MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs Ninjalytics

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

Ninjalytics creates powerful sales reports and order exports for your WooCommerce store. Generate detailed product sales reports with charts, or export individual order line items for fulfillment and accounting. Choose from 15+ pre-built templates, customize which fields to include, filter by date ranges and order status, and preview everything live before downloading. Perfect for smart decision making, monitoring sales performance, order fulfillment, inventory management, and accounting. Works with both WooCommerce and Easy Digital Downloads (beta). Previously using “Product Sales Report for WooCommerce” and “Export Order Items for WooCommerce” as separate plugins? Ninjalytics replaces both – everything you need is now in one plugin, plus more. Reporting Features & Benefits Live preview and one-click download – see your data instantly before exporting Pre-built report templates – quickly create reports from 15+ ready-made templates including Top Selling Products, Stock Reports, Sales by Region, Live Carts analysis*, and more Order Export Mode – export individual order line items with full order details (billing/shipping info, order status, dates) – replaces Export Order Items plugin functionality Flexible date ranges – use quick shortcuts like “Last 7 days,” “This Year,” or set precise relative and absolute date ranges Order status filtering – include or exclude sales based on transaction status Product-specific reporting – store-wide reports, by product(s), product categories, and/or custom segmentation Interactive charts – create line and bar charts to help visualize your data Report presets – save custom report settings to regenerate reports later Variation support – report on variations separately or together Custom sorting – set display order for your data Flexible field selection – choose what fields to include in your report from dozens of available fields Cost of Goods (COGS) tracking – calculate profit and margins (requires compatible COGS plugin) Exclude free products – leave free products out of your report Row limits – set report to only include top X results CSV export – export in versatile CSV format for universal spreadsheet compatibility High Performance Order Storage (HPOS) – full support for WooCommerce’s modern order storage system Customizable live preview – link order and product IDs directly to their pages, color-code order status, and highlight negative numbers in the preview table Import & Export Report Settings —- save a report’s configuration to a file and load it back in seconds. Great for backups, moving between stores, or sharing setups. Works with WooCommerce, Live Carts for WooCommerce and Easy Digital Downloads (beta) View, Download, and Share Use the report builder to quickly create a custom report, view in your dashboard, or click “Download Report” and your custom report will be generated and downloaded as a CSV. Import to your favorite spreadsheet software or share it with members of your team. Pre-Built Report Templates Ninjalytics includes 15+ ready-to-use report templates to get you started quickly: Product Sales Templates: Blank Product Report: A minimal starting point for a product report – pick your own fields and settings from scratch. All Sales: Sales trend chart with quantity sold and revenue after discounts, shown per product. Top Selling Products: Identify top selling products with quantities and revenue in a single view. Top Rated Products: See products with the highest customer ratings to highlight quality performers. (Pro only) Sales by Product: Review sales totals grouped by product to spot trends quickly. Refunds By Product: Top products by refunded amount in the period. Compare with sales columns; add a calculated field for refund rate if you need it. (Pro only) Inventory Management Templates: Stock Report: Monitor stock levels and surface products that need replenishment. Low & Out Of Stock: Lowest on-hand quantities first so shortages stand out; sold units follow the report dates and statuses. Geographic & Segmentation Templates: Sales by Country: Analyse performance by billing country for geo insights. Sales by Currency: Track sales totals by currency when selling internationally. Sales by Payment Method: Compare revenue by payment method to understand buyer preferences. Sales Trend (Monthly): Revenue and units sold summed by calendar month across the dates you choose. Sales Trend (Weekly): Revenue and units sold summed by week across the dates you choose. Top Revenue By Billing Email: Ranking of billing emails by revenue in your date range, with units, orders and average order total (top 100 rows). Sales by US State: Break down sales totals by US state for regional insights. (Pro only) Refund Trend (Monthly): Refunded amounts and units by calendar month across the dates you choose. (Pro only) Order Export Templates: Blank Order Export: A minimal starting point for an order export – choose your own fields, one row per order or per line item. Accounting: One row per completed order with totals, tax, and billing country for bookkeeping. Fulfillment & Shipping: One row per order with shipping contact, address, method and quantities for picking, packing and labels. Refunds & Returns: One row per refunded order with status, and amounts. Line Items (One Row Per Item): One row per line item for supplier files, picking lists and SKU-level analysis. Order Margin Summary: One row per completed order with revenue and tax amounts. COGS columns appear when cost tracking is enabled. Live Carts Templates: Live Carts Report: Aggregate cart statistics and trends Live Carts Export: Individual cart details export Carts by Status: Segment carts by status (active, abandoned, converted) Average Cart Value: Monitor cart value trends over time Requires