MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs Spyglasses – AI Traffic Analytics

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

Important: This plugin requires a free account with Spyglasses. Sign up at spyglasses.io to get your API key. By using this plugin, you agree to our Terms of Service and Privacy Policy. Spyglasses provides advanced detection for AI agents, bots, and AI referrer traffic that interacts with your WordPress site. Key Features AI Agent Detection: Automatically detect traffic from AI browsing assistants AI Referrer Tracking: Identify human visitors who clicked links from AI-generated content Real-time Monitoring: Track and monitor AI-related traffic to your site Bot Blocking: Selectively block specific AI agents or entire categories of bots AI Model Trainer Protection: Prevent AI systems from scraping your content for model training Dashboard Insights: View detailed analytics on AI traffic via the Spyglasses dashboard Central Management: Configure all blocking settings from your Spyglasses dashboard Lightweight: Minimal impact on site performance and user experience Easy Setup: Simple configuration with just an API key Auto-Updating Patterns: Automatically syncs with latest AI detection patterns daily Smart Filtering: Automatically excludes WordPress internal processes to prevent log pollution Cache-Friendly: Fully compatible with all major caching plugins including LiteSpeed Cache, WP Super Cache, W3TC, WP Rocket, and more Reliable Fallbacks: Local pattern storage ensures detection continues working even during API outages How It Works Spyglasses uses pattern recognition to identify: AI agents and bots visiting your site through user-agent detection Human visitors from AI platforms through referrer detection When AI-related traffic is detected, information about the visit is securely sent to the Spyglasses collector for analysis and reporting. You can also choose to block specific types of bots from accessing your site through your Spyglasses dashboard. Privacy & Transparency Spyglasses only collects information about AI-related traffic, not about your regular human visitors. All code is open source and available for review on GitHub. External Services This plugin connects to external Spyglasses API services to provide AI traffic detection and analytics functionality. A Spyglasses account is required for the plugin to work. Spyglasses Pattern API What it does: Downloads the latest AI agent detection patterns to keep your site’s bot detection up-to-date. API Endpoint: https://www.spyglasses.io/api/patterns Data sent: Your API key for authentication When: Daily automatic sync (if enabled) or manual sync from plugin settings Purpose: Ensures your site can detect the newest AI agents and bots as they emerge Spyglasses Collector API What it does: Receives and processes data about AI agent and other bot visits to your website for analytics and reporting. API Endpoint: https://www.spyglasses.io/api/collect Data sent when an AI agent or bot is detected: * IP Address of the AI agent/bot * User Agent string of the AI agent/bot * URL/web page that was visited * HTTP request headers from the AI agent/bot * Request method (GET, POST, etc.) * Response status code and timing * Referrer information (if available) * Timestamp of the visit When: Only when traffic matching AI agent or bot patterns is detected on your site Purpose: Provides analytics dashboard showing AI traffic patterns, blocked requests, and detailed visitor logs Important: No data about regular human visitors is collected or sent. Only traffic that matches known AI agent patterns triggers data collection. Service Provider Both services are provided by Orchestra AI, Inc.: Website: spyglasses.io Terms of Service: spyglasses.io/legal/terms Privacy Policy: spyglasses.io/legal/privacy-policy