MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs Profound Agent Analytics

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

Profound Agent Analytics is a powerful WordPress plugin that integrates with Profound’s edge log analysis service to identify, classify, and provide reporting on bot and human traffic to your website. The plugin works by efficiently collecting and sending request data from public pages to Profound’s analytics platform. Read more here Key Features Non-blocking Performance: Uses an asynchronous queue system to ensure zero impact on page load times Privacy-Focused: Query parameter redaction to protect sensitive data Smart Batching: Efficiently sends logs in batches to minimize network overhead Circuit Breaker: Automatic protection against API failures to prevent cascading issues Flexible Configuration: Extensive settings for customizing what data is collected and sent Enterprise Ready: Supports environment variables and constants for API key configuration How It Works The plugin captures essential HTTP request metadata (method, path, status, timing) Data is immediately queued in a local database table with minimal overhead A background process sends batched logs to Profound’s API endpoint Failures are automatically retried with exponential backoff Your Profound dashboard provides real-time insights into your traffic Privacy & Security Profound Agent Analytics is designed with privacy and security at its core: Complete IP Tracking: Captures full IP addresses for accurate traffic analysis and reverse DNS lookups (required for bot detection) Sensitive Data Protection: Automatically redacts passwords, tokens, and credit card information from query parameters Public Traffic Only: Excludes all WordPress admin, REST API, and system paths – only tracks public visitor traffic Encrypted Storage: API keys are encrypted using WordPress salts when Sodium extension is available No Cookie Tracking: Server-side only – does not use cookies or client-side tracking Performance Optimized Adds less than 1ms to request processing time Efficient database operations with proper indexing Automatic cleanup of old log entries Memory-aware batching to prevent large payloads Configurable queue size limits Privacy Policy This plugin sends data to Profound’s analytics service (https://artemis.api.tryprofound.com). The data sent includes: – Full IP addresses (required for bot detection and traffic analysis) – Request URLs from public pages only (admin and system paths are excluded) – HTTP headers (user agent, referer) – Response metadata (status code, size, duration) – Query parameters (with sensitive values redacted) The plugin only tracks public visitor traffic. WordPress admin activity, user actions, and system operations are not collected. All data is processed in accordance with Profound’s privacy policy available at https://tryprofound.com/privacy-policy System Requirements WordPress 6.0 or higher PHP 7.4 or higher MySQL 5.7+ or MariaDB 10.2+ Ability to make outbound HTTPS requests WP-Cron enabled (or real cron configured) Sodium PHP extension (recommended for encryption) Development & Testing This plugin includes a .wp-env.json configuration for local testing using wp-env. This requires Docker (or OrbStack) and Node.js. Running Compatibility Tests Start the environment: npx @wordpress/env start Verify the plugin activates without errors: npx @wordpress/env run cli wp plugin deactivate agent-analytics-wp-plugin npx @wordpress/env run cli wp plugin activate agent-analytics-wp-plugin Verify all classes instantiate and core functionality works: npx @wordpress/env run cli wp eval ‘new AgentAnalytics\Settings(); new AgentAnalytics\Queue(); echo “OK”;’ Check for PHP errors, warnings, or deprecation notices (WP_DEBUG is enabled): npx @wordpress/env run cli cat /var/www/html/wp-content/debug.log If the file does not exist, there are no errors. Stop the environment: npx @wordpress/env stop To test against a different WordPress version, edit the core value in .wp-env.json (e.g. "WordPress/WordPress#7.0") and restart. Deploying to WordPress.org See DEPLOY.md for instructions on publishing releases and updating the “Tested up to” value via SVN. Support For support, please contact [email protected]