If-So Dynamic Content – Elementor & All Page Builders Personalization vs WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)? If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders. 🚀 Key Features at a Glance If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup: Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding. For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup. Elementor and Gutenberg Integration – For quick element, widget, and block visibility control. 360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection. Advanced Conditional Logic – Unlimited visibility rules based on visitor data. WooCommerce Integration – Target buyers by location, cart items, history, or total spend. Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize. Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages. 🌍 360° Geolocation – Straight Out of the Box Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms. Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents. Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains. Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions. Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences. And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. Discover all geolocation capabilities >> 🛠️ Elite Visibility Control for All Page Builders Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else: Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container. Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks. For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more. 🧪 Built-In A/B Testing & Conversion Analytics Run split tests on any page element and measure exactly which version converts better — directly inside WordPress, no third-party tools required. Test Anything – Headlines, CTAs, images, entire sections, pop-ups, or any trigger-based content element. Built-In Conversion Tracking – Define your own conversion goals and measure results per version, right inside your dashboard. Two Report Views – Analyze results by conversion goal or by trigger, depending on what question you’re trying to answer. Cache-Compatible – Tests run reliably even on fully cached sites, with no impact on page speed. Learn more about A/B Testing >> WHY MARKETING EXPERTS CHOOSE IF-SO 100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching. Built-In A/B Testing & Analytics: Run split tests on any page element and track exactly which version converts — views, conversions, and conversion rate per version, right inside your WordPress dashboard. No Google Analytics setup required. Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code. HOW IT WORKS Using Elementor or Gutenberg Select any widget, element, or block in your editor. Open the If-So Conditions panel on the side menu. Choose your condition (e.g., Geolocation -> Country is United States) and input the variation. Using Any Other Page Builder Go to the If-So dashboard and click Add New Trigger. Select your target rules and enter the personalized version. Define your default fallback content. Copy the shortcode and place it anywhere on your layout. WHICH CONDITIONS CAN BE SET WITH IF-SO? 🎯 Powerful Display Conditions & Personalization Rules Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience. 🌍 Geotargeting: * Country-level detection – Target visitors by country. * City-level precision – Personalize down to specific cities. * State & Region tracking – Adapt content by state or province. * Continent grouping – Apply broad rules for entire continents. * IP Address & Ranges – Filter or target specific IP networks. 📣 Traffic & Marketing: * UTM Parameters – Target by Source, Medium, Campaign, and Content. * Google Ads Campaigns – Personalize dynamically via GCLID tracking. * Referral Site URL – Display content based on the originating site. * Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. * URL Query Strings – Read custom parameters straight from the URL. 👤 Visitor Behavior: * Logged-in Status – Swap elements for members vs. public guests. * WordPress User Roles – Tailor views for Admins, Authors, or Customers. * New vs. Returning – Welcome fresh eyes or reward repeat visitors. * Page View Frequency – Trigger shifts based on site interaction history. * Dynamic A/B Testing – Set automated split percentage distribution. 🕒 Time & Context: * Exact Date & Time – Schedule time-sensitive sales or deadlines. * Weekly Schedules – Set recurring hours or daily specials. * Local Time Zone – Display schedules aligned with the visitor’s clock. * Current Page Path – Set contextual triggers for specific sections. * Custom Sessions – Store temporary parameters during user visits. 💻 Technology & Data: * Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. * Browser & OS – Target Chrome, Safari, iOS, Android, and more. * Language Detection – Read browser languages automatically. * Cookies & Local Storage – Hook into your own custom browser data. 🔌 E-Commerce & Extensions: * Show/Hide Products by Location – Restrict or display specific items based on regional availability. * WooCommerce Cart Products – Target specific items chosen by shoppers. * WooCommerce Cart Value – Upsell dynamically based on total cart value. * WooCommerce Order History – Identify and reward high-value lifetime buyers. * Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. * Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash. 👤 Behavioral Audiences & User Segmentation Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. Learn more about Audiences >> 🚀 Powerful Extra Features Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress: Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. See DKI options >> User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. Learn more >> Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. Learn more >> Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. Learn more >>

WordPress Contact Form Builder Plugin WPForms is an AI drag & drop WordPress form builder that’s EASY and POWERFUL. Create contact forms, feedback forms, subscription forms, payment forms (including Stripe, Square & PayPal), and other types of forms for your site in minutes with just a few clicks! At WPForms, user experience is our #1 priority. Our pre-built form templates and workflows make WPForms the most beginner-friendly contact form plugin on the market. You don’t have to hire a developer. Create a form in less than 5 minutes with our drag & drop form builder, using a template or just asking AI to get a head start. WPForms Pro This plugin is the Lite version of WPForms Pro, which comes with email subscription forms, multi-page contact forms, file uploads, conditional logic, and extra payment integrations. Click here to purchase the best premium WordPress contact form plugin now! AI-Powered Drag & Drop Contact Form Builder Create custom contact forms in minutes with our easy-to-use drag and drop online form builder or just ask AI to build it for you. But don’t just take our word for it. See what WordPress experts are saying: WPForms is by far the easiest form plugin to use. My clients love WPForms and it’s one of the few plugins they can use without any training. As a developer I appreciate how fast, modern, clean and extensible it is. Bill Erickson – Expert WordPress Consultant Pre-built Form Templates WPForms comes with 2100+ pre-built form templates. Whether you’re looking to create a simple contact form, marketing form, request a quote form, donation form, payment order form, registration form, survey form, quiz form, Stripe payment form, or a subscription form, we have a form template already prepared and ready to use. Mobile Ready, SEO Friendly, and Optimized for Speed WPForms contact forms are 100% responsive and mobile-friendly. We optimized every query on the frontend and the backend to ensure that it’s one of the fastest WordPress contact form plugins. You can embed your contact form on any page with an optimized title and description, so WPForms is one of the most SEO friendly contact form plugins too. Fields & Features You Need to Succeed With star ratings, file uploads, repeater fields, survey fields, and multi-page contact forms, you can easily build the right custom form for your site’s needs. Plus, integrate your contact forms with an email marketing service in just a few steps and collect payments with Stripe, PayPal, and Square for bookings and orders without the need for a dedicated eCommerce plugin. See what one business owner has to say about their WPForms contact form: As a business owner, time is my most valuable asset. WPForms allows me to create smart contact forms with just a few clicks. With their pre-built form templates and the drag & drop builder, I can create a new form that works in less than 2 minutes without writing a single line of code. Well worth the investment. David Henzel – Co-founder of MaxCDN Surveys & Polls Create custom survey forms like Survey Monkey. Our WordPress survey plugin addon comes with smart survey fields including Likert scale, star ratings, and NPS. Embed your surveys and polls anywhere in WordPress. Use our survey reporting tools to customize graphs, export them for presentations, and display aggregate results. You can also share poll results instantly when collecting votes. Default WordPress Forms Aside from building simple contact forms, WPForms also helps you create better default WordPress forms, like custom WordPress login forms and custom WordPress user registration forms. Create a password-protected contact form or even a members-only contact form. Bloggers and publishers can use our WordPress post submission forms to accept guest posts, testimonials, and more. Payment Forms, Donation Forms, Booking Forms, and More While WPForms started out as a contact form plugin, it has evolved into a powerful custom forms solution for any type of payment or booking form. WPForms integrates with PayPal, Stripe, Square Payments, Authorize.Net, and Mercado Pago so you can easily accept credit card payments or take payments via PayPal. Bonus: you can also take signatures. We’re proud to be a Stripe Verified Partner. This partnership allows us to build the best Stripe integration with early access to features. You can use our Stripe integration to accept both one-time payments as well as recurring payments while syncing all form data to your Stripe account. Custom Calculator Forms Using the WPForms Calculations addon, you can build custom formulas and display results on the frontend. Create simple arithmetic calculations or build complex conditional calculations with rounded values, averages, time ranges, and more! It’s the best calculator plugin for WordPress. Forms Optimized for Conversions With our Form Pages addon, you can create distraction-free custom form landing pages to increase conversions. To improve form completion rates, we created Conversational Forms which helps you make your feedback forms feel more human by adding an interactive layout. (See Conversational Forms Demo). Easy to Customize and Extend You can easily customize your contact forms with our section dividers, HTML blocks, and CSS. Embedding forms in Elementor and Divi has never been easier thanks to our native integrations. We also know that our developer friends may want more control, so we added tons of hooks and filters. Full WPForms Feature List Online form builder – powerful drag & drop contact form builder. Create WordPress contact forms, payment forms, and other online forms without writing any code. 100% mobile responsive. GDPR friendly. Payment Forms – Take payments, donations, down payments, recurring payments, service payments with our Stripe (FREE) integration. Form templates pre-built and ready to import. Form styling for fields, labels, and buttons. Spam protection built in, plus integrations with hCaptcha, Google reCAPTCHA, and Cloudflare Turnstile. AI Forms to automatically create and refine forms through natural conversation. Instant form notifications via email. Custom form confirmations with success messages or thank you pages. Smart phone field that adapts to your visitor’s location. AI Choices to automatically populate Multiple Choice, Checkboxes, and Dropdown field options. Coupons for free shipping and sale discounts. Calculator forms for payment, shipping, billing, and more. File upload fields for user submissions. Multi-page forms with progress bars. Smart conditional logic to show or hide fields. Repeater field that enables the person filling out the form to easily add another field or group of fields to fill out. Perfect for group registration forms, custom order forms, and more. Signatures for agreements or payment forms. User registration forms and custom login forms. Post submission forms to collect user-generated content. Geolocation to collect location data along with submissions. Surveys and Polls with interactive reports. Quizzes with graded tests, personality quizzes, and scored assessments, plus AI-generated questions. Form abandonment detection to collect partial form submissions. Form locker to control access using passwords, dates, and more. Offline forms to collect submissions without an internet connection. Form landing pages to boost conversions. Conversational forms to boost overall completion rates. Lead forms to get more submissions with multi-step layouts. Webhooks to send data without third party connectors. User Journey reports so you know which content is driving form conversions. Save and Resume to let visitors save and come back later. Entry Automation to export and delete form entries on a daily, weekly, or monthly basis. Integrations Google Sheets Zapier PayPal Commerce Stripe – We’re a Stripe Verified Partner for Payments. Square Authorize.Net Mercado Pago Mailchimp AWeber Campaign Monitor GetResponse Constant Contact Airtable Notion Drip ActiveCampaign HubSpot Brevo MailerLite MailPoet ConvertKit Klaviyo SendGrid Salesforce Slack Dropbox Google Calendar Google Drive Twilio Pipedrive Make Zoho CRM You can see why WPForms is the best WordPress contact form plugin on the market! Want to unlock these features? Upgrade to our Pro version. Credits This plugin is created by Syed Balkhi. Branding Guidelines WPForms® is a registered trademark of WPForms LLC. When writing about the contact form plugin by WPForms, please make sure to uppercase the initial 3 letters. WPForms (correct) WP Forms (incorrect) wpforms (incorrect) wpform (incorrect) Notes WPForms is absolutely, positively the most beginner-friendly WordPress contact form plugin on the market. It is both easy and powerful. We took the pain out of creating online forms and made it easy. Check out all WPForms features. Also, I’m the founder of WPBeginner, the largest WordPress resource site for beginners. It was a huge priority for me to make a WordPress contact form plugin that beginners can use without any training. I feel that we have done that here. I hope you enjoy using WPForms. Thank you, Syed Balkhi