Site Kit by Google – Analytics, Search Console, AdSense, Speed vs Include Sitename in Search Results

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.

This plugin adds the JSON-LD schema.org markup for including the Site Name in Search Results on the homepage. This new feature was presented on the Official Google Webmaster Central Blog (Thursday, April 16, 2015 ). There is more info on the Google Developers Website. Use structured data markup on your public website to indicate the preferred name you want Google to display in Search results. You can also provide more than one possible name for your site, and let Google Search algorithms choose between them. Once Google has crawled and indexed the updated page, we can use the provided name in Search results as shown in the screenshot. If you use WordPress SEO by Yoast version 1.6 or newer, you don’t need to use this plugin, as this feature has been included in the version 1.6 update. There is more information in the FAQ section of the plugin. What can I do with this plugin? This plugin adds the JSON-LD schema.org markup for including the Site Name in Search Results on the homepage. After activating the plugin you have to configure the Name you want Google to display in your search results instead of the domain name. When Google next crawls your page, its indexing algorithms will process the site name specified by your markup and make it eligible to be used in Search results. Note: It can take some time before you see a change to the presentation of your site in Search results. Also, Google’s algorithms might choose not to use the name you provided, or not might choose to show the domain name instead. INCLUDE SITENAME IN SEARCH RESULTS in your Language! This first release is avaliable in English and Spanish. In the languages folder we have included the necessary files to translate this plugin. If you would like the plugin in your language and you’re good at translating, please drop us a line at Contact us. Further Reading You can access the description of the plugin in Spanish at: Include Sitename in Search Results en castellano. Contact For further information please send us an email. Translating WordPress Plugins The steps involved in translating a plugin are: Run a tool over the code to produce a POT file (Portable Object Template), simply a list of all localizable text. Our plugins allready havae this POT file in the /languages/ folder. Use a plain text editor or a special localization tool to generate a translation for each piece of text. This produces a PO file (Portable Object). The only difference between a POT and PO file is that the PO file contains translations. Compile the PO file to produce a MO file (Machine Object), which can then be used in the theme or plugin. In order to translate a plugin you will need a special software tool like poEdit, which is a cross-platform graphical tool that is available for Windows, Linux, and Mac OS X. The naming of your PO and MO files is very important and must match the desired locale. The naming convention is: language_COUNTRY.po and plugins have an additional naming convention whereby the plugin name is added to the filename: pluginname-fr_FR.po That is, the plugin name name must be the language code followed by an underscore, followed by a code for the country (in uppercase). If the encoding of the file is not UTF-8 then the encoding must be specified. For example: en_US – US English en_UK – UK English es_ES – Spanish from Spain fr_FR – French from France zh_CN – Simplified Chinese A list of language codes can be found here, and country codes can be found here. A full list of encoding names can also be found at IANA.