MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) vs Independent Analytics – WordPress Analytics Plugin

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)

Google Analytics is complicated! You shouldn’t have to spend hours on tracking scripts, variables, dimensions, and other complexities just to answer basic questions about your visitors. That’s why we built Independent Analytics. Independent Analytics gives you simple, common-sense stats you can use to grow your website. It automatically tracks your visitors and adds easy-to-read reports right inside your WordPress admin dashboard. As a Google Analytics alternative, Independent Analytics also offers superior privacy for yourself and your visitors. It does not use cookies, store personal data, or communicate with external servers. All of your data is created and stored in your WP database. This is a free plugin and doesn’t require you to create an account on another site. Loved by the WP Community ❤️ Independent Analytics has received praise and renown from WP Tuts, Web Squadron, WP Weekly, WP Builds, and many more publications. Get Started in 60 Seconds Visit your Plugins > Add New menu Search for “Independent Analytics” Install and enjoy 🙂 Independent Analytics starts tracking visitors immediately. No JavaScript. No code snippets. No account to create. Just install and activate, and clear your cache once if you’re using a caching plugin. Your data starts showing up right away, so you can refresh the page and check how it’s going. Who’s it for? Bloggers: Find out which posts are getting traction without wading through a dashboard built for enterprise marketing teams. Use Independent Analytics for simple blog statistics and blog stats that show you what’s actually being read. Builders & agencies: Give your clients analytics that they can easily understand and access from within the WP dashboard. No more fielding questions about complex GA4 reports or Google Tag Manager configurations. eCommerce stores: Check which products get the most views and what visitors are searching for before buying. Uncover your most valuable traffic sources to streamline your marketing, and get more advanced eCommerce store analytics with the Pro version. News sites: You need same-day site stats and a fast way to see what’s resonating now. The analytics update in real-time and you can quickly check your post views in the Posts menu while you work. You might also enjoy the real-time dashboard included in the Pro version. Startups: Get straight to the most valuable data without digging through endless menus. Find out where your early adopters are coming from and what messaging resonates with them. Nonprofits: You want to know where your donors come from and which campaigns get attention, without using cookies that violate donor trust. Easily share analytics access with other team members to get everyone on board with using data to advance your mission. Fully Private for You and Your Visitors Without privacy friendly analytics, you could be at risk of violating regional privacy laws, such as the GDPR (DSGVO) or CCPA. Independent Analytics Analytics is a privacy first analytics solution designed from the ground up for legal compliance. No communication with external servers No cookies No personal data Skip the complexity of consent banners and data processing agreements by using self-hosted, cookieless analytics. What You Can Track Independent Analytics includes a wealth of metrics for understanding your visitors: Visitor tracking – track visitors across your site and see your unique visitor count, page views, and sessions. Engagement tracking – see how long people spend on your site, how often they “bounce,” and how many pages they view on average. Referral tracking – see your top referrers and traffic sources. Know which sites, search engines, AI platforms, and social networks send you traffic. Geographic tracking – see the countries and cities of your visitors. Device tracking – discover the device types people are using to access your site, including a mobile vs. desktop comparison. Campaign tracking – use UTM tracking to measure the performance of your marketing campaigns. Create UTM links and track results in the Campaigns report (Pro). Click tracking & link tracking – track clicks on any link or button. Includes outbound link tracking and download tracking for file download tracking (Pro). Form tracking & form analytics – automatically track form submissions across 20+ form plugins (Pro). Sales tracking & revenue tracking – connect your store for full eCommerce tracking with WooCommerce analytics and WooCommerce tracking. Also supports FluentCart, Easy Digital Downloads, SureCart, and PaidMembershipsPro (Pro). Metrics at a Glance Your analytics dashboard displays all the web analytics you need in one place: Page view and unique visitor counter Bounce rate and views per session Session duration and page view duration Popular posts and popular pages (top pages sorted by any metric) Top referrers and traffic sources Landing pages, entry pages, and exit pages Country statistics and city statistics with an interactive world map Device statistics, browser statistics, and operating system breakdowns Visitors growth and views growth Every metric updates in real-time so you always have fresh website traffic data. Filter, sort, and segment by date range, post type, author, and many other factors. Explore the Simple, Yet Powerful Features Our WordPress statistics plugin is more robust than a simple hit counter and includes all of the following features: Pages report – discover your most visited pages. Referrers report – find the sites sending you traffic. Geographic report – see which countries and cities