HT Easy GA4 – Google Analytics WordPress Plugin vs Plausible Analytics

HT Easy GA4 – Google Analytics 4 WordPress plugin is a great option for those in search of the best Google Analytics WordPress plugin for WordPress website traffic analytics. This easy-to-use and intuitive Google Analytics plugin for WordPress enables you to link your WordPress site with Google Analytics 4 with a few clicks and get complete analytics for WordPress site. The plugin developed by the HasThemes team can be pretty useful if you are a user of Google Analytics 4, also known as GA4. In the past, it was a little complicated to combine website and mobile app usage data using the older Google Analytics tools. The only way it was possible was by using separate Google Analytics property. With the latest Google Analytics 4 version, you will get more advantages over the older Universal Analytics tool in terms of web analytics. HT Easy GA4 is an exceptional Google Analytics 4 WordPress plugin that brings actionable website insights directly to your WordPress dashboard. With HT Easy GA4, you gain access to customized reports designed to eliminate unnecessary clutter and present only the vital statistics that truly matter for your business growth. This means you can easily assess what’s driving success and identify areas that need improvement. Empower your decision-making with clear, relevant data, and optimize your website’s performance based on real-time, valuable information. Documentation | Purchase Pro | Support Benefits of using Google Analytics 4 ( GA4 ) Unified view between app and web Updated user interface with several new reporting tools More intelligent user privacy and tracking features A plethora of parameters Key Features 👉 Manually Track your Visitors behavior with GA4 measurement_id 👉 Automatically Track visitors and View reports with Google Login 👉 View Standard Reports Sessions Page View Bounce Rate Top Pages Top Referrers Top country’s User Types Device Types 👉 Generate and View Reports for a Custom Period of Time 👉 Compare Chart Reports With Previous Periods of Time 👉 GDPR Cookie Notice 👉 WooCommerce Integration (Pro) 👉 Exclude Administrators from being tracked 👉 Exclude Custom User Roles from being tracked (Pro) 👉 GA4 Inspector Tool – Debug and verify your Google Analytics 4 implementation with a real-time debug panel 👉 Custom Events with Dynamic parameters and presets 👉 Purchase Event Tracking – Track WooCommerce purchase transactions in GA4 👉 Google Ads Conversion Tracking – Track WooCommerce purchase conversions in Google Ads 👉 Server-Side Event Tracking – Track events via GA4 Measurement Protocol to bypass ad blockers 🔥 Premium Features 🔥 E-commerce Reports Transactions Revenue Average Purchase Revenue Total Purchase Revenue Products Viewed Products Added to the Cart Products Checked Out Products Purchase Quantity Top Products Top Brands Top Sources Real-time Reports Page Views per Minute Active Users Top Pages Top Events Top country’s Device Types E-Commerce Events (Pro) View Product View Category Add to Cart Initiate Checkout Video & Audio Events Vimeo Video Engagement Self Hosted Video Engagement Self Hosted Audio Engagement Google Ads Advanced Conversion Events Add to Cart Conversions Begin Checkout Conversions View Product Conversions View Category Conversions Details of Each Feature of HT Easy GA4 Login With Google – With HT GA4, login with Google allows you to seamlessly access the property and measurement ID of your Google account. This integration provides a convenient and efficient way to view and manage your Google Analytics data directly within the HT GA4 plugin. Integration with WooCommerce – The HT GA4 plugin is compatible with WooCommerce. As a result, it facilitates tracking various eCommerce activities on your WooCommerce store easier. This feature can also provide you with vital insights that you can use to enhance your store for business growth. Thus, it would be a perfect plugin for Google Analytics for WooCommerce. GA4 Inspector Tool – The GA4 Inspector is a powerful debugging tool that helps you verify your Google Analytics 4 implementation in real-time. When enabled, it displays a debug panel on your website that shows which GA4 measurement IDs are present, checks if the Google Analytics gtag script is properly loaded, and verifies if the dataLayer is present and working correctly. Simply add ?htga4_inspector=1 to any page URL to activate the inspector and troubleshoot your GA4 setup. Custom Events – Create and track custom events with dynamic parameters to monitor specific user interactions on your website. The custom events feature allows you to set up event tracking for form submissions, button clicks, and other user actions using CSS selectors. You can configure event names, parameters, and trigger conditions with both simple and advanced parameter modes. This feature includes presets for common tracking scenarios and supports both static and dynamic parameter values to provide comprehensive insights into user behavior and engagement. Google Ads Conversion Tracking – Seamlessly integrate Google Ads conversion tracking with your WooCommerce store to measure the effectiveness of your advertising campaigns. Track purchase conversions automatically