Tracking and Consent Manager – WP Full Picture vs GA Google Analytics – Connect Google Analytics to WordPress

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

✨ Connects Google Analytics to WordPress ✨ Easily add Google Analytics 4 to your web pages This plugin enables Google Analytics for your entire WordPress site. Lightweight and fast with plenty of great features. 🔥 Enable Google Analytics 4 Steps to enable Google Analytics 4: Follow this guide to create a GA4 account During account creation, you’ll get a tracking (measurement) ID Add your new tracking ID to the plugin setting, “GA Tracking ID” Select “GA4” for the plugin setting, “Tracking Method” Save changes and done. Wait 24-48 hours before viewing collected data in your GA account. 🔥 GA Tracking Options Here are the tracking methods available with this plugin: GA4 / Google Analytics 4 (default) Universal Analytics (deprecated) Legacy Tracking (deprecated) Note: GA4 is recommended. Google has deprecated/disabled all other tracking options. 🔥 GA Feature Support Supports Google Analytics 4 Supports Display Advertising Supports Enhanced Link Attribution Supports IP Anonymization Supports Force SSL Supports Google Optimize Supports Consent Signals Supports Tracker Objects (Universal Analytics) Supports User Opt-Out (Universal Analytics) Also supports tracking links and conversions via the Custom Code setting. Learn more about Google Analytics. 🔥 General Features Blazing fast performance Does one thing and does it well Drop-dead simple and easy to use Regularly updated and “future proof” Stays current with the latest tracking code Includes tracking code in header or footer Includes tracking code on all WordPress web pages Includes option to add your own custom markup Sleek plugin Settings page with toggling panels Option to disable tracking of admin-level users Option to enable page tracking in the Admin Area Works with or without Gutenberg Block Editor Easy to customize the tracking code More features available in the Pro version » This is a lightweight plugin that inserts the required GA tracking code. To view your site statistics, visit your Google Analytics account. 🔥 Pro Version GA Google Analytics Pro includes the same features as the free version, PLUS the following: Visitor Opt-Out Box (frontend UI) Configure multiple tracking codes Live Preview of all tracking codes Choose location of multiple tracking codes Supports Custom Code in header or footer Disable tracking of all logged-in users Disable Tracking for any Post IDs, User Roles, Post Types Disable Tracking for Search Results and Post Archives Display Opt-Out Box automatically or via shortcode Complete Inline Help/Documentation Priority plugin help and support 🚀 Learn more and get GA Pro » Privacy User Data: This plugin does not collect any user data. Even so, the tracking code added by this plugin is used by Google to collect all sorts of user data. You can learn more about Google Privacy here. Cookies: This plugin uses simple cookies for the visitor Opt-Out Box to remember user preference for opt-in or out of Google Analytics. Services: This plugin does not connect to any third-party locations or services, but it does enable Google to collect all sorts of data. GA Google Analytics is developed and maintained by Jeff Starr, 15-year WordPress developer and book author. Support development I develop and maintain this free plugin with love for the WordPress community. To show support, you can make a donation or purchase one of my books: The Tao of WordPress Digging into WordPress .htaccess made easy WordPress Themes In Depth Wizard’s SQL Recipes for WordPress And/or purchase one of my premium WordPress plugins: BBQ Pro – Blazing fast WordPress firewall Blackhole Pro – Automatically block bad bots Banhammer Pro – Monitor traffic and ban the bad guys GA Google Analytics Pro – Connect WordPress to Google Analytics Head Meta Pro – Ultimate Meta Tags for WordPress REST Pro Tools – Awesome tools for managing the WP REST API Simple Ajax Chat Pro – Unlimited chat rooms USP Pro – Unlimited front-end forms Links, tweets and likes also appreciated. Thank you! 🙂