free Live Carts for WooCommerce plugin) Simple Filtering Ninjalytics gives you a ton of control for zeroing in on what’s important. See what products are performing best based on quantity or sales so you can refine your online sales strategy. Filter by date range, order status, item, and/or category. Live Carts Integration When you have the free Live Carts for WooCommerce plugin installed (Pro version also available), Ninjalytics automatically adds specialized reporting templates for analyzing abandoned and active shopping carts. Track cart abandonment rates, monitor cart values, and understand customer behavior before checkout to optimize your conversion funnel. Key Reporting Fields Available: Product Sales Reports: Product Image, ID, SKU, Name Variation ID, SKU, Attributes Product Categories Current Stock Quantity Quantity Sold Gross Sales Gross Sales (After Discounts) Total Sales Including Tax Cost of Goods Sold (COGS, Profit, Gross Margin) Order Count, Average Order Total Line Item Count And more… Order Export Reports: Order ID, Status, Total, Date/Time Order Item Type, Line Item Name Billing Name, Phone, Email, Address, State Shipping Name, Phone, Email, Address Line Item Quantity, Gross, Total Line Item Tax, Taxes Order Shipping Methods Product details for each line item And more… You can rename any field in your reports and reposition it. Note: The Pro version adds additional advanced fields including product prices, detailed taxes, refund data, customer notes, order notes, custom meta fields, and more. See “Get Pro Features” section for details. Get Pro Features If you are a power user needing advanced options for fine-tuning reports, upgrade to pro: Email reports – send reports to any email address with a single click, or use scheduled reports addon for automation Multiple export formats – save reports in XLSX (Excel), HTML, or Enhanced HTML formats in addition to CSV Pie charts – create pie charts for visual data representation (free version includes line and bar charts) Alternative date ranges – filter orders by paid date, completed date, or custom date fields (e.g., delivery date from other plugins) instead of order date Custom calculated fields – create your own formulas using arithmetic operators and built-in functions (Concatenate, Get Post Title, Get Permalink, Timestamp to Date/Time, and more) to calculate custom metrics Advanced field customization – include custom product/order meta fields Expanded product filtering – filter by product tags, custom fields, and product variation-specific attributes Multiple custom segments – use several custom segmentation fields at the same time for complex data grouping User role filtering – generate reports filtered by customer user roles (both default and custom roles) Order meta filtering – limit reports to orders matching specific custom meta field values (e.g., delivery date, custom order tags) Advanced order fields – access to Order Source, Order Notes, Customer Notes, Shipping State, and refund-related fields Ninjalytics App – access your reports on the go with the Ninjalytics app for Android or iOS (beta)! Want more? – check out our add-ons for expansion plugins Reviews ⭐️⭐️⭐️⭐️⭐️ “I needed reports to help make informed decisions for ordering new stock from suppliers and the Ninjalytics was perfect. It can create very granular reports for specific product categories or one grand report for all our products. Well done!” - @krooisant ⭐️⭐️⭐️⭐️⭐️ “I was looking for good frontend reports for my marketplace and I came across the winning trio, Ninjalytics, Export Items Pro in combination with Frontend Reports. This trio was the best for the job.” - Yinon Tubi If you like this plugin, please consider leaving a comment or review. Documentation Explore the full Ninjalytics documentation: Introduction Compatibility Presets & Templates Report Dates Report Configuration Products Orders Segmentation Fields Table & Downloads Charts Data & Display Extending Ninjalytics Addons & Integrations Looking to automate your reports, share them on the frontend of your site, or export details about an individual sale for order fulfillment? Upgrade or become a member for access to these add-ons: Scheduled Email Reports – email your reports as an attachment on a recurring schedule Frontend Reports – embed a report or a download link in a post or a page Export Order Items Pro – export order details for use in order fulfillment and data analysis You may also like these plugins BerryPress has built a range of powerful plugins for WooCommerce and WordPress. Check out some of our favorites below – and don’t forget to leave a ⭐⭐⭐⭐⭐ review to help others in the community discover them! Inline Image Upload for BBPress – Add a TinyMCE WYSIWYG editor to BBPress forums and enable inline image uploads, so users can easily attach and display images within their posts. PhotoBerry Studio – Create beautiful, customizable product photo galleries directly in your WordPress dashboard. Automatic Product Categories – Available as a free version and Pro. Automatically assign products to categories based on custom rules, saving you time and keeping your store organized. Live Carts for WooCommerce – Free plugin to view and analyze live shopping carts in real time to understand user behavior and optimize conversions (Pro version also available). Integrates with Ninjalytics to add 4 specialized cart reporting templates. Customer Address Change Notification for WooCommerce – Get instant notifications when customers update their shipping or billing address, helping you stay on top of changes and prevent delivery issues. LoginBerry – Automatic email verification for WordPress accounts. Stops fake signups by requiring a 6-digit activation code before users can log in – zero configuration needed. To view BerryPress’s premium WordPress plugins and themes, visit our WordPress products catalog page. Enjoy!