your visitors are from. Devices report – get a breakdown of traffic by device type, browser, and operating system. CSV exporting – export any report to CSV for further analysis in tools like Excel or Looker Studio. PDF exporting – export any report as a beautiful PDF report to share with colleagues. Saved reports – create and save custom reports to the sidebar. Share access with authors – share access with any user role in a few clicks and optionally limit the stats to only content published by the author. White-label the dashboard – white-label the analytics for non-admins to remove any branding and external links. View counts in the Posts menu – check how many views your recent posts have while browsing the Posts menu. Dashboard widget – get a quick look at your stats when you login. Admin toolbar stats – see how many views each page has while viewing or editing it. Public view counter – show off how many views each post on your site has gotten. Ignore user roles – easily ignore activity from admins while recording traffic from .Subscribers and Customers. Ignore IP addresses – add any IP address to your ignore list in just two clicks. Automatically delete old data – delete data older than X months/years to limit the total data storage. Filtering system – segment your data with the powerful filters. Essential metrics – find your views, visitors, sessions, bounce rate, session duration, and views per session metrics in the Quick Stats, chart, and data table. Visitors Growth – find your fastest-growing pages and referrers. Author stats – sort and filter your pages by author. Post type stats – segment by post type to view stats for your posts, search results, custom post types, 404 pages, and more. Landing page stats – Use the Entrances metric to find your top landing pages. Developer API – the rudimentary developer API lets you get stats from any page on your site. RTL support – Independent Analytics works just as well for right-to-left languages. Mobile-friendly – the Analytics dashboard is fully compatible with mobile devices. Campaigns report (Pro) – create and track UTM campaign links. Real-time analytics (Pro) – see live visitors on your site right now. Click tracking (Pro) – track clicks on any link without touching code. eCommerce analytics (Pro) – integration with WooCommerce, FluentCart, EDD, SureCart, and PaidMembershipsPro. lets you find your most profitable campaigns, landing pages, and referrers. User journeys (Pro) – explore every recorded session including a timeline for each one, so you can understand exactly how visitors use your website. Form tracking (Pro) – automatically track form submissions and discover where your leads are coming from. Integration with 20+ top form plugins, such as WPForms, Contact Form 7, Fluent Forms, Gravity Forms, Mailchimp for WordPress, Ninja Forms, Formidable Forms, and more. Overview report (Pro) – create the perfect analytics dashboard for your website with the customizable Overview report. Solo reports (Pro) – view dedicated reports for individual pages and referrers. HTML email reports (Pro) – schedule a beautiful daily, weekly, or monthly email report for yourself and your clients. Explore every feature with screenshots here → Built for Speed and Accuracy Independent Analytics is a lightweight analytics plugin that won’t slow your site down. It uses a single, optimized database query to record each visit. No external scripts. No third-party requests. Without the need for a consent banner, your analytics are much more accurate. Only 31% of visitors accept cookie banners. Unlike sampling-based tools, every single visit is recorded and no additional data is simulated. What you see in the dashboard is what actually happened on your site. A Better Alternative If you’re tired of bloated or invasive analytics tools, Independent Analytics is a refreshing change. People use it as a: Google Analytics alternative – no account needed and no data sent to Google. All your website analytics stay on your server. Matomo alternative – lighter weight, easier to use, and fully self-hosted without needing to maintain a separate application. Jetpack Stats alternative – faster, more feature-rich, and doesn’t require a WordPress.com connection. MonsterInsights alternative – view your web analytics natively in WordPress without connecting to Google Analytics. Plausible alternative – similar privacy-first approach but fully free and self-hosted with no monthly fee. Fathom alternative – similar simple analytics philosophy, but free and hosted entirely on your own server. Clicky alternative – real-time analytics without sending your visitor data to an external service. WordPress Stats You Can Count On Independent Analytics is the WordPress stats plugin trusted by over 100,000 websites. Whether you need simple site stats for a personal blog or full website statistics for a growing business, it gives you everything in one plugin. Use it as your complete web analytics solution: track website traffic, monitor website traffic patterns over time, and understand where your visitors come from and what they do. It’s the WordPress analytics plugin the web has been missing. Independent Analytics Pro Get more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, real-time analytics, click event tracking, eCommerce sales tracking (WooCommerce, FluentCart, EDD, SureCart), user journeys, form conversion tracking, HTML email reports, and a customizable Overview report. Click here to get Independent Analytics Pro → Who Made This? Independent Analytics is designed and developed by Ben Sibley and Andrew Mead in the beautiful city of Philadelphia. Check out our interview on the WP Builds podcast if you’d like to hear our story.