GA Google Analytics – Connect Google Analytics to WordPress vs HandL UTM Grabber / Tracker

✨ Connects Google Analytics to WordPress ✨ Easily add Google Analytics 4 to your web pages This plugin enables Google Analytics for your entire WordPress site. Lightweight and fast with plenty of great features. 🔥 Enable Google Analytics 4 Steps to enable Google Analytics 4: Follow this guide to create a GA4 account During account creation, you’ll get a tracking (measurement) ID Add your new tracking ID to the plugin setting, “GA Tracking ID” Select “GA4” for the plugin setting, “Tracking Method” Save changes and done. Wait 24-48 hours before viewing collected data in your GA account. 🔥 GA Tracking Options Here are the tracking methods available with this plugin: GA4 / Google Analytics 4 (default) Universal Analytics (deprecated) Legacy Tracking (deprecated) Note: GA4 is recommended. Google has deprecated/disabled all other tracking options. 🔥 GA Feature Support Supports Google Analytics 4 Supports Display Advertising Supports Enhanced Link Attribution Supports IP Anonymization Supports Force SSL Supports Google Optimize Supports Consent Signals Supports Tracker Objects (Universal Analytics) Supports User Opt-Out (Universal Analytics) Also supports tracking links and conversions via the Custom Code setting. Learn more about Google Analytics. 🔥 General Features Blazing fast performance Does one thing and does it well Drop-dead simple and easy to use Regularly updated and “future proof” Stays current with the latest tracking code Includes tracking code in header or footer Includes tracking code on all WordPress web pages Includes option to add your own custom markup Sleek plugin Settings page with toggling panels Option to disable tracking of admin-level users Option to enable page tracking in the Admin Area Works with or without Gutenberg Block Editor Easy to customize the tracking code More features available in the Pro version » This is a lightweight plugin that inserts the required GA tracking code. To view your site statistics, visit your Google Analytics account. 🔥 Pro Version GA Google Analytics Pro includes the same features as the free version, PLUS the following: Visitor Opt-Out Box (frontend UI) Configure multiple tracking codes Live Preview of all tracking codes Choose location of multiple tracking codes Supports Custom Code in header or footer Disable tracking of all logged-in users Disable Tracking for any Post IDs, User Roles, Post Types Disable Tracking for Search Results and Post Archives Display Opt-Out Box automatically or via shortcode Complete Inline Help/Documentation Priority plugin help and support 🚀 Learn more and get GA Pro » Privacy User Data: This plugin does not collect any user data. Even so, the tracking code added by this plugin is used by Google to collect all sorts of user data. You can learn more about Google Privacy here. Cookies: This plugin uses simple cookies for the visitor Opt-Out Box to remember user preference for opt-in or out of Google Analytics. Services: This plugin does not connect to any third-party locations or services, but it does enable Google to collect all sorts of data. GA Google Analytics is developed and maintained by Jeff Starr, 15-year WordPress developer and book author. Support development I develop and maintain this free plugin with love for the WordPress community. To show support, you can make a donation or purchase one of my books: The Tao of WordPress Digging into WordPress .htaccess made easy WordPress Themes In Depth Wizard’s SQL Recipes for WordPress And/or purchase one of my premium WordPress plugins: BBQ Pro – Blazing fast WordPress firewall Blackhole Pro – Automatically block bad bots Banhammer Pro – Monitor traffic and ban the bad guys GA Google Analytics Pro – Connect WordPress to Google Analytics Head Meta Pro – Ultimate Meta Tags for WordPress REST Pro Tools – Awesome tools for managing the WP REST API Simple Ajax Chat Pro – Unlimited chat rooms USP Pro – Unlimited front-end forms Links, tweets and likes also appreciated. Thank you! 🙂

UTM Tracking for WordPress (Built for Attribution) UTM Grabber helps marketing teams reduce attribution loss between click and conversion. It captures UTM parameters and click IDs on first visit, stores them in first-party cookies, and makes them available site-wide so your forms, CRM syncs, and checkout flows keep campaign context intact. Trusted by over 250,000 WordPress sites, UTM Grabber is built for teams that need reliable source data to scale what works. What you get in the free plugin Capture the core attribution parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content, and gclid Store attribution data in first-party cookies Use shortcodes to inject tracking values into forms and content Track key context fields like referrer and landing page Push clean attribution data into major workflows (forms, WooCommerce, CRM automations) Includes iOS 14+ friendly tracking support Why teams choose UTM Grabber Attribution continuity: Preserve campaign context beyond the first pageview and across the customer journey. First-party data model: Your attribution data stays in your WordPress stack. Built for real WordPress setups: Designed for form-heavy, plugin-heavy, and marketing-driven sites. Fast to deploy: Activate, map fields, and start collecting usable source data quickly. Major integrations and compatibility UTM Grabber works with the most-used WordPress forms and revenue plugins out of the box: Contact Form 7 Gravity Forms Ninja Forms Elementor WPForms Formidable Forms Caldera Forms Thrive Leads WooCommerce Ultimate Member Fluent Forms Forminator Typeform Webflow and many more Need CRM or ops workflow delivery? UTM Grabber integrates with automation platforms so you can route attribution to tools like: Salesforce HubSpot Pipedrive Zoho ActiveCampaign Google Sheets Slack Mailchimp Klaviyo and many others via Zapier/Make Upgrade to HandL UTM Grabber V3 Upgrade to unlock the full attribution stack and advanced controls: See all premium features Facebook Conversion API (FB CAPI) workflows for paid social and WooCommerce AI-Powered Insights for anomaly detection and optimization recommendations GCLID Reporter for Google Ads click tracking and offline conversion workflows Track all UTM + advanced click IDs (fbclid, gclid, msclkid, ValueTrack) and custom parameters First-touch and last-touch attribution fields Track source categories (Paid, Organic, Referral, Direct) Customize cookie duration to match your sales cycle Server-side and client-side tracking options Google Analytics client ID tracking Cross-domain/iframe attribution passing Site-to-site (S2S) postback options Expanded integrations for forms, CRMs, and automation workflows GDPR-ready setup with broad consent-tool compatibility Documentation, support, and community Documentation Leave a review Join support Slack SPECIAL THANKS: This plugin has been tested on various operating systems and browsers thanks to BrowserStack!