and send them directly to Google Ads with detailed product information, transaction values, and customer data. The delayed conversion tracking system ensures that conversions are properly attributed even when customers complete their purchase during a later visit. With multiple tracking hooks including payment completion, thank you pages, and order status changes, you can be confident that no conversion goes untracked. This feature helps you optimize your Google Ads campaigns by providing accurate conversion data and ROI metrics. Purchase conversion tracking is available in the free version, while advanced conversion events (Add to Cart, Begin Checkout, View Product, View Category) are available in the Pro version for comprehensive conversion funnel analysis. Server-Side Event Tracking – Send GA4 events directly from your server using the Measurement Protocol API, bypassing browser-based ad blockers and privacy extensions that can block traditional client-side tracking. This ensures more accurate and complete analytics data by capturing events that would otherwise be lost. All events maintain user session continuity with proper client ID and session ID handling. Enable this feature in the plugin settings and configure your Measurement Protocol API secret to start tracking events reliably, even when visitors use ad-blocking software. Standard Reports Sessions – A session represents a user’s interactions with your website within a specific time frame. Monitoring sessions help you understand user behavior and spot trends. Page Views – Page views count how many times a page on your website has been loaded. This data helps identify popular pages and traffic drivers. *Bounce Rate – Bounce rate indicates the percentage of users leaving your website after viewing only one page. Identifying high bounce rate pages can guide UX improvements. Top Pages – The top pages report displays the pages that have the highest page views, allowing you to promote popular content effectively. Top Referrers – This report reveals websites sending the most traffic to your site, enabling targeted marketing efforts. Also, this report shows how many sessions that website sent traffic to your site. Top Countries – Identify the top countries where your website visitors come from and tailor marketing and content strategies accordingly. Besides, you can get the session wise data of visitors coming from different countries. User Types – The user types report categorizes visitors (new, returning, not set, etc.), aiding in segmenting your audience for personalized campaigns. Device Types – The device types report shows the devices such as Desktop, Tablet, Mobile, etc. that users utilize to access your website, facilitating optimizations for a better user experience. eCommerce Events (Pro) This plugin contains a number of features for eCommerce tracking for various events. View Product – The “View Product” event tracks when a user views a specific product on your eCommerce website. This data helps you understand which products are attracting the most interest and engagement from your visitors. View Category – The “View Category” event allows you to monitor when users explore a particular category of products on your online store. This information assists in identifying popular product categories and user preferences. Add to Cart – The “Add to Cart” event is triggered when a user adds a product to their shopping cart. Tracking this event helps you gauge the level of interest in different products and evaluate the effectiveness of your marketing efforts. Initiate Checkout – The “Initiate Checkout” event is recorded when a user starts the checkout process for their selected items. Monitoring this event provides insights into your conversion funnel and identifies potential barriers in the checkout process. Purchase – The “Purchase” event tracks successful transactions when a user completes the payment process for their order. This is a crucial event to measure the overall performance and revenue generated by your e-commerce website. eCommerce Reports (Pro) The following are some remarkable eCommerce reports tracking features available in HT Easy GA4: Transactions – Track the number of sales made on your website to identify sales trends and performance. Average Purchase Revenue – Discover the average amount spent by each user during a purchase, helping identify profitable products and optimize marketing efforts. Total Purchase Revenue – Monitor the total amount of money spent on your website to track revenue trends and website performance. Products Viewed – Keep track of the number of times each product is viewed to identify popular items for promotion. Products Added to Cart – Monitor the number of times each product is added to the cart to optimize website engagement. Products Checked Out – Track the number of times each product is purchased to analyze purchase behavior. Products Purchase Quantity – Monitor the quantity of each product purchased to ensure adequate inventory management. Top Products – HT Easy GA4 enables you to view the analytics of top products in your store in a streamlined and user-friendly table format. Get data about product purchase quantity, product revenue, product views, add to carts, carts to view, etc. Thus, you can identify the most popular products to focus on promoting and optimizing your inventory. Top Brands – Get the analytics of top brands in table format that people are liking. Therefore, you can discover the most preferred brands to better understand customer preferences and preferences in the market. Get reports on brand name, product views, prchase quantity, product revenue, etc. Top Sources – With the intuitive table-format report, you can easily access valuable data about the websites sending traffic to your site. This comprehensive report allows you to analyze product views, product quantity, and product revenue originating from different sources. By understanding where your website traffic is coming from and how it influences product interactions and revenue, you can make informed decisions to optimize marketing strategies and enhance overall website performance. If you are running a website or app, you might already know how important the Google Analytics tool is when it comes to tracking and understanding different website data. Here website data refers to customer behavior, user experience, online content, device functionality, and many more. In case you are not familiar with the Google Analytics tool, it is one of the best web analytic tools that allow you to collect many vital reports, and stats, using which you will get to discover things you probably didn’t even know about your website visitors. By analyzing these crucial data, you will be able to maximize your website performance while growing your business at the same time. Though GA4 property enables more robust cross-device and cross-platform tracking, Google still recommends using the latest tool to take its advantage even if you don’t have a mobile app. You can use Google Analytics 4 for a website, an app, or both a website and an app together. To help you with adding the latest Google Analytics property to your WordPress website, the HT Easy GA4 ( Google Analytics 4 ) plugin will allow you to incorporate an analytic script to your existing theme and start tracking your website or mobile app usage data right away. Moreover, the plugin is super easy to use and you don’t have to write a single line of code. All you have to do is add a measurement ID, and you are good to go. 🎬 Video created by the community Our Other Plugins We have a lot of plugins and extensions that might interest you. Try out other projects by following this link: ShopLentor (Woolentor) – WooCommerce page builder with 125+ widgets, 36 modules including Shopify-style checkout, Quick View, Wishlist, and Compare features. Support Genix – AI-powered helpdesk with ticketing system, knowledge base, and 24/7 chatbot support for customer service. HT Mega For Elementor – Elementor addon with 135+ widgets, AI Content Writer, Theme Builder, Mega Menu Builder, and 790+ ready blocks. Hashbar WP Notification Bar – Create unlimited notification bars for announcements, promotions, and alerts. WP Plugin Manager – Disable certain plugins on specific pages or posts for better performance. Activate or deactivate plugins on a per-page basis. Extensions For CF7 – Contact Form 7 Database, Conditional Fields, and Mailchimp integration for lead generation. Whols – WooCommerce wholesale pricing plugin. Set wholesale prices, custom registration fields, and minimum requirements. Works like Wholesale Suite, B2Bking. JustTables – WooCommerce product table plugin with 28 pre-built columns, custom fields support, and drag-and-drop ordering. Swatchly – WooCommerce product variation swatches with color, label, and image swatch types. HT Slider For Elementor – Powerful slider addon for Elementor with custom styling options and navigation controls. HT Contact Form – Elementor addon for Contact Form 7 with drag-and-drop and custom styling options. Need Help? Is there any feature that you want to get in this plugin? Needs assistance to use this plugin? Feel free to Contact us

Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress. Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup. No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR. Live Demo. You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required. We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. Visit our website for full details. Why WordPress users choose Plausible Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand. “I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO “I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta Here are the main reasons that WordPress users love Plausible. Simple analytics dashboard for WordPress Get all your key metrics in a single, clear dashboard. See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus. Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute. Lightweight analytics that won’t slow your WordPress site Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics. Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance. More accurate analytics you can trust Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools. First-party tracking option helps bypass blockers No data sampling or estimation Count more real visitors compared to traditional analytics tools Features a real time dashboard, that’s actually real time Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices. WordPress analytics without cookies or consent banners Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc. No cookies No personal data collection No persistent identifiers No cross-site or cross-device tracking Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU. You can track your traffic without showing cookie consent banners. Track events, content, marketing campaigns and revenue Understand how people use your site and what drives results. Track: Engagement and behavior — scroll depth, bounce rate and time on page Content performance — top pages, entry pages, authors, categories and taxonomies Events (no code needed) — outbound links, file downloads, form submissions, site searches, 404 pages and affiliate link clicks Marketing campaigns — analyze traffic from UTM-tagged campaigns across ads, email and social Custom events — define your own goals and conversions without writing code Revenue and funnels — track purchases, conversion rates and customer journeys Built-in WooCommerce and Easy Digital Downloads analytics Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution. Track activities like adding to cart, removing from cart, entering checkout and completing a purchase Track revenue and conversions automatically View the full purchase funnel from product view to checkout Measure cart abandonment and drop-off points Understand which channels drive sales Shareable and client-friendly dashboards Your stats are private by default but can be shared. Public dashboards via custom links Private links with optional password protection Team access with user roles Open source and transparent Plausible is open source software. You can inspect and verify the code on GitHub. We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too. Smooth transition from Google Analytics Switching from Google Analytics is simple and you won’t lose the insights that matter. Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers and campaign performance. No complicated configuration, no learning curve, just clear insights from day one. Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience. Built for WordPress Plausible fits naturally into how WordPress sites are built and managed: Works with any WordPress theme Compatible with caching and performance plugins Works with multilingual sites built with WPML, with each language domain on its own dashboard No need to edit theme files or use tag managers Simple setup with no coding required View your stats directly in your WordPress dashboard Google Analytics alternative for WordPress If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity. No overwhelming reports or menus No data sampling No complex configuration One intuitive dashboard No GDPR, CCPA, PECR, etc., compliance headaches Who is this for? Bloggers, publishers and content creators who want to understand which posts perform best, where traffic comes from, and how readers engage Businesses and marketers tracking conversions, campaigns, and growth across SEO, ads, email and social channels WooCommerce and digital store owners who want simple revenue tracking, funnels and insights into customer journeys Agencies and freelancers managing multiple WordPress sites and sharing clean, client-friendly dashboards Product teams and startups measuring user behavior, key events and conversion funnels without complex setup Privacy-conscious site owners who want analytics without cookies, personal data collection or consent banners Anyone switching from Google Analytics who wants a simpler, faster and more intuitive analytics experience Features Easy setup and integration Automatically includes tracking code in your site header Simple plugin settings page with onboarding guide Works with caching plugins and CDNs Proxy support to bypass ad blockers and improve stats accuracy Import your historical Google Analytics stats Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features WordPress-specific tracking Automatically track post authors, categories and custom taxonomies for deeper content insights Enable Enhanced Measurements to track file downloads, outbound links, affiliate clicks, form submissions, site searches and 404 error pages automatically Track events without coding using CSS classes directly in the WordPress editor No JavaScript knowledge required — everything can be configured from the plugin settings Disable tracking for admin users or selected user roles Ecommerce and conversions WooCommerce and Easy Digital Downloads integration Revenue tracking Conversion tracking and funnels Campaign tracking with UTM parameters Integrate with Google Search Console for search queries data within Plausible dashboard Insights and reporting One-page dashboard with all key metrics View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too) Email and Slack reports Traffic spike notifications Filter and segment by any metric For more information: How to setup Plausible Analytics WordPress plugin. Pricing Plausible Analytics is a subscription-based service. Free 30-day trial No credit card required No data selling or tracking We’re funded by our customers, not by collecting or selling personal data.