Site Kit by Google – Analytics, Search Console, AdSense, Speed vs Spyglasses – AI Traffic Analytics

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.

Important: This plugin requires a free account with Spyglasses. Sign up at spyglasses.io to get your API key. By using this plugin, you agree to our Terms of Service and Privacy Policy. Spyglasses provides advanced detection for AI agents, bots, and AI referrer traffic that interacts with your WordPress site. Key Features AI Agent Detection: Automatically detect traffic from AI browsing assistants AI Referrer Tracking: Identify human visitors who clicked links from AI-generated content Real-time Monitoring: Track and monitor AI-related traffic to your site Bot Blocking: Selectively block specific AI agents or entire categories of bots AI Model Trainer Protection: Prevent AI systems from scraping your content for model training Dashboard Insights: View detailed analytics on AI traffic via the Spyglasses dashboard Central Management: Configure all blocking settings from your Spyglasses dashboard Lightweight: Minimal impact on site performance and user experience Easy Setup: Simple configuration with just an API key Auto-Updating Patterns: Automatically syncs with latest AI detection patterns daily Smart Filtering: Automatically excludes WordPress internal processes to prevent log pollution Cache-Friendly: Fully compatible with all major caching plugins including LiteSpeed Cache, WP Super Cache, W3TC, WP Rocket, and more Reliable Fallbacks: Local pattern storage ensures detection continues working even during API outages How It Works Spyglasses uses pattern recognition to identify: AI agents and bots visiting your site through user-agent detection Human visitors from AI platforms through referrer detection When AI-related traffic is detected, information about the visit is securely sent to the Spyglasses collector for analysis and reporting. You can also choose to block specific types of bots from accessing your site through your Spyglasses dashboard. Privacy & Transparency Spyglasses only collects information about AI-related traffic, not about your regular human visitors. All code is open source and available for review on GitHub. External Services This plugin connects to external Spyglasses API services to provide AI traffic detection and analytics functionality. A Spyglasses account is required for the plugin to work. Spyglasses Pattern API What it does: Downloads the latest AI agent detection patterns to keep your site’s bot detection up-to-date. API Endpoint: https://www.spyglasses.io/api/patterns Data sent: Your API key for authentication When: Daily automatic sync (if enabled) or manual sync from plugin settings Purpose: Ensures your site can detect the newest AI agents and bots as they emerge Spyglasses Collector API What it does: Receives and processes data about AI agent and other bot visits to your website for analytics and reporting. API Endpoint: https://www.spyglasses.io/api/collect Data sent when an AI agent or bot is detected: * IP Address of the AI agent/bot * User Agent string of the AI agent/bot * URL/web page that was visited * HTTP request headers from the AI agent/bot * Request method (GET, POST, etc.) * Response status code and timing * Referrer information (if available) * Timestamp of the visit When: Only when traffic matching AI agent or bot patterns is detected on your site Purpose: Provides analytics dashboard showing AI traffic patterns, blocked requests, and detailed visitor logs Important: No data about regular human visitors is collected or sent. Only traffic that matches known AI agent patterns triggers data collection. Service Provider Both services are provided by Orchestra AI, Inc.: Website: spyglasses.io Terms of Service: spyglasses.io/legal/terms Privacy Policy: spyglasses.io/legal/privacy-policy