Side-by-side comparison · 24 data points
| Highlight Text | Shortcodes Ultimate – Content Elements | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Highlight Text | Shortcodes Ultimate – Content Elements |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 5.9k |
| Active installs | 100+ | 400,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Highlight Text and Shortcodes Ultimate – Content Elements are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Shortcodes Ultimate – Content Elements has the larger user base (5,923 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Highlight Text's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Highlight Text audit • Shortcodes Ultimate – Content Elements audit
| Keyword | Highlight Text | Shortcodes Ultimate – Content Elements |
|---|---|---|
| faq | Not ranked | #7 |
| live support | Not ranked | #32 |
Highlight Text (5.0★, 1 reviews) and Shortcodes Ultimate – Content Elements (4.9★, 5,923 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Highlight Text fits better if you prioritize rating consistency; Shortcodes Ultimate – Content Elements is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Shortcodes Ultimate – Content Elements has more onboarding documentation maturity (5,923 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Highlight Text typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). Shortcodes Ultimate – Content Elements aligns more with established stores with steady traffic (5,923 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Highlight Text and Shortcodes Ultimate – Content Elements both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Highlight Text" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
