Canada Property Valuation & Rent Lead Widgets vs Really Simple Security – Simple and Performant Security (formerly Really Simple SSL)

Canada Property Valuation & Rent Lead Widgets helps real estate agents, teams, brokerages, mortgage professionals and property-service websites turn website visitors into higher-context property leads. Instead of asking visitors to fill out a generic contact form first, the plugin lets your website offer useful property intelligence upfront. Visitors can request automated property value and rent insights, share their intent and timeline, opt in for monthly property updates, and engage with optional equity or property-insight modules. The plugin is designed for branded real estate lead capture workflows, including: Property value estimate requests Rent estimate requests Combined value + rent estimate experiences Range-only display options Seller, landlord, refinance and buyer-intent capture Monthly homeowner update opt-ins Buyer property watch and alert-style workflows Optional equity dashboard inputs Optional AI-generated property summaries Lead storage and export from WordPress Optional CRM webhook posting Optional Google Maps address autocomplete, maps and geocoding This plugin requires an approved Gnowise API key to generate valuation and/or rent estimate results. Optional integrations such as Google Maps, OpenAI, email verification providers and CRM webhooks require separate configuration by the site administrator. Built for real estate lead generation The plugin is intended for websites that want to provide a more useful visitor experience before asking for contact information. Common use cases include: Listing-side lead capture Buyer-side property watch alerts Past-client equity check-ins Investor and landlord conversations Mortgage, refinance and HELOC-style conversations Brokerage or team website lead routing Landing pages for paid advertising campaigns Main features White-label public widget Configurable brand name, logo, colours and page copy Address-led property lookup flow Value estimate, rent estimate or combined estimate modes Public display controls, including range-only mode Optional homeowner email result flow Optional monthly homeowner update consent Optional lead score and lead momentum indicators Optional Scenario Snapshot Lite for supported locations Optional AI summary section Optional Google Maps support Optional CRM webhook delivery Admin lead dashboard and CSV export API key and site secret configuration Security, rate-limit and diagnostics controls Shortcodes Use one of the following shortcodes on a page: [wlpw_widget type="valuation"] [wlpw_widget type="rent"] [wlpw_widget type="both"] License and bundled assets This plugin is licensed under the GNU General Public License v2 or later. The plugin package does not bundle third-party PHP libraries, JavaScript libraries, CSS frameworks, fonts, images, icons or other binary assets. The included JavaScript, CSS, PHP templates and default HTML email templates are plugin project files distributed under the same GPLv2-or-later license. External services such as the Gnowise API, Google Maps, OpenAI and optional email verification providers are not bundled libraries or included assets. They are remote services called only when configured or enabled by the site administrator, as disclosed in the External services section. External services This plugin can connect to external services depending on administrator configuration. Gnowise API Purpose: Generate property valuation and/or rent estimate results. When called: When a visitor submits a widget form or resubmits property attributes. Data sent: Property address, optional unit number, postal code, province, city/municipality, latitude/longitude when available, selected property attributes, requested report type and related estimate request metadata. Endpoint: https://agent.gnowise.xyz/wp-json/gnowise-agent/v1/estimate Terms: https://gnowise.com/terms-of-use/ Privacy: https://gnowise.com/privacy-policy/ Google Maps APIs Purpose: Address autocomplete, geocoding, JavaScript map loading and embedded maps. When called: When a page containing the widget loads and/or when a visitor enters or selects an address, depending on administrator configuration. Data sent: Address query or latitude/longitude coordinates, depending on the enabled feature. Endpoint: https://maps.googleapis.com/ Terms: https://cloud.google.com/maps-platform/terms Privacy: https://policies.google.com/privacy OpenAI API Purpose: Optional AI-generated plain-language property summaries. When called: Only when the administrator enables AI summaries and provides an OpenAI API key. Data sent: Property address and available result JSON/insight data for the submitted lead. Endpoint: https://api.openai.com/ Terms: https://openai.com/policies/terms-of-use Privacy: https://openai.com/policies/privacy-policy Email verification providers Purpose: Optional email deliverability validation. When called: When a visitor submits a lead form, if the administrator enables a supported provider and provides that provider’s API key. Data sent: The submitted email address only. Supported providers/endpoints and legal links: AbstractAPI Email Validation API: endpoint https://emailvalidation.abstractapi.com/; terms and privacy: https://www.abstractapi.com/legal/legal ZeroBounce Email Validation API: endpoint https://api.zerobounce.net/; terms: https://www.zerobounce.net/terms-of-use; privacy: https://www.zerobounce.net/privacy-policy Kickbox Email Verification API: endpoint https://api.kickbox.com/; terms: https://kickbox.com/terms; privacy: https://kickbox.com/privacy MailboxLayer/APILayer Email Validation API: endpoint https://apilayer.net/; terms: https://mailboxlayer.com/terms; privacy: https://mailboxlayer.com/privacy CRM webhook Purpose: Optional posting of lead details to the administrator’s CRM or automation endpoint. When called: When a lead notification is dispatched and a secure HTTPS webhook URL is configured. Data sent: Lead contact fields, address, status, estimate fields, result metadata and result/admin URLs. Supported connection style: Generic HTTPS webhook. The CRM/integration preset in the admin is a helper label only. The administrator must paste the HTTPS webhook/import URL supplied by their CRM, Zapier, Make, API Nation or similar integration provider. No CRM passwords or OAuth tokens are stored by this plugin. Privacy This plugin stores submitted lead data in the WordPress database, including name, email, phone number, address, optional unit number, property attributes, IP address, browser user agent, result status and response metadata. Depending on administrator settings, lead and property information may be sent to the valuation API, Google Maps, OpenAI, selected email verification providers and a configured CRM webhook. Site owners should update their privacy policy to disclose these data flows before using the plugin publicly. Security and data handling The plugin includes administrative configuration for API credentials, optional site secret handling, HTTPS webhook validation, public request controls, lead storage, export tools and diagnostics. Administrators should: Use a valid Gnowise API key. Restrict Google Maps keys where applicable. Use HTTPS webhook URLs only. Review enabled fields before publishing the widget. Test lead notification delivery. Confirm privacy, consent and disclosure copy before sending traffic to the page. Keep WordPress, themes and plugins updated.

