optimization, ideal for sites where users upload images via the front end. Bulk-optimize all images in the Media Library or any gallery with a single click. Full WP-CLI support for background processing, especially useful for large Media Libraries. 🔥 Performance and Automatic Image Optimization ShortPixel uses minimal resources and works well with any shared, cloud, VPS, or dedicated web hosting. It can optimize any image on your website, including those not listed in the Media Library, such as images in galleries or those added directly via FTP. All optimization is performed using ShortPixel’s Image Optimization Cloud, so your hosting resources remain unaffected. New! Automatic scan of Custom media folders for new images using cron jobs. Skip already optimized images to avoid redundant processing. 🎨 Compatibility with Popular Themes, Page Builders, and Media Library Plugins Works great for eCommerce websites using WooCommerce and other plugins. Compatible with NextGEN Gallery, Modula, Foo Gallery, and other galleries or sliders. Fully compatible with WP Retina 2x, including automatic compression of retina images. Works seamlessly with WordPress multisite installs (sub-folders or sub-domains) using a single API key. Compatible with WPML and WPML Media plugins. Fully compatible with WP Offload Media plugin. Supports both HTTPS and HTTP websites. Compatible with virtually all hosting providers. Integrates with Gravity Forms’ post_image field type to optimize images upon upload. Works with watermarking plugins. Integrates directly with Cloudflare via a Cloudflare Token, automatically synchronizing updates with Cloudflare cache. New! HEIC file support With ShortPixel, you can now add images in Apple’s HEIC format directly from your iPhone. They will be automatically converted to JPG and optimized according to your settings. Easy! Read more. 🔧 Advanced Image Optimization Features NEW Smart Cropping: Generate subject-centered thumbnails using AI, ideal for eCommerce websites. Optimize thumbnails and featured images, with options to exclude individual thumbnails from optimization. Advanced exclusion options (exclude images based on filename, path, size, or complex regex). Ability to optimize any image, including those in NextGEN Gallery and other image galleries or sliders. Option to scale images down, with two automatic resizing options for large images (applicable to featured images). Option to deactivate auto-optimization of images on upload. Keep or remove EXIF data from images, which is especially useful for photographers or for enhanced privacy. Easily test lossy, glossy, or lossless versions of images with a single click in the Media Library. 100MB filesize limit 🛡️ Backup and Safety Safe to test and use: original images are backed up locally and can be restored with a single click (either individually or in bulk). No credits are used for images optimized by less than 5% Save & Restore option for all settings – ideal for agencies and users managing multiple websites. Decide whether AI bots can use your images for machine learning (ML) training, or block them entirely 📊 Reporting, Analytics, Compliance and Customer Support 30-day optimization report with detailed image statistics and overall site performance improvements. 24/7 stellar support. We are fully GDPR compliant. 🚀 New Plan: ShortPixel Unlimited This is the ideal monthly plan for web agencies or website owners with multiple sites and frequent image uploads. It allows you to optimize an unlimited number of images with ShortPixel Image Optimizer or use ShortPixel Adaptive Images without worrying about CDN traffic limits. Read more details on our dedicated page. free optimization credits for non-profits, contact us for details 💸 How much does it cost? ShortPixel comes with 100 free credits per month, and additional unlimited monthly credits can be purchased for $9.99. One-time credit packages that never expire are available starting at $19.99. Check out our prices. 🌟 Testimonials: ★★★★★ A Super Plugin works very well 62% reduction overall. robertvarns ★★★★★ The secret sauce for a WordPress website. mark1mark ★★★★★ A must have plugin, great support! ElColo13 ★★★★★ Excellent Plugin! Even Better Customer Service! scaliendo ★★★★★ Great image compression, solid plugin, equally great support. matters1959 more testimonials Help us spread the word by recommending ShortPixel to your friends and collect 100 lifetime monthly additional image credits for each referred active user. Make money by promoting a great plugin with our 30% commission affiliate program. 