MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs VigIA – AI Visibility, Analytics & Control

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

VigIA (Spanish for “lookout” or “watchman”, incorporating “IA” – Spanish for “AI”) is a complete AI visibility toolkit for WordPress. Monitor 60+ AI crawlers, control access to your content, and optimize how AI systems discover and understand your site. What does VigIA do? Scores your AI visibility with a 100-point analyzer covering 20 checks across 5 categories Tracks AI crawlers visiting your site (GPTBot, ClaudeBot, PerplexityBot, and 60+ others) Provides detailed analytics with advanced filters, server-side pagination, and exportable reports with metadata banner Blocks unwanted crawlers via PHP (403 response) Manages robots.txt rules for AI crawlers with compliance monitoring Sends email alerts about crawler activity (daily, weekly, or monthly) Generates llms.txt files to help AI systems understand your site Serves markdown endpoints for posts, pages, taxonomy archives (categories, tags, WooCommerce product categories, custom taxonomies) and WooCommerce products with schema-like data Generates JSON-LD structured data with Site Identity and AI Discovery signals Exposes abilities for AI agents and automation tools (WordPress 6.9+) Key Features AI Visibility Analyzer * 100-point scoring system with letter grades (A+ to F) * 20 individual checks across 5 categories * Access & AI Discovery (37 pts): robots.txt, AI bot directives, Content Signals, llms.txt, sitemap, RSS feed * Structured Data & Semantic Context (25 pts): JSON-LD schemas, Open Graph, Twitter Cards, meta description, canonical URL * Content Structure & Readability (20 pts): heading hierarchy, semantic HTML5, image alt text, content/HTML ratio * AI Interaction & Distribution (8 pts): markdown delivery, AI share buttons * Access Performance (10 pts): TTFB measurement * Smart recommendations with direct links to VigIA features and plugin suggestions * Analyze any page on your site with URL autocomplete selector * Results cached for 24 hours with manual re-analyze option Analytics Dashboard * Total visits, unique crawlers, and pages crawled statistics * Timeline chart with daily breakdown * Category distribution (AI Training, AI Search, AI Assistant, Data Scraper) * Top crawlers and most crawled pages tables with paginated navigation * Share Buttons & AI-powered Summaries integration: see share button clicks per page * Recent activity log with content type and HTTP status columns (color coded by status family) * Advanced filters: multi-select crawler picker, content type, HTTP status code, and configurable date range * Server-side pagination with four-button pager (first, previous, next, last) — operates over the full database, not just the latest 500 rows * Period comparison functionality * CSV export with a metadata banner (site name, site URL, export type, date range, export timestamp, applied filters) * “Export filtered CSV” button that downloads exactly what the active filters return, with vigia-filtered-YYYY-MM-DD.csv filename * Content type detection distinguishes Home, Post, Page, Product, custom CPTs, Category archive, Tag archive, Date/Author archive, Feed, Sitemap, REST API, File, Admin / login attempts (/wp-admin, /wp-login.php), WordPress system (admin-ajax, xmlrpc, wp-cron, wp-comments-post), 404 Not found, and Other Crawler Blocking * Block crawlers via PHP with 403 Forbidden response * Quick block dropdown in analytics dashboard * Manage blocks from Extras page * Works on any server (Apache, Nginx, LiteSpeed, etc.) Robots.txt Management * Add Disallow rules for AI crawlers * Visual preview of your robots.txt * Compliance monitoring: see which crawlers ignore your rules * One-click blocking for non-compliant crawlers * Works with both physical and virtual robots.txt Email Alerts * Daily, weekly, or monthly reports * Three detail levels: Minimal, Normal, Complete * Non-compliant crawler warnings * Activity comparison with previous period Markdown for Agents * Serve posts, pages and any public post type as optimized markdown for AI agents * Serve taxonomy archive pages (categories, tags, WooCommerce product categories, custom taxonomies) as markdown — disabled by default, opt in per taxonomy * Dedicated .md URL endpoints (e.g., /your-post.md, /category/news.md, /product-category/electronics.md) * Accept: text/markdown content negotiation on posts and taxonomy archive