Fullmetrix Reporting, Analytics & Marketing for WooCommerce vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Fullmetrix is a WooCommerce analytics and reporting platform built to help ecommerce teams understand performance, find growth opportunities and make better marketing decisions. Connect your store and explore WooCommerce sales, orders, customers, products, subscriptions and marketing performance from one clear dashboard. Track the metrics that matter: net revenue, average order value, customer lifetime value, repeat purchases, cohort retention, product performance, refunds, subscriptions and abandoned carts. Fullmetrix is a hosted analytics service. A Fullmetrix account is required to connect your WooCommerce store. WooCommerce analytics that lead to action Go beyond standard WooCommerce reports and generic web analytics. Fullmetrix transforms your store data into ecommerce insights you can use to improve acquisition, retention, merchandising and profitability. Monitor gross and net revenue, orders, refunds and average order value Analyze customers, products, variations, categories and countries Track customer lifetime value, repeat purchase rate and retention Compare cohorts to understand how customer behavior changes over time Explore subscription revenue, active subscriptions and recurring customers Follow abandoned carts and customer activity in real time Create reusable customer, order and product segments Consolidate multiple ecommerce stores in one reporting workspace If you are looking for an alternative to Metorik, Triple Whale, Putler or other ecommerce analytics platforms, Fullmetrix brings reporting, customer intelligence and marketing activation together in one workspace. Understand your customers Identify your most valuable customers, first-time buyers, repeat purchasers, inactive customers and customers at risk of churn. Use ecommerce segmentation to create audiences based on purchasing behavior, order history, products, location, customer value and other WooCommerce data. Build segments for VIP and high-LTV customers, first-time and repeat buyers, abandoned carts, inactive customers, subscription customers and product-based audiences. Measure retention with LTV and cohort analysis Revenue alone does not tell you whether your store is building lasting growth. Fullmetrix helps you measure customer lifetime value, repeat purchases and cohort retention. Compare customer groups by acquisition period and see when they return, how often they order and how much revenue they generate over time. Analyze products and merchandising Discover which products, variations and categories generate the most sales. Explore product performance, customer purchase patterns, frequently bought-together products, sales by country and historical pricing data. Connect analytics with marketing Turn ecommerce insights into marketing audiences. Create customer segments and use them across acquisition and retention workflows, including audience activation for Meta Ads, Google Ads and TikTok Ads. Connect complementary data sources such as GA4, Google Search Console and advertising platforms to understand store and campaign performance from the same workspace. Built for WooCommerce performance Fullmetrix synchronizes store data in the background and performs reporting outside your WordPress database. The connector supports WooCommerce HPOS and WooCommerce Subscriptions. Get started in 2 minutes Create your Fullmetrix account on fullmetrix.com Install this plugin and paste your connection code Open your Fullmetrix dashboard and start growing External services This plugin connects your WooCommerce store to the Fullmetrix platform (fullmetrix.com). It relies on the following external service: Fullmetrix API What it is: Fullmetrix is an e-commerce analytics platform that aggregates and analyzes your store data. What data is sent and when: On connection (one-time): Your store URL, plugin version, WooCommerce version, currency, timezone, and locale are sent to https://fullmetrix.com/api/plugin/register when you enter your connection code and click “Connect”. On page load (frontend): The plugin loads a JavaScript tracker (t.js) from https://fullmetrix.com/t.js on all public pages. This script collects anonymous visitor browsing data (page views, cart activity) and sends it to https://fullmetrix.com/api/webhooks/events. On configuration check: The plugin periodically fetches its remote configuration from https://fullmetrix.com/api/plugin/config (cached for 5 minutes). On data sync (triggered from Fullmetrix dashboard): Orders, customers, products, categories, coupons, refunds, and subscription data are exported to Fullmetrix when a sync is initiated. On real-time changes: When orders, customers, products, or coupons are created or updated in WooCommerce, a webhook notification is sent to https://fullmetrix.com/api/webhooks/ecommerce. All communications use HTTPS and are authenticated with HMAC-SHA256 signatures. No data is sent to any third party other than the Fullmetrix service. Fullmetrix Terms of Service Fullmetrix Privacy Policy Privacy Policy This plugin connects your WooCommerce store to the Fullmetrix service (fullmetrix.com). See the “External services” section above for full details on data transmission. See the Fullmetrix Privacy Policy for more details.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.