🛠️ Other plugins by ShortPixel FastPixel Caching – WP Optimization made easy ShortPixel Adaptive Images – On-the-fly image optimization & CDN delivery Enable Media Replace – Easily replace images or files in Media Library reGenerate Thumbnails Advanced – Easily regenerate thumbnails Resize Image After Upload – Automatically resize each uploaded image WP SVG Images – Secure upload of SVG files to Media Library ShortPixel Critical CSS – Automatically generate above-the-fold CSS for fatster loading times and better SEO scores 📩 Get in touch! Email https://shortpixel.com/contact Twitter https://twitter.com/shortpixel Facebook https://www.facebook.com/ShortPixel LinkedIn https://www.linkedin.com/company/shortpixel Actions and Filters for Developers The ShortPixel Image Optimizer plugin calls the following actions and filters: do_action( 'shortpixel_image_optimised', $post_id ); upon successful optimization; do_action("shortpixel_before_restore_image", $post_id); before restoring an image from backup; do_action("shortpixel_after_restore_image", $post_id); after succesful restore; apply_filters('shortpixel_image_urls', $URLs, $post_id); filters the URLs that will be sent to optimisation, $URLs is a plain array; do_action('shortpixel/image/after_restore', $this, $this->id, $cleanRestore); This action can be used to cleanup the meta data from the database, regenerate thumbnails after restoring the main file, writing the updated meta data, etc. apply_filters('shortpixel/settings/image_sizes', $sizes); filters the array ($sizes) of image sizes that can be excluded from processing (displayed in the plugin Advanced settings); apply_filters('shortpixel/image/imageparamlist', $result, $this->id, $this); filters the list of parameters sent to the API so that resizing can be performed more granularly; apply_filters('shortpixel/api/request', $requestParameters, $item_id); filters the parameters sent to the optimization API (through $requestParameters), described in detail here: ShortPixel Reducer API; $item_id contains the ID of the Media Library item, or the ID of the Custom Media item (when used). In short, this filter can be used to alter any parameters sent to the API, depending on the needs. For example, you can set different resize parameters for different post types, different compression levels, remove EXIF or not, covert WebP/AVIF, and basically any other parameter that is sent to the API for a specific image (together with all its thumbnails). This filter enables the background ShortPixel processing in additional pages (see here the original list). Here’s an example of this filter that enables the processing on the Comments screen (to be placed in your functions.php file): add_filter('shortpixel/init/optimize_on_screens', function ($screens) { $screens[] = 'edit-comments'; return $screens; }); The edit-comments is the ID of the screen where you want to enable the processing. If you want to add multiple pages, here’s what the snippet looks like: add_filter('shortpixel/init/optimize_on_screens', function ($screens) { $screens = array('edit-comments', 'plugins', 'another-custom-post-type-page'); return $screens; }); add_filter('shortpixel/image/filecheck', function () { return true; }); This filter forces a file check for WebP/AVIF in case they were manually removed from disk. If you want to disable the automatic cache flush that is triggered after image optimization, you can use this filter: add_filter( 'shortpixel/external/flush_cache', function() { return false; } ); In order to define custom thumbnails to be picked up by the optimization you have two options, both comma separated defines: define('SHORTPIXEL_CUSTOM_THUMB_SUFFIXES', '_tl,_tr'); will handle custom thumbnails like image-100x100_tl.jpg; define('SHORTPIXEL_CUSTOM_THUMB_INFIXES', '-uae'); will handle custom thumbnails like image-uae-100×100.jpg; define('SHORTPIXEL_USE_DOUBLE_WEBP_EXTENSION', true); define('SHORTPIXEL_USE_DOUBLE_AVIF_EXTENSION', true); will tell the plugin to create double extensions for the WebP/AVIF image counterparts, for example, image.jpg.webp/image.jpg.avif for image.jpg; Enable the “Trusted mode” in case the file system has limitations and is very slow in responding to direct file operations by adding this constant: define('SHORTPIXEL_TRUSTED_MODE', true); This will simply skip file check operations and if the Media Library loads very slowly or freezes, you might want to try adding the constant above to your wp-config.php file. Disable the feedback survey when the plugin is deactivated: define('SHORTPIXEL_SKIP_FEEDBACK', true);