pages * Discoverability via Link HTTP headers and HTML tags * YAML frontmatter for posts: title, date, modified, author, image, categories, tags, post type, lang * YAML frontmatter for taxonomy terms: title, description, url, type, taxonomy, parent, count, image (term meta), lang * WooCommerce product frontmatter adds schema-like fields: sku, product_type, price, regular_price, sale_price, currency, availability, stock_quantity, rating, rating_count, review_count * Taxonomy term body includes the term description (rendered through the_content), the list of direct child terms in hierarchical taxonomies, and an excerpt of the latest posts/products assigned to the term * Product listings inside product_cat archives include an inline summary with formatted price, “was X” on sale items, star rating and out-of-stock flag * Respects blocking rules (blocked crawlers get 403) and LLMs.txt exclusion filters * Per-term noindex detection from Yoast SEO, Rank Math, All in One SEO and SEOPress * Analytics integration: tracks markdown requests per crawler * X-Markdown-Tokens response header * Filters: vigia_markdown_post_eligible, vigia_markdown_term_eligible, vigia_markdown_term_posts_limit * Follows the Cloudflare Markdown for Agents standard LLMs.txt Generator * Select content by post type with one click * Filter by taxonomies (categories, tags, custom) * Manual include/exclude with AJAX search * Exclude by URL patterns (wildcards supported) * SEO plugin integration (auto-exclude noindex content) * Auto-regeneration (daily, weekly, monthly) * Robots.txt integration (add llms.txt and llms-full.txt references) * Generate llms.txt and llms-full.txt files * Full content or excerpt mode * Compatible with Yoast SEO, Rank Math, All in One SEO, SEOPress, The SEO Framework, and Native SEO NoIndexer JSON-LD Structured Data * Generate WebSite and Organization/Person schema for site identity * AI Discovery: ReadAction pointers to llms.txt, llms-full.txt, and Markdown for Agents endpoints * Social profiles and sameAs links for brand identity across the web * SearchAction for Google sitelinks search box * Media library integration for logo selection * SEO plugin conflict detection (Yoast, Rank Math, AIOSEO, SEOPress, The SEO Framework) * Choose output page (front page or any published page) * Live JSON-LD preview with real-time updates * Smart integration with LLMs.txt and Markdown for Agents features Supported AI Crawlers VigIA monitors 60+ AI crawlers including: OpenAI: GPTBot, OAI-SearchBot, OAI-AdsBot, ChatGPT-User Anthropic: ClaudeBot, Claude-SearchBot, Claude-User, Claude-Code Google: Google-Extended, GoogleOther, Gemini-Deep-Research, Google-NotebookLM Perplexity: PerplexityBot, Perplexity-User Meta: Meta-ExternalAgent, FacebookBot, Meta-WebIndexer Amazon: Amazonbot, Amzn-SearchBot, bedrockbot Mistral: MistralAI-User, MistralAI-Index Microsoft: BingBot ByteDance: Bytespider Apple: Applebot-Extended And many more… Privacy Focused VigIA stores visitor data locally in your WordPress database. No data is sent to external servers. Abilities API VigIA is one of the first WordPress plugins to implement the Abilities API introduced in WordPress 6.9. This API allows AI agents, automation tools, and external systems to discover and interact with VigIA’s functionality in a standardized, secure way. What are Abilities? Abilities are self-contained units of functionality that VigIA exposes through WordPress’s central registry. Each ability has defined inputs, outputs, and permissions, making it easy for automation tools to understand and use them. Available Abilities VigIA registers the following abilities: Analytics vigia/get-crawler-stats – Get statistics about AI crawler visits (total visits, unique crawlers, pages crawled) vigia/get-top-crawlers – Get a ranked list of most active AI crawlers vigia/get-top-pages – Get the most crawled pages on your site Blocking vigia/get-blocked-items – List all blocked crawlers and IP addresses vigia/block-crawler – Block a crawler by User-Agent pattern vigia/unblock-crawler – Remove an existing block Robots.txt vigia/get-robots-rules – Get current AI crawler rules in robots.txt vigia/add-robots-disallow – Add a Disallow directive for a crawler vigia/remove-robots-rule – Remove a robots.txt rule Use Cases Automated monitoring: AI agents can query crawler statistics and alert you to anomalies Reactive blocking: Automation tools can block crawlers that repeatedly ignore robots.txt External