Site Kit by Google – Analytics, Search Console, AdSense, Speed vs Simple Tracking

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.

Simple Tracking adds an admin interface where you can easily add your tracking and conversion pixels, such as Google Analytics, Meta Pixel, TikTok Pixel, and more. Additionally manage all your social media links, and display them on your site using shortcodes or template code. Supported Tracking Services Google Analytics (GA4) Google Tag Manager Meta Pixel (Facebook/Instagram) LinkedIn Insight Tag Pinterest Tag TikTok Pixel Twitter / X Pixel Snapchat Pixel Custom Code Injection Add custom tracking scripts or code snippets to: Header (wp_head) – Before closing tag Body (wp_body_open) – Right after opening tag Footer (wp_footer) – Before closing tag Available Social Media Platforms Facebook Twitter / X Instagram Threads Bluesky WhatsApp Pinterest YouTube TikTok Yelp Snapchat Discord WordPress.com LinkedIn Tumblr Flickr Custom Link 1 Custom Link 2 You can use the social media links as PHP code within your template files or as shortcodes within the editor and widgets. Social Media Icons Display beautiful SVG social media icons with customizable size, color, and style: [social-icons] - Displays all configured social icons [social-icons platforms="facebook,twitter,instagram"] - Display specific platforms [social-icons size="32" color="#000000" hover="#0073aa" style="circle"] - Customize appearance Available styles: default, circle, square, rounded Change default icon settings in the Style tab. Social Link Shortcode Display a text link to a social media profile: [social-link social_id="fburl" link_title="Follow us on Facebook"] Template Usage Use in your theme templates: Support Please submit your support requests through the WordPress forums for Simple Tracking. For feature requests or suggestions, contact us at [email protected]