Goal Tracker – Custom Event Tracking for GA4 vs Machete

TLDR: Goal Tracker for Google Analytics GA4 is a no-code plugin that helps you set up event tracking for your WordPress website. This plugin makes it easy to track in-page elements such as call-to-action buttons, forms, ad visibility, and more with Google Analytics GA4. Best of all is that you don’t have to write custom code. Working with GA4 can be challenging, especially if you migrate from Universal Analytics. But if you give it a chance, GA4 can become a powerful tool. We set out to help you become an advanced user of Google Analytics without having to learn code. 🎁 What’s in the box? Track Links – both internal and external Track Email Links – We create a dedicated event for email links. Visibility Tracking – Fire an event when an element comes into view on the page (Ads, CTA buttons, Pricing Tables…) Click Tracking – Track user clicks on any element on the page, such as a contact form submit button or a call to action button. Recommended Events – Our user interface takes out the guesswork when using “recommended events”. Much more to come in the next few months. Upgrade to our Pro version: Goal Tracker for Google Analytics GA4 is the professional version of our plugin and adds more tracking capabilities: WooCommerce Tracking User Tracking Placeholders to enrich your event data Track Self-Hosted Media audio and video YouTube and Vimeo support Plugin Management permissions for teams Track Contact Form 7 submissions Access to our Pro support team Want to see the plugin in action? 🏷 Already using Google Tag Manager? While Google Tag Manager has been here for years, we think that could improve when it comes to event tracking. Goal Tracker for Google Analytics reduces the guesswork involved with recommended events and only takes a few clicks. Oh, and the plugin can work on a website that already uses Google Tag Manager. Need help? You can read the documentation pages here – https://www.wpgoaltracker.com/ga4-help-center/ 🗓 Want to reach out? If you have any questions or suggestions or need help setting up the plugin, you can schedule a call, and we’ll be happy to chat.

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.