dashboards: Aggregate data from multiple WordPress sites with VigIA installed WP-CLI integration: Future command-line access through the Abilities API n8n / Make workflows: Build custom automation flows using VigIA’s abilities Requirements The Abilities API ships with WordPress 6.9 and later. On older WordPress versions, VigIA works normally but abilities and MCP are not available. MCP Server (Model Context Protocol) VigIA exposes its 9 abilities as native MCP tools to any MCP-compatible client (Claude Code, Cursor, Claude Desktop, Codex CLI, Antigravity, Continue, Cline, Zed and similar) using the official WordPress MCP Adapter. The adapter ships bundled with the plugin, so the MCP endpoint is active right after installation — no Composer step or terminal access required. Requirements WordPress 6.9 or later (provides the Abilities API) Quick connect (recommended) Open VigIA > Extras > MCP and click “Generate password and connection commands”. The plugin creates a dedicated Application Password named VigIA MCP and renders ready-to-paste commands for Claude Code, Cursor, Claude Desktop and a generic block (URL + Authorization header) for any other MCP client. The plain password is shown only once. If you lose it, revoke the entry from the same panel and generate a new one. Endpoint https://your-site.example/wp-json/vigia/v1/mcp The endpoint uses HTTP Basic auth with the WordPress Application Password. The user must have the manage_options capability. Connecting Claude Code Quick Connect builds the full command for you. The shape is: claude mcp add --transport http vigia https://your-site.example/wp-json/vigia/v1/mcp --header "Authorization: Basic BASE64_OF_USER_AND_APP_PASSWORD" Claude Code merges the new entry into its config file automatically — no risk of breaking other servers. Connecting Cursor Save the JSON block from Quick Connect as ~/.cursor/mcp.json. You can also reach this file from inside Cursor at Settings → Cursor Settings → MCP. If the file already exists with other content, see the FAQ. Claude Desktop and other clients Claude Desktop does not speak HTTP MCP, so it needs a small bridge and a config file of its own. Any other client (Codex CLI, Continue, Cline, Antigravity, Zed, or your own) takes the two raw values Quick Connect exposes: the server URL and the Authorization header. Both cases are covered in the FAQ, together with how to merge VigIA into a config file that already exists without losing what is in it. Read-only mode If you only want your AI to consult VigIA (not change anything), enable “Read-only mode” in the MCP tab. While on, write actions (block, unblock, robots changes) return a permission denied error. Read actions (statistics, top crawlers, blocked items, robots rules) keep working. The toggle stores a vigia_mcp_read_only option that hooks into the vigia_can_write_via_abilities filter. Developers can still force read-only from a mu-plugin: add_filter( 'vigia_can_write_via_abilities', '__return_false' ); The mu-plugin filter at the default priority takes precedence over the toggle. Who can reach the endpoint The endpoint requires the capability to manage options, the same one every tool behind it already asked for. The vigia_mcp_transport_capability filter can lower that bar; each tool keeps its own permission check. After connecting Restart your MCP client after adding the server so it picks up the new tools. Then try a few prompts to confirm everything is wired up: “Show me VigIA crawler stats for the last 7 days.” “List the top 5 most crawled pages on this site.” “Add a robots.txt Disallow rule for TestBot and then list the current AI crawler rules.” The third example exercises a read + write + read round-trip, which is the most complete sanity check. Support Need private support or custom development? Do you need one-on-one help, priority troubleshooting, or a custom feature, integration, or tweak built specifically for your site? I offer private support and custom development. Just contact me and tell me what you need. Need help or have suggestions? Official website WordPress support forum YouTube channel Documentation and tutorials Love the plugin? Please leave us a 5-star review and help spread the word! About AyudaWP We are specialists in WordPress security, SEO, AI and performance optimization plugins. We create tools that solve real problems for WordPress site owners while maintaining the highest coding standards and accessibility requirements.