Site Kit by Google – Analytics, Search Console, AdSense, Speed vs Parse.ly

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.

Designed and built for digital publishers, Parse.ly helps you understand how your audience is connecting to your content. Thousands of writers, editors, site managers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience. Join industry leaders — like NBA, Slate, News Corp, and Condé Nast — who already use Parse.ly to bring clarity to content, audience, and analytics. Feedback, suggestions, questions or concerns? Open a new GitHub issue or email us at [email protected]. We always want to hear from you! NOTE: The plugin requires an active Parse.ly account. Sign up for a free Parse.ly demo. Features The wp-parsely plugin is packed with features that allow for a seamless integration process, and brings the power of the Parse.ly dashboard into WordPress. Automated integration The plugin automatically inserts the Parse.ly metadata and JavaScript in all published pages and posts (Custom Post Types are supported). It also provides a settings page to customize your integration, with options including: – Output Parse.ly metadata as JSON-LD or repeated meta tags. – Choose whether logged-in users should be tracked. – Define how to track every Post Type (as Post, Non-Post or no tracking). Parse.ly Content Intelligence Content Intelligence is a set of content insight tools including: – The Parse.ly Dashboard Widget – Displays the site’s top posts in the WordPress Dashboard. – The Parse.ly Stats Column – Displays published post performance for the last 7 days in Post Lists. – The Engagement Boost feature – Helps you increase page views and engagement by strategically placing links to key content within high-performing articles on your site. – The Parse.ly Editor Sidebar – This sidebar is integrated into the WordPress Editor and offers insights about the content currently being edited such as: – Title Suggestions – Generates title suggestions for the post/page currently being edited. – Smart Linking – Automatically adds links to the current content that point to the most relevant and top-performing posts. – Related Posts – Displays a list of the website’s most successful posts, similar to the post/page currently being edited. – Performance Stats – Displays performance metrics about the content currently being edited. – Excerpt Suggestions – Generates an excerpt suggestion for the post/page currently being edited, from the Excerpt panel of the Post Editor’s settings. The Parse.ly Recommendations Block The plugin includes a Recommendations Block that displays a list of posts related to the currently viewed post/page. The Block is useful for showcasing related content to visitors, and it can also be used in Site Editing mode or as a Block-based Widget. Advanced integrations support While the plugin works out of the box for basic integrations, it offers a host of features that easily allow for advanced integration scenarios: – Support for Google Tag Manager, AMP, Google Web Stories and Cloudflare is included. – The plugin exposes the wpParselyOnLoad and wpParselyOnReady JavaScript hooks that allow for advanced integrations requiring JavaScript, such as Dynamic Tracking. – Support for WordPress network/multisite and decoupled/headless (GraphQL and WP Rest API) setups is included. – Last but not least, a wide range of hooks is available in order to customize the plugin’s functionality even further. Documentation and resources Plugin Documentation. Commonly Asked Questions. Changelog. IMPORTANT: If you are a WordPress VIP customer, please consult the WordPress VIP documentation for more details. Sample Parse.ly metadata The standard Parse.ly JavaScript tracker inserted before the closing body tag: A sample JSON-LD structured data for a home page or section page: {"@context":"http:\/\/schema.org","@type":"WebPage","headline":"WordPress VIP","url":"http:\/\/wpvip.com\/"} A sample JSON-LD meta tag and structured data for an article or post: {"@context":"http:\/\/schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/wpvip.com\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/"},"headline":"How the WordPress Gutenberg Block Editor Empowers Enterprise Content Creators","url":"http:\/\/wpvip.com\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/","thumbnailUrl":"https:\/\/wpvip.com\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120","image":{"@type":"ImageObject","url":"https:\/\/wpvip.com\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120"},"dateCreated":"2021-04-09T15:13:13Z","datePublished":"2021-04-09T15:13:13Z","dateModified":"2021-04-09T15:13:13Z","articleSection":"Gutenberg","author":[{"@type":"Person","name":"Sam Wendland"}],"creator":["Sam Wendland"],"publisher":{"@type":"Organization","name":"The Enterprise Content Management Platform | WordPress VIP","logo":"https:\/\/wpvip.com\/wp-content\/uploads\/2020\/11\/cropped-favicon-dark.png"},"keywords":[]} Contributing Development, code hosting and issue tracking of this plugin happens on the wp-parsely GitHub repository. Active development happens on the develop branch and releases are made off the trunk branch. To run the plugin locally or to contribute to it, please check the instructions in the CONTRIBUTING file.