Side-by-side comparison · 24 data points
| HTML Editor Syntax Highlighter | Shortcodes Ultimate – Content Elements | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | HTML Editor Syntax Highlighter | Shortcodes Ultimate – Content Elements |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.9 ★ |
| Total reviews | 110 | ★ 5.9k |
| Active installs | 50,000+ | 400,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, Shortcodes Ultimate – Content Elements is the stronger choice for most WordPress Plugin Directory merchants — 4.9★ vs HTML Editor Syntax Highlighter's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Shortcodes Ultimate – Content Elements has the larger user base (5,923 reviews vs 110), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HTML Editor Syntax Highlighter's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Shortcodes Ultimate – Content Elements; mid-market and enterprise merchants with specific feature requirements should evaluate both — HTML Editor Syntax Highlighter's 110-review base may include the workflow context that matches your specific use case better than Shortcodes Ultimate – Content Elements's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: HTML Editor Syntax Highlighter audit • Shortcodes Ultimate – Content Elements audit
| Keyword | HTML Editor Syntax Highlighter | Shortcodes Ultimate – Content Elements |
|---|---|---|
| faq | Not ranked | #7 |
| live support | Not ranked | #32 |
| survey | #197 | Not ranked |
| feedback form | #976 | Not ranked |
Shortcodes Ultimate – Content Elements has the higher average rating (4.9★ from 5,923 reviews) compared to HTML Editor Syntax Highlighter (4.4★ from 110 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. HTML Editor Syntax Highlighter fits better if you prioritize broader integrations; Shortcodes Ultimate – Content Elements is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Shortcodes Ultimate – Content Elements has more onboarding documentation maturity (5,923 reviews vs 110), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
HTML Editor Syntax Highlighter typically suits early-stage and growth-mode stores based on its review-base composition (110 reviews). Shortcodes Ultimate – Content Elements aligns more with established stores with steady traffic (5,923 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. HTML Editor Syntax Highlighter and Shortcodes Ultimate – Content Elements both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HTML Editor Syntax Highlighter" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
