Side-by-side comparison · 24 data points
| HM Multiple Roles | Shortcodes Ultimate – Content Elements | |
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| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
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| Metric | HM Multiple Roles | Shortcodes Ultimate – Content Elements |
|---|---|---|
| Rating | 3.6 ★ | ★ 4.9 ★ |
| Total reviews | 5 | ★ 5.9k |
| Active installs | 1,000+ | 400,000+ |
| Free plan | — | — |
Based on the data on this page, Shortcodes Ultimate – Content Elements is the stronger choice for most WordPress Plugin Directory site owners — 4.9★ vs HM Multiple Roles's 3.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Shortcodes Ultimate – Content Elements has the larger user base (5,924 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HM Multiple Roles's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage site owners who need fast install and low risk should default to Shortcodes Ultimate – Content Elements; mid-market and enterprise site owners with specific feature requirements should evaluate both — HM Multiple Roles's 5-review base may include the workflow context that matches your specific use case better than Shortcodes Ultimate – Content Elements's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: HM Multiple Roles audit • Shortcodes Ultimate – Content Elements audit
| Keyword | HM Multiple Roles | Shortcodes Ultimate – Content Elements |
|---|---|---|
| faq | #607 | #12 |
| live support | Not ranked | #43 |
No tracked changes.
Shortcodes Ultimate – Content Elements has the higher average rating (4.9★ from 5,924 reviews) compared to HM Multiple Roles (3.6★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Shortcodes Ultimate – Content Elements holds the higher average rating (4.9★ vs 3.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory. Shortcodes Ultimate – Content Elements has the deeper published review base (5,924 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
HM Multiple Roles typically suits early-stage and growth-mode teams based on its published review base (5 reviews). Shortcodes Ultimate – Content Elements typically suits established teams with steady usage based on its published review base (5,924 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. HM Multiple Roles and Shortcodes Ultimate – Content Elements both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HM Multiple Roles" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