Easily improve site security with WordPress Hardening, Two-Factor Authentication (2FA), Login Protection, Vulnerability Detection and SSL certificate. Really simple, Effective and Performant WordPress Security Really Simple Security is the most lightweight and easy-to-use security plugin for WordPress. It secures your WordPress website with SSL certificate generation, including proper 301 https redirection and SSL enforcement, scanning for possible vulnerabilities, Login Protection and implementing essential WordPress hardening features. We believe that security should have the absolute minimum effect on website performance, user experience and maintainability. Therefore, Really Simple Security is: Lightweight: Every security feature is developed with a modular approach and with performance in mind. Disabled features won’t load any redundant code. Easy-to-use: 1-minute configuration with short onboarding setup. Security Features Easy SSL Migration Migrates your website to HTTPS and enforces SSL in just one click. 301 redirect via PHP or .htaccess Secure cookies Let’s Encrypt: Install an SSL Certificate if your hosting provider supports manual installation. Server Health Check: Your server configuration is every bit as important for your website security. WordPress Hardening Tweak your configuration and keep WordPress fortified and safe by tackling potential weaknesses. Prevent code execution in the uploads folder Prevent login feedback and disable user enumeration Disable XML-RPC Disable directory browsing Username restrictions (block ‘admin’ and public names) and much more.. Vulnerability Detection Get notified when plugins, themes or WP core contain vulnerabilities and need appropriate action. Login Protection Allow or enforce Two-Factor Authentication (2FA) for specific user roles. Users receive a two-factor code via Email. Improve Security with Really Simple Security Pro Protect your site with all essential security features by upgrading to Really Simple Security Pro. Advanced SSL enforcement Mixed Content Scan & Fixer. Detect files that are requested over HTTP and fix them to HTTPS, both Front- and Back-end. Enable HTTP Strict Transport Security and configure your site for the HSTS Preload list. Firewall Really Simple Security Pro includes a performant and efficient WordPress firewall, to stop bots, crawlers and bad actors with IP and username blocks. 404 blocking – Blocks crawlers as they trigger unusual numbers of 404 errors. Region blocking – Only allow/block access to your site from specific regions. Automated and customisable Firewall rules. IP blocklist and allowlist. Security Headers Security headers protect your site visitors against the risk of clickjacking, cross-site-forgery attacks, stealing login credentials and malware. Independent of your Server Configuration, works on Apache, LiteSpeed, NGINX, etc. Protect your website visitors with X-XSS Protection, X-Content-Type-Options, X-Frame-Options, a Referrer Policy and CORS headers. Automatically generate your WordPress-tailored Content Security Policy. Vulnerability Measures When a vulnerability is detected in a plugin, theme or WordPress core you will get notified accordingly. With Vulnerability Measures, you can configure simple but effective measures to make sure that a critical vulnerability won’t remain unattended. Force update: An update process will be tried multiple times until it can be assumed development of a theme or plugin is abandoned. You will be notified during these steps. Quarantine: When a plugin or theme can’t be updated to solve a vulnerability, Really Simple Security can quarantine the plugin. Advanced Site Hardening Choose a custom login URL Automated File Permissions check and fixer Rename and randomize your database prefix Change the debug.log file location to a non-public folder Disable application passwords Control admin creation Disable HTTP methods, reducing HTTP requests Login Protection Secure your website’s login process and user accounts with powerful security measures. Two-Step verification (Email login) 2FA (two factor authentication) with TOTP Passwordless login with passkey login Enforce strong passwords and frequent password change Limit Login Attempts With Limit Login Attempts you can configure a threshold to temporarily or permanently block IP addresses or (non-existing) usernames. You can also throw a CAPTCHA after a failed login (hCaptcha or Google reCaptcha) Access Control Restrict access to your site for specific regions. Add specific IP addresses or IP ranges to the Blocklist or Allowlist. Useful Links Documentation Security Definitions Translate Really Simple Security Issues & pull requests Feature requests Love Really Simple Security? If you want to support the continuing development of this plugin, please consider buying Really Simple Security Pro, which includes some excellent security features and premium support. About Really Simple Plugins Our mission is to make complex WordPress requirements really easy. Really Simple Security is developed by Really Simple Plugins. For generating SSL certificates, Really Simple Security uses the le acme2 PHP Let’s Encrypt client library, thanks to ‘fbett’ for providing it. Vulnerability Detection uses WP Vulnerability, an open-source initiative by Javier Casares. Want to join as a collaborator? We’re on GitHub as well!