| Site Kit by Google – Analytics, Search Console, AdSense, Speed | Metricool | |
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Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
| Metric | Site Kit by Google – Analytics, Search Console, AdSense, Speed | Metricool |
|---|---|---|
| Rating | ★ 4.2 ★ | 3.9 ★ |
| Total reviews | ★ 982 | 7 |
| Active installs | 5,000,000+ | — |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, Site Kit by Google – Analytics, Search Console, AdSense, Speed is the stronger choice for most WordPress Plugin Directory merchants — 4.2★ vs Metricool's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Site Kit by Google – Analytics, Search Console, AdSense, Speed has the larger user base (982 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Metricool's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Site Kit by Google – Analytics, Search Console, AdSense, Speed; mid-market and enterprise merchants with specific feature requirements should evaluate both — Metricool's 7-review base may include the workflow context that matches your specific use case better than Site Kit by Google – Analytics, Search Console, AdSense, Speed's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Site Kit by Google – Analytics, Search Console, AdSense, Speed audit • Metricool audit
| Keyword | Site Kit by Google – Analytics, Search Console, AdSense, Speed | Metricool |
|---|---|---|
| survey | #4 | Not ranked |
| customer service | #25 | Not ranked |
| customer support | #55 | Not ranked |
Site Kit by Google – Analytics, Search Console, AdSense, Speed has the higher average rating (4.2★ from 982 reviews) compared to Metricool (3.9★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Site Kit by Google – Analytics, Search Console, AdSense, Speed fits better if you prioritize rating consistency; Metricool is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. Site Kit by Google – Analytics, Search Console, AdSense, Speed has more onboarding documentation maturity (982 reviews vs 7), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Site Kit by Google – Analytics, Search Console, AdSense, Speed typically suits early-stage and growth-mode stores based on its review-base composition (982 reviews). Metricool aligns more with early-stage and growth-mode stores (7 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Site Kit by Google – Analytics, Search Console, AdSense, Speed and Metricool both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Metricool" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
