Smush – Image Optimization, Compression, Lazy Load, WebP & CDN vs ID Image Ad Popup & Roadblock

ID Image Ad Popup & Roadblock is a lightweight WordPress plugin for showing responsive image popups on your site. You can build unlimited popups, each with its own images, targeting rules, schedule, and analytics tracking. Whether you are running a flash sale, promoting a new product, capturing leads, or showing a site-wide notice, ID Image Ad Popup & Roadblock gives you full control over when, where, and how each popup appears. Version 2.0.0 introduced a modernized card-and-tab admin UI, a new Tracking tab for Google Tag Manager and Google Analytics 4, a Mobile Max Width setting, a Show Logo option, and timezone-correct scheduling. Version 2.1.0 hardens the popup on real mobile devices with viewport-bound sizing, a body-scroll lock, a smarter close button position on narrow screens, and higher z-index so no theme header can render above the popup. All existing popups from earlier versions keep working without any changes. Key Features Multiple Popups * Create unlimited popups, each with its own settings. * Manage everything from the dedicated Popup Ad menu in the WordPress admin. Modernized Admin UI (new in 2.0.0) * Rounded pill-tab navigation for Media, Display Rules, Appearance, and Tracking. * Clean white card layout for every settings section. * Rounded buttons, consistent input styling, and modern toggle switches. * Fully backward compatible with popups saved in earlier versions. Smart Display Rules * Show on Entire Website, Home Page Only, All Pages, or All Single Posts. * Target Specific Page(s) or Specific Post(s) using a live search picker. * WooCommerce: target All Product Pages or Specific Product Page(s) when WooCommerce is active. * Home Page detection now works reliably with Elementor and custom template setups. Responsive Image Support * Separate images for Desktop and Mobile via the native WordPress Media Library. * Popup is automatically suppressed on a device if no image is set for it. * Desktop Max Width in pixels (default 900px). * Mobile Max Width as a percentage of the viewport (new in 2.0.0, default 90%). Show Site Logo (new in 2.0.0) * Optional per-popup toggle to display your site logo (from Customizer, Site Identity, Logo) at the top of the popup. * The logo is scaled responsively so it looks right on any device. Popup Scheduling * Independent Start Date and Time and End Date and Time per popup. * Each date bound is evaluated on its own, set only a start, only an end, or both. * Timezone-aware (fixed in 2.0.0): dates are now parsed using the WordPress timezone from Settings, General, instead of the server timezone. Appearance and Behavior * Configurable Delay Before Opening (default 3 seconds). * Auto Close After timer, set to 0 to disable (default 15 seconds). * Customizable Overlay Color and Overlay Opacity. * Linkable popup image with Target URL (opens in a new tab, rel="noopener noreferrer"). Analytics and Tracking (new in 2.0.0) * Optional per-popup Tracking tab, with an on/off switch and a unique Popup ID slug. * When tracking is enabled, the popup link gets an HTML id matching your Popup ID slug, so any existing GTM click trigger or Element Visibility trigger can target it directly with zero GTM changes. * The plugin also pushes standardized events to window.dataLayer: * popup_view when the popup appears. * popup_click when the popup image/link is clicked. * popup_close when the popup is closed (X, overlay, or auto-close). * Every event carries popup_id and popup_title. Click events also add link_url. Close events also add close_reason (button, overlay, or auto) and time_shown_ms. Use these in GA4 to filter and report per popup. Native WordPress Integration * Built on Custom Post Type, no custom database tables. * Native WordPress Media Uploader, no third-party dependencies for uploads. * Automatic one-time data migration from the old single-setting version. * Clean uninstall (new in 2.0.0), a proper uninstall.php removes all popup posts and plugin options when you delete the plugin. Use Cases Flash sales and limited-time promotions New product announcements Email list opt-ins and lead capture WooCommerce product-specific upsells Event announcements and countdowns Site-wide notices and alerts Support For help, documentation, or bug reports, visit the ID Image Ad Popup & Roadblock Support Page. Further documentation and usage guides are available at our official documentation. License ID Image Ad Popup & Roadblock is licensed under the GPLv2 or later. You can freely redistribute and modify it under the terms of the license. The full license text is available here: GPLv